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    ABOUT THE BOOK:

    You can win is first book from Shiv Khera. The book highlights the

    principles one need to follow to become successful. The book is in very

    simple and lucid language .It is full of everyday life examples, short

    stories and anecdotes intended to drive home the key points that form

    the crux of book and help to retain the interest. It lays emphasis on how

    to live rather than how to make a living. It is an international bestseller.

    OTHER BOOKS TO HIS CREDIT:

    1.You can do it (April 2001)

    2.Theres no free lunch (April 2001)

    ABOUT THE AUTHOR:

    An educator, business consultant, much sought after

    speaking & successful entrepreneur, Shiv wears many hats. He inspires &

    informs people, helping them to realize their true potential. He has taken

    his dynamic personal messages to opposite sides of the globe, from US to

    Singapore & to India. His common sense approach & deeply held beliefs

    have motivated countless thousands to re-evaluate their attitudes. His 20

    years of research, understanding & experience has helped people on the

    path of personal growth & fulfillment. He also has appeared in many radio

    & TV shows.

    Shiv conducts several seminars & workshops on attitude building,

    ambitions, positive thinking, trust building, success & also neurolinguistic

    programs. However this route to success was not easy. It was full of

    struggle.

    Failed in the 10th standard and barely made as a commerce graduate

    Migrated to Canada

    Got a job of washing cars and later sold life insurances

    The manager fired him

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    The young insurance seller starts reading self help books and attends

    seminars

    Gradual transformation from a shy youngster to a confident speaker!!

    Launched THE QUALIFIED LARNING SYSTEM headquarter at New Jersey

    Pioneer of the concept of Total Quality People Popular clients of this

    eloquent orator: Lufthansa, Hughes Corporation, ANZ Grindlays Bank-

    all desperate to increase their profits and productivity

    Spent 25 years outside India Still holds the Indian passport-A proud

    Indian

    But embarrassed to be from the 7th most corrupt country of the

    world!!!

    ATTITUDE: How you think

    The foundation of success regardless of a chosen field is your

    attitude. Attitude is the most important word in English language.

    Williams James of Harvard University said, The greatest discovery of my

    gene ration is that human beings can alter their lives by altering their

    attitudes of mind. Our attitude determines how we look at a setback. To a

    positive thinker, it can be a stepping-stone to success. To a negative

    thinker, it can be a stumbling block.

    DAVID AND GOLIATH

    There was a giant who was bullying and harassing the children in village.

    One day, a 17-year old shepherd boy came to visit his brothers and

    asked, Why dont you stand up and fight the giant? The brothers wereterrified and they replied, Dont you see he is too big to hit? But David

    said, No, he is not too big to hit, he is too big too miss. The rest is

    history. David killed the giant with sling. Same giant, different

    perception.

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    If you believe you can or you cant you are right

    - Henry Ford

    As clear from the above story David believed he can and he was right

    while his brothers in village believed they cant and they too were right.

    Factors that determine our attitude: Environment, Experience &

    Education.

    There are people of both positive & negative attitude. But a

    person with a positive attitude is like a fruit of all seasons. He is always

    welcome. The author insists on building a positive attitude.

    STEPS IN BUILDING POSITIVE ATTITUDE:

    1. CHANGE FOCUS LOOK FOR POSITIVE:

    Author says we need to become good finders. We need to focus

    on the positive in life. Because of our conditioning, we are so attuned to

    finding fault and looking for what is wrong that we forget to see the

    positive picture. Positive lookout can do wonders for us

    THOMAS ALVA EDISON

    In 1914, Thomas Alva Edison at age of 67 lost his factory, which was

    worth a few million dollars to fire. But Edison was unfazed. He

    said There is great value in disaster. All our mistakes are burnt up. Thank

    god we can start a new. Three weeks later he invented phonograph.

    What an attitude he had.

    2. Make habit of doing it now:

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    Education does not mean only intellectual education or academic

    education. It also means value or moral education. Intellectual education

    trains your head while value education trains your heart.

    WINNERS V/S LOOSERS:

    Winner is always part of the answer

    Loser is always part of the problem

    Winner says let me do it for you

    Loser says, Thats not my job

    Winner sees the gain

    Loser sees the pain

    Winner says, I must do something

    Loser says, Something must be done

    Winners make it happen

    Losers let it happen

    Thus winners plan & prepare to win. The key word is preparation. This

    book

    is all about how to win. Be a winner & then the world is yours. Thus you

    can

    prepare your win with all above steps.

    MOTIVATION: spark that propel you into action

    Motivation can be defined as a spark that can persuade, convince and

    propel

    You into action

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    Motivation is something that encourages action or feeling & inspires us.

