Radical Recruiting: Sourcing, Screening, & Show RatesDana Chisnelldana@usabilityworks.com@danachis

PAIN

HEARTACHE

MISERY

• Participants are humans, too

• They have widely varied experience

• But they do similar things

• Screening limits who gets in the room in ways you don’t intend

• You’re missing awesome participants

• You’re losing out on research opportunities that are practically free

• There are sources out there that you’re not tapping

• Why recruiting based on demographics isn’t giving you the participants you need

• Show rates are about touch points