Evaluation Question 2.BY: Muhammad Ahmad.

Question 2.

Q) How does your product engage with

audiences and how would it be distributed

with real media text?

MAGAZINE DISTRIBUTION.

Choosing the right channel of distribution for the

magazine is amongst one of most important

factors of its success. Customers assess the

product by analyzing different factors which

includes those that surround the product,

several of which are determined by the

distributor. These include; customer service,

delivery of the product and its availability. Thus,

choosing the right distributor is very important.

TWO TYPES OF

DISTRIBUTORS.

Major Distributors.

Independent Distributors.

Major Distributors.

Major distributors aim to promote the magazine

not just at home but overseas too. They

promote the magazines in retail stores. The

magazines are well priced and they invest in

models for the covers, which helps in attracting

a larger audience. This helps in a wider sale of

magazines. This helps them make higher

profits. The main distributors in Pakistan are

DAWN, JANG, EXPRESS NEWS, ETC…

Independent Distributor.

Independent distributors have different ways

and strategies to introduce and promote the

product in market. They are small compared to

Major distributors. They focus on the promotion

of magazines in urban areas, especially in

shops and retail market, as they operate on a

small scale. There are a few independent

distributors in Pakistan as well such as Times &

Media Blinks.

Any Institution that might distribute

my music magazine and why?

The genre of my music magazine is POP and the target audience is mainly the young adults. I think that Teen Times Magazine would be a better option to market my magazine in Pakistan. My magazine genre would be easily promoted. The main method of attracting audiences is to advertise my magazine on the Internet through websites such as blogs, Facebook and Twitter. Another method of attracting audiences is by having big artist/bands to model for my magazine. The magazine can also be made available for download onto a computer/iPad/iPhone which will help me target a larger audience and will benefit those who don’t want to purchase or cannot find the actual magazine.

Target Audience.

In marketing and advertising, a

target audience is a specific group

of people within the market

at which a product or the marketing

message of a product is aimed at.

The target audience of my magazine

are young adults.

Target Audience

My magazine is primarily targeted at

young adults, mainly because of its “pop”

genre. Which is the reason that the codes

and conventions that I have used on the

front cover of my music magazine are

different then that of any other music

magazine. Now I will tell you how I attract

the target audience.

How?

According to my research on “POP”

magazines, I came to know that

“POP ” is listened and followed

mostly by the young adults as they

have special interest in following pop-

stars and staying up-to-date with their

lives.

How?

The younger audience is compelled by

my magazine because of the color

scheme used on my cover, content and

double spread page. Moreover, the price

of my magazine is very reasonable

which attracts the price conscious

people to buy it too and is available to a

wider audience due to its affordability.

Features of my front cover that will address

my target audience.

Masthea

d.

Specia

l

Offers.

Quote

Further

Information

Cover

Line

Main

Image

Price

Main Image.

The prominent image of my magazine is the

main attention grabber and is one of the

most important convention of a music

magazine to addresses my target audience.

The main reason is that the models on the

cover page fall under the same category as

the target audience for my magazine, and

the “style” of the models is very

contemporary, which helps the audience

relate to the product more effectively.

Masthead.

The masthead is placed in the middle and the

font used is bigger compared to the other

written matter on the cover page to make it

more visible. The most important factor here is

the color of the masthead, which is orange.

Orange is a very attractive and eye catching

color, which is the reason why I chose to use it.

The masthead of the cover page goes behind

the main image, showing a sign of steadiness.

Cover Page.

Color Scheme

is used

according to

the taste, of

the teenagers.

As they adore

dark colors

The audience

would be

flattered by

the free

promotion

news.

The

Audience is

attracted by

the pictures

of the stars

as their idols.

Double Spread Page.The Color scheme is attractive

towards the audience, which

makes them want to buy the

magazine.

The

Background

image is of

music, it

appeals

music lovers

to buy my

magazine.

THE END.