    Motivation is like fire, unless you keep adding fuel to it, it dies. Motivation

    can come from various sources internal like recognition and responsibility,

    sense of achievement, pride etc or from external sources like fear,

    monetary incentives etc. Even a challenge can motivate a person. The

    greatest motivation comes from persons belief system. When the

    motivation is from within the person becomes self motivated.

    Motivation and Inspiration:

    Even though the words motivation and inspiration are used

    interchangeably they are not the same. Inspiration is changing thinking

    while motivation is changing action. Inspiration is what gets a person

    started; motivation is what keeps him on track.

    Demotivating factors:

    The factors that demotivate us are:

    Unfair criticism

    Negative criticism

    Public humiliation

    Lack of direction

    Low self esteem

    SELF ESTEEM: how we feel about ourselves

    Self-esteem is how we feel about ourselves. Self-

    esteem is our self-concept. Our self-esteem influences

    everything from our performance at work, our

    relationship to our accomplishments in life. Never loose

    your self-esteem because a person who cannot respect

    himself cannot expect to be respected by others.

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    No one can make you feel inferior without yourpermission

    -Eleanor RooseveltHIGH AND LOW SELF- ESTEEM.

    High self esteem leads to a happy, gratifying &

    purposeful life. Unless you perceive yourself as

    worthwhile, you cannot have high self-esteem.

    Advantages of high self-esteem: builds strong conviction,

    creates willingness to accept responsibility, makes us

    ambitious etc.

    Some characteristics of people with:

    High self esteem Low self esteemTalk about ideas Talk about peopleHumility ArroganceConfidence ConfusionAssertive AggressiveDiscuss Argue

    THEY PUT ON A MASK

    A person with poor self-esteem was promoted by a

    company but he couldnt reconcile himself to his new

    office and position. There was a knock at his door. To

    show how important and busy he was, he picked up the

    phone and then asked the visitor to come in. As the man

    waited for the executive, the executive keep talking on

    the phone, nodding and saying, No problem, I can

    handle that. After a few minutes he hung up and asked

    the visitor what he could he do for him? The man replied,

    Sir, Im here to connect your phone.

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    What is the moral of story? People with poor self esteem

    pretend on other hand people with high self esteem dont

    compete with others; Instead they improve their own

    performance. They compete against themselves. They

    compare their performance against their own capabilities.

    STEPS TO BUILD POSITIVE SELF ESTEEM:

    1. Turn scars into stars:

    There are real life stories of people who have

    turned their negative into positive, adversity into

    advantage, stumbling blocks into stepping-stones. These

    people refused to let disappointment and failures pull

    them down.

    Beethoven composed some of the best music. What was

    his handicap? He was deaf. Some of the best poetry

    written on nature was written by Milton. What was his

    handicap? He was blind. One of the greatest world

    leaders was US president Franklin D Roosevelt. What was

    his handicap? He served from wheelchair.

    2. Learn intelligent ignorance:

    Education teaches us what we can do and also

    teaches us what we cannot do. The problem is that when

    we know the things we cant do automatically we set us

    false limitations against our capabilities .So it is alwaysbetter to not know what cannot be done. i.e. is to learn

    intelligent ignorance

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    I m looking for lot of men with an infinite capacity for

    not knowing what cannot be done.

    - Henry Ford

    THE BUMBLEBEE

    We need to learn from nature. According to scientists, the

    bumblebees body is too heavy and its wingspan too

    small. Aerodynamically, the bumblebee cannot fly. But

    the bumblebee doesnt know that and it keeps flying.

    2. Set goals:

    Well defined goals give a person a sense of

    direction, a feeling of accomplishment when he reaches

    his goals. What we get upon achieving our goals is a lot

    less important than what we become. It is the becoming

    which gives us a good feeling. That is what self-esteem is

    all about.

    In goal setting, we need to be realistic.

    Unrealistic goals remain unaccomplished, leading to poor

    self-esteem, whereas realistic goals are encouraging and

    build high self-esteem

    4. Give yourself positive Auto-suggestions:

    Develop the habit of giving your self positiveself-talk. Auto suggestions alter our belief system by

    influencing the subconscious mind. Hence auto-

    suggestions affect our behaviour by influencing our belief

    system. It becomes self-fulfilling prophecy.

