REFRAMING TRANSLATIONTRANSLATING EUROPE FORUM 2018

KARIM BENAMMARwww.karimbenammar.com / @KBenammar

HISTORICAL SHIFTS Crisis – underlying wave Length of the timeframe

1. Nature2. Health3. Connections

AnthropoceneHominescence: human flourishing

Michel Serres (1930-)

THE FUTURE OF PHYSICAL WORK: ROBOTS

ANTHROPOMORPHISM

THE FUTURE OF COGNITIVE WORK: ARTIFICIAL INTELLIGENCE

THE FUTURE OF WORK: RESEARCH

Do you think you will be replacedby a machine?

USING A LARGE DATABASE OF FREELANCERS

GUARANTEEING ACCURATE

TRANSLATIONS

80% OF REVENUE COMES FROM

TRANSLATIONS BY FREELANCERS

COMPETITIVE PRICING

PROVIDING MULTIPLE LANGUAGE SOLUTIONS

GOOGLETRANSLATE – A

MASSIVE DATABASE OF TRANSLATIONS

GOOGLE TRANSLATE IS “FREE”

TRANSLATION COMPANY BUSINESS MODEL REFRAME

GOOGLETRANSLATE OFFERS

MULTIPLE LANGUAGE SOLUTIONS

PROVIDE CERTIFICATES FOR ACCURACY AND

RELIABILITY

CERTIFICATES OF ACCURACY

BUSINESS MODEL

LABOUR PROPERTY

FINANCIALVALUE

LAWS,REGULATIONS

IDEAS,INTELLECTUAL

PROPERTY

WORK AND VALUE

NATURALGROWTH

NATURAL RESOURCES

Thomas Kuhn(1922-1996)

CONSUME TO CREATE

CONSUME TO CREATE

CONSUME CREATE

Passive ➔ ACTIVE

One-way ➔ RECIPROCAL

Authoritative ➔ EMPOWERED

UNIVERSAL TO UNIQUE

UNIVERSAL TO UNIQUE

UNIVERSAL UNIQUE

One size fits all ➔ INDIVIDUALLY TAILORED

Mass-produced ➔ PERSONAL DESIGN

Average ➔ IDIOSYNCRATIC

IDENTIFYING PARADIGM SHIFTS

How do these paradigm shifts affect your product or process?

Do you see another paradigm shift in your field – from X to Y ?

Discuss in pairs(5 minutes)

CONSUME CREATE

UNIVERSAL UNIQUE

X Y

AGE-BASED GROUP

UNIVERSAL

STANDARD CERTIFICATE

COMMONSPEED

ABILITY-BASED TRACK

UNEQUAL TIME ON SUBJECTS

UNIQUE

INDIVIDUAL SPEED

EQUAL TIME ON SUBJECTS

PERSONALIZEDCERTIFICATE

MAPPING ACTIONS TO PARADIGMS: EDUCATION

CONSCIOUSNESS

HUMAN TRANSLATION

DEVELOPEDSKILLS

MASSIVE DATABASE

MACHINE TRANSLATION

ALGORITHMS

INCREDIBLESPEED

LIVED EXPERIENCE

REPLACING CHESS WORLD CHAMPIONS?

1997 1998

CONSCIOUSNESS

DEVELOPEDSKILLS

MASSIVE DATABASE

CENTAUR TRANSLATION ALGORITHMS

INCREDIBLESPEED

LIVED EXPERIENCE

INTELLIGENCE AUGMENTED - IA

MASSIVE DATABASE

LIVED EXPERIENCE

CONSCIOUSNESS

CENTAUR TRANSLATION ALGORITHMS

DEVELOPEDSKILLS

INCREDIBLESPEED

How could you reframe your work to become a centaur? Discuss in pairs (5 minutes)

INCOME STRUCTURE

WORK

COLLEAGUES

MEANING

REFRAMING WORK

Which elements matter most to you?

What if these change?

IDENTITY

TALENTS

reframe.thnk.org

reframe.thnk.org

reframing.teachable.com

REFRAMING TRANSLATIONTRANSLATING EUROPE FORUM 2018

KARIM BENAMMARwww.karimbenammar.com / @KBenammar