In order to my three products to work well together in promoting one horror film. I have created a house style throughout 3 pieces of works in order to make it clear to the audience that they are all linked together and advertise the same product.

How effective is the combination of your main products and

ancillary texts?

Poster Magazine cover

Film Trailer

Image: As can easily be seen in all three products, the photograph of Will and Grace in the same set of clothes are used. Moreover, the image used in the magazine cover is actually one of the scene in the horror trailer. Through that, I want to show the audience a theme between them. I feel that by having the photograph of the main characters in all the products can relate them together better. Moreover, in the image of the poster, we can see a red eyes in the background while we can see a girl with red eyes standing behind the boy in the magazine cover, which helps to suggest the genre of the film.

Font: I have used a small amount of different types of font. By using a consistent font, I want to create a link in the audience’s mind about the film whenever they see that font. For example, in the poster and the magazine cover, I have used the same font for the title “Possession”, which helps to connect them with each other.

Colour: As they are used to promote a horror film so I have chosen all the colors that relate to the horror convention. I also limit the number of colors to 3 main colors which are white, black and red. I feel that black can represent for the darkness and scariness while red can represent evil, blood. At the same time, white can be outstanding when it is used with these two colors. I think that when these three colors work together, they look very professional and similar to the real media products.

Logo: The red skull is used as the logo for my horror film. Therefore, I have included the logo in each of my products. In the trailer, it is presented big and clear as the background for the title. At the same time, it is used as the letter “O” in Possession in the magazine cover and it is also included in the poster as a letter “O”. I have used the logo constantly in order to build up an image about the film to the audience and make it remarkable.

Multi platform promotion: The website of our film is presented in the end of the teaser and as well as in the poster. They are all in similar size and as well as in white. By having the website address where the audience can easily see it, it can encourage the audience to find out more about the film and increase their attention toward the film.