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Reflections on the Growth ofWorld of Concrete and ASCC

Table of Contents

Ward R. MalischASCC Board

Growth of WOC and ASCC . . . . . . . . 1DCC Spring Event . . . . . . . . . . . . . . . 1Membership Supplement Corrections 2Kick-Off Bash Sponsors . . . . . . . . . . . 2WOC Giveaway Sponsors . . . . . . . . . 2New Members . . . . . . . . . . . . . . . . . . . 3Member Renewals . . . . . . . . . . . . . . . 3Decorative Concrete Council . . . . . . . 3Manufacturers Advisory Council . . . . 3Safety Briefs . . . . . . . . . . . . . . . . . . . . 4Industry Calendar . . . . . . . . . . . . . . . . 4WOC Registration Information . . . . . 4

TThe World of Concrete turns 30 this year. Some of you may remember the early days of what is now the

largest annual concrete trade show in the U.S. Conceived in 1974 by visionar-ies at Concrete Construction magazine, the American Society for Concrete Construction, and the American Concrete Pumping Association, the first World of Concrete was announced late that year. Held in Houston, Texas, with inside and outside exhibits covering 75,000 square feet, it was described as an event at which “concrete construc-tors from throughout the English-speaking world will convene for an industry-wide trade show and series of seminars programmed for the specific interests of those who build with concrete.”

The Portland Cement Association and American Concrete Institute provided input for six-hour, morning seminars covering concrete pumping, floor construction, and effective manage-ment. Afternoon workshop topics were architectural concrete, data processing, and human engineering and motivation; and construction demonstrations featured vacuum dewatering of slabs, laser sur-veying equipment, and high-temperature lances for concrete cutting.

This initial event was a modest success, bringing together 1500 people from throughout the United States and fourteen other countries. But the concrete com-munity sensed the potential for growth of such a show, and the roll of cosponsors grew rapidly.

As a faculty member at the University of Missouri-Rolla, I attended WOC ’77 in New Orleans. The show was still in its infancy, but even then the seminar program was impressive, and exhibitors were starting to realize the benefits of participating in an annual event directed specifically at concrete contractors. These exhibitors included Schwing America, Symons Corp., Gomaco, Master Builders, and Sika—all still exhibiting 30 years later. After five years of relatively steady but not phenomenal growth, WOC ’80 in Las Vegas established the World of Concrete as the premier exhibition for the concrete contracting industry. Total atten-dance exceeded 16,000 and more than 10,000 seminar tickets were sold.

I joined the staff of Concrete Construction Publications Inc. in 1981 and shared responsibility for further development of the seminar program and for planning and executing the live demonstrations. Running the demonstrations was an agonizingly stressful experience, because

WORLD OF CONCRETE CELEBRATES 30TH ANNIVERSARY

glitches happened entirely too often. In 1982 we almost plugged the drainage system for the Georgia World Congress Center by pouring excess pump-priming grout into the floor drains. And when in 1986 we demonstrated a tamping screed used for applying dry shakes to flatwork, the concrete set too rapidly and the tamping screed kicked up a big cloud of dust instead of working the dry shake into the surface. In doing the demos, we soon learned to plan for perfection, but settle for “good enough.”

WOC ’87 in Houston marked the debut of the megademos. Bruce Suprenant joined the demo team that year and we planned an ambitious series of demon-strations that included pumping full-size columns from the bottom up, shotcreting on inflated forms, and placing slabs with a self-propelled conveyor. We used more concrete than had ever been placed in the demos, and I made the unfortunate deci-sion to save money by scheduling demoli-tion and removal of all the demo concrete on the evening before the last day of the exhibition—with only two people doing the work. Bruce and I were in the Astrodome until three in the morning using a rock drill, hydraulic

April 22 – 24, 2004Embassy Suites HotelSan Diego Bay - Downtown

RoundtablesSeminarsDemonstrationsNetworkingFUN!

Mark your calendars N O W

and plan to attend!

DCC Spring Event

Demos have been an important part of the World of Concrete since the early days. The complexity and size of the demos increased as the show grew.

(cont. page 2)

2

splitter, and an end loader to break up and remove concrete columns and slabs. After that harrowing experience, Bruce decided that my ambition was better developed than my judgment and he took over con-struction management of the megademos. My ulcers immediately started to heal.

The 1988 WOC in Las Vegas set more new records, with attendance exceeding 30,000 and seminar attendance passing the 20,000 mark. Since then records have been broken several more times, with attendance topping 50,000 in 1996, and rising past 70,000 more recently.

The reason for the spectacular growth of this event can be summarized succinctly. The people who made it happen in the beginning—original owners Bill Avery and Dan Anderson, longtime show man-ager Dan Sladek, seminar manager Susan Clancy, logistics manager Don Marcus, and their incredibly motivated sales and support staffs—viewed the WOC partners as the show’s most valuable assets. Those partners included exhibitors, cosponsors, attendees, seminar speakers, and the people who helped run the demos.

As one of the original partners, ASCC contributed much to the early growth of WOC. It’s worthy of note that many recipients of the ASCC Lifetime Achievement Award had a connection to World of Concrete. Burr Bennett and Mike Lombard were early supporters of the trade show concept, while Bill Avery and Dan Anderson nurtured the show during its early, lean years, then presided over the rapid expansion in the 1980s.

Gene Boeke was a speaker at the highly regarded WOC seminars and was also a champion for giving voice to contractors’ needs through programs such as World of Concrete.

ASCC’s goals — to be a primary resource for information on education and training, to be a respected source of knowledge on concrete construction, and to be an essential partner in all industry-related forums — fit well with its ongoing sup-port of and participation in WOC. It con-tinues to be a successful partnership.

Ward Malisch is a member of the ASCC board of directors and a former editor of Concrete Construction magazine. He is senior managing director of the American Concrete Institute.

Reflections on the Growth ofWorld of Concrete and ASCC (cont. from

page 1)

Thank You to Our2004 Kick-Off Bash Sponsors

PLATINUM ($2000):Artcrete, Inc.

Baker Concrete ConstructionCNA

Concrete Contractors Assoc. of Greater ChicagoRuttura & Sons Construction

St. Lawrence CementSomero Enterprises

GOLDEN ($1000):Albanelli Cement Contractors, Inc.

Allen Engineering CorporationConesco Doka Ltd.

Dow ReichholdMultiquip, Inc.

Rotec InternationalSI Concrete/Fibermesh

Soff-Cut International, Inc.The Stamp Store

Suncoast Post -Tension L.P.Woodland Construction

SILVER ($500):ACI

Concrete Concepts Cygnus Business MediaConcrete Construction Magazine

Engelman Construction, Inc.W.R. Meadows, Inc.The Noel Company

Poppoff Inc.Precision Concrete Construction, Inc.

Putzmeister AmericaValente Contracting Corp.

Thank You toOur WOC BoothGiveaway Sponsors

FlatworkIngersoll-Rand

DecorativeArtcrete, Inc.

Bon ToolButterfield Color

Dayton Superior Specialty Chemical Corp.Euclid Chemical Company

KoverKrete SystemsFritz-PakMiracote

QC Construction ProductsRafco Products-Brickform

L.M. ScofieldSpecialty Concrete Products

StardekVexcon Chemicals

PRODUCT SPONSORS

FlatworkAllen Engineering Corporation

BuildSiteConesco Doka Ltd.

Detroit IndustrialEngius

Euclid Chemical CompanyIngersoll-RandMerrill LynchMultiquip, Inc.

PNA TechnologiesPutzmeister America

Schwing AmericaSoff-Cut International, Inc.

Somero EnterprisesSuncoast Post Tension, L.P.

DecorativeArtcrete, Inc.

Butterfield ColorDayton Superior Specialty Chemical Corp.

L & M Construction ChemicalsMaster Builders

MiracoteFritz-Pak

QC Construction ProductsSpecialty Concrete Products

CARD SPONSORS

MEMBER LISTINGCORRECTIONS

Please make the following changes to your Membership Directory Supplement.

Advance Outdoor Services aos@ss.rr.comBon Tool Company 4430 Gibsonia Road Gibsonia, PA 15044 Tel: 724-443-7080 Fax: 724-443-7090 sales@bontool.com Carl Bongiovanni John WightMetzger/McGuire, Inc. specmm80@aol.com

Still Time to Register for Kick-Off Bash Annual MeetingUse forms enclosed in this mailing to register.

3

MAC Message

Tom Teubel, Council Director

HHappy New Year to All! The World of Concrete will be here in a few weeks. The DCC board meeting is scheduled for Sunday, February 15thappy New Year to All! The World of Concrete will be here in a few weeks. The

thappy New Year to All! The World of Concrete will be here in a few weeks. The

from 1:30 p.m. – 5:00 p.m. This meeting is open to anyone who would like more information

about the Decorative Concrete Council. Please plan to attend.

We need your help manning the ASCC booth and the Artistry in Concrete dem-onstrations during World of Concrete. We would like at least one DCC representative at the booth throughout the show. Booth duty is only an hour and a half and is a great way to meet people and have fun with other members. Please contact Charlene at Ruttura & Sons (631-454-0291) or me (610-967-5677) for more information. We would appreciate your time.

There are many ASCC commit-tees that would appreciate input from decorative contractors and manufacturers. Participation in ASCC will help both you and your company become a greater force within the concrete industry. Please make the time to become involved and brighten your horizons.

Planning continues for the DCC Spring Fling in San Diego, CA. (Please see page 1). Join us to broaden your networking

opportunities and expand your decorative concrete knowledge. This event will be a ter-rific learning opportunity and great fun. Please call — Bev and I are always available to answer your questions and help in any way we can.

Looking forward to seeing you at the World of Concrete!

DCC Message Jim Engelman, Council Director

Generous SponsorsFor the past three years, ASCC manufacturer members have donated prizes for both the ASCC Giveaway and Kick-Off Bash during the World of Concrete. This year was no exception, as the support was overwhelming. The sponsors are listed in this issue and we thank them for their generosity.

Growing MembershipDuring the past year, 19 manufacturers joined ASCC. We’re anxious to raise this number and have sent a mailer promot-ing the association benefits to potential vendor prospects. Any assistance in soliciting new members is appreciated.

Wishing you all a prosperous new year.

Membership Renewals

November 2003We would like to thank the following companies for their continuing support. Sustaining Members in BOLD

Anderson Commercial Concr., Inc., Davenport, IA

B. Pietrini & Sons, King of Prussia, PABeauty-Crete Incorporated, Tulsa, OKBeyer Construction, New Berlin, WIBrothers Concrete Constr., Inc., Vienna, VABurns Brothers Concr.Constr.,

Fayetteville, NYChasco Contracting, Round Rock, TXCNA, Chicago, ILColor-Crown Corp., Seffner, FLConstrucciones C.P.M., San Jose,

Costa RicaCONSTRUCT, Crowthorne Berkshire,

R645 6YS, EnglandD.J. Rossetti Inc., Schenectady, NYDolan Concrete Constr., San Jose, CADow Reichhold Spec. Latex, LLC,

Durham, NCEngelman Construction, Inc.,

Macungie, PAFabi Construction, Inc.,

Egg Harbor Twp., NJFrank Robustello & Son, Inc.,

Rockville Centre, NYGarber Bros. Prec. Concrete, Inc.,

Greenville, OHGardner Corporation, Toledo, OHGarland Concrete, Inc., Garland, TXGerace Construction Co., Inc., Midland, MIGreene Concrete Cutting, Inc.,

Woods Cross, UTH. Max Lee, Inc., Lodi, CAHanley-Wood, LLC, Addison, ILHill & Wilkinson, Ltd., Plano, TXHoles Incorporated, Houston, TXJ. Richard Burkholder, Inc., Ephrata, PAKelken Construction Systems,

Parlin, NJ

New MembersNovember 2003

Welcome to our newest members.

Ace Concrete Pumping, Inc.,Coral Springs, FL

Amartex Manufacturing, St. Clements, ONUlma Form Works, Hawthorne, NJ

Kitchell Contractors Inc., Phoenix, AZL. Keeley Construction Co., Sauget, ILMid-Atlantic Construction Co.,

Charlotte, NCNorth Coast Concrete, Inc.,

Valley View, OHPatterned Concrete of Dallas, Inc.,

Lewisville, TXPattillo Construction Corp., Tucker, GARaineri Building Materials, St. Louis, MORedmond Concrete Constr.Co., Rowley, MAS. I. Concrete Systems, Chattanooga, TNS.B. Ballard Construction Co.,

Virginia Beach, VASoutheastern Tilt, LLC, Atlanta, GASouthern Color Co., Cartersville, GAUniversal Templates, Inc., Pequot Lakes, MNValente Contracting Corp., Mineola, NY

WE ARE ASCC!

4

Safety Briefs

February 17 – 20, 2004 World of Concrete, Orlando, FLMarch 14 – 18, 2004 ACI Convention, Washington, DCApril 22 – 24, 2004 DCC Spring Fling, San Diego, CAJune 16 – 18, 2004 World of Concrete Mexico, Mexico City, MexicoJune 19 – 20, 2004 National Home Builders Show, Las Vegas, NVSeptember 9 – 11, 2004 ASCC Annual Conference, St. Louis, MOOctober 24 – 28, 2004 ACI Convention, San Francisco, CAJanuary 18 – 21, 2005 World of Concrete, Las Vegas, NVMarch 15 – 19, 2005 CONEXPO - CON/AGG, Las Vegas, NV

Industry Calendar

1/04/ASCC

Many small or emerging contractors often ask, “Where can I get an effective safety and loss prevention program?” Some think you can simply buy one, set it on a shelf and pull it out occasionally to show regulatory agency personnel or prospective clients. You can, but that won’t get you where you need to go.

There are model safety programs that can be modified or tailored to meet your needs. The key phrase is “tailored to meet your needs.” The American Society of Concrete Contractors (ASCC) has a Safety Manual that can be used as a guide when drafting your safety and loss prevention manual. Your insurance carrier safety and loss prevention personnel may offer guidance and direction as well.

Your safety and loss prevention manual should include:A Policy Statement on Safety, Alcohol and Substance AbuseDisciplinary PolicyClearly Defined Duties and Responsibilities for SafetyEmployee Screening, Selection & PlacementSafety RulesNew Employee Orientation & TrainingInspections, Audits & ObservationsSafety MeetingsEmergency Reporting & ResponseAccess to First Aid & Follow-up Medical CareIncident Reporting & InvestigationPre-job & Pre-task PlanningPersonal Protective Equipment RequirementsFire Prevention & ProtectionEmployee Involvement & ParticipationRecordkeeping

In addition, most contractors will need the following topics covered to satisfy specific OSHA requirements:

Hazard CommunicationConfined Space EntryLockout/TagoutElectrical SafetyMobile Equipment Operation & InspectionLadder & Scaffold Safety

Steve Pereira, ASCC Safety Committee

SAFETY AND THE MANAGEMENT PROCESS (Part II)

D o n ’ t f o r g e t t o u s e t h e A S C C H o t l i n e s :

To get the job done requires:To get the job done requires:T

Properly trained workers who follow safe work practices and proceduresThe correct tools, materials and equipment, including personal protective equipmentA good work environment

Successful contractors have a management system to ensure that the three elements of people, equipment and the work environment are properly matched on a daily basis. This man-agement system must be spelled out in your safety and loss prevention manual.

PerformancePerformancePerformance

TASK

Worker

Equipment Work EnvironmentEnvironment

Correct Match+ High productivity+ High quality+ Good customer satisfaction+ No accidents

Poor Match– Production losses– Quality problems– Poor customer satisfaction– Accidents

The Management/Leadership System

PerformancePerformancePerformance

TASK

Worker

Equipment Work EnvironmentEnvironment

Training Job Procedures Work Practices

Layout Conditions

Process Tools PPE

Te c h n i c a l : 8 0 0 - 3 3 1 - 0 6 6 8S a f e t y : 8 6 6 - 7 8 8 - 2 7 2 2

Register now atwww.ascconline.org

February 17 - 20, 2004Seminars: Feb. 16 - 20

Orange County Convention CenterORLANDO, FLORIDA