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    INTERPERSONAL SKILLS: all about pleasing

    personality

    Interpersonal skills are all about pleasing

    personality. A pleasing personality can be defined as

    combination of persons attitude, behaviour and

    expression. A pleasing personality is easy to recognize

    but hard to define. It is one of the key ingredients for

    success. Because it gives you ability to deal with people

    I will pay more for ability to deal with people than any

    other ability under sun

    -John

    Rockefeller

    STEPS IN BUILDING PLEASING PERSONALITY

    1 Accept responsibility:

    Responsible behaviour is to accept

    accountability and that represents maturity. Acceptance

    of responsibility is a reflection of our attitude and the

    environment we operate in. A person who does not

    accept responsibility is not absolved from being

    responsible.

    Stop the blame game

    Johnny said, Mama Jimmy broke the window. Mama

    asked, How did he do it? Johnny replied, I threw a

    stone at him and he ducked.

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    You must accept responsibilities not only for the your

    own actions but also of the society because,

    For evil to flourish good people have to do nothing and evil

    shall flourish

    -

    Edmund Burke

    2. Choose your words carefully:

    Words that you speak are very important

    because these are not simply the words but they are

    reflection of your attitude. Choose what you say rather

    than say what you choose.

    Spoken words cant be retrieved

    A farmer slandered his neighbour. Realizing his mistake,

    he went to the preacher to ask for forgiveness. The

    preacher told him to take a bag of feathers and drop

    them in the centre town. The farmer did as he was told.

    Then the preacher asked him to go and collect the

    feathers and put them in back in the bag. The farmer

    tried but couldnt as the feathers had all blown away.

    When he returned with the empty bag, the preacher said,The same thing is true about the words. You dropped

    them rather easily but cannot retrieve them, so be very

    careful in choosing in your words.

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    3. Dont criticize and complain:

    When the author says dont criticize he refers to

    negative criticism. Positive criticism comes with desire to

    help. As long as criticizing does not give pleasure to giver

    its okay. The person who gives positive criticism

    Criticize the performance and not the performer.

    Criticism is like giving medication. The

    medication should be right mixture with perfect dosage.

    Too much will have adverse effect and too little will be

    ineffective.

    On the other hand you must also be able to receive

    criticism. An inability to receive constructive criticism is a

    sign of poor self-esteem. You may sometime feel that you

    are criticized unjustly but remember that unjust criticism

    is actually a compliment in disguise. Take criticism in

    right spirit, with open mind and learn from it.

    The problem with most people is that they would rather

    be praised and lose than be criticized and win.

    4. Discuss but dont argue:

    Argument is nothing but a battle of inflated egos

    and it results in yelling contest. Argument can be avoided

    and lot of heartache prevented by being little carefully.

    The best way to win an argument is to avoid it because If

    you win you lose; If you lose, You lose. What is Difference

    Between an Argument and a Discussion?

    An argument throws heat; a discussion throws light

    One stems from ego and a closed mind whereas the

    other comes from an open mind.

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    An argument is an exchange of ignorance whereas a

    discussion is an exchange of knowledge.

    An argument is expression of temper whereas

    discussion is expression of logic.

    An argument tries to prove who is right whereas

    discussion tries to prove what is right.

    I learned a lot time ago never to wrestle with a pig. You

    get dirty and besides, the pig like it.

    - CRYUS CHING

    Steps to opening a discussion:

    Be open minded.

    Listen to other persons point of view before you give

    your own.

    Ask questions to clarify.

    Dont make a prestige issue.

    Use soft words without hurting anyone.

    5. Practice honesty, Integrity and sincerity:

    Honesty means to be genuine and real versus fake and

    fictitious. Honesty inspires openness, reliability, and

    frankness. It shows respect for ones self and others Be

    sincere and the world will respect you. Never loose your

    credibility. Honesty requires firmness and commitment.

    Integrity in reflection of persons character.

    A pound of butter

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    There was a farmer who sold a pound of butter to baker.

    One day the baker decided to weigh the butter to see if

    he was getting a pound and he found that he was not.

    This angered him and he took the farmer to the court.

    The judge asked the farmer if he was using any measure.

    The farmer replied, Your Honor, I am primitive. I dont

    have a proper measure, but I do have a scale. The judge

    asked, Then how do you weigh the butter? The farmer

    replied Your honor, long before the baker started buying

    butter from me, I have been buying a pond loaf of bread

    from him. Every day when the baker brings the bread, I

    put it on the scale and give him the same weight in

    butter. If anyone is to be blamed, it is the baker. What is

    the moral of story? We get back in life what we give to

    others.

    Make yourself an honest man and then you may be sure

    there is one rascal less in world.

    -THOMAS CARLYLE

    6. Develop sense of humor:

    The first thing to be done to develop sense of

    humor is to learn to laugh at yourself. It gives you energy

    to bounce back. Sense of humor makes person likable

    and attractive.

    Humor can be valuable or dangerous depending

    on whether you are laughing with someone or someone.

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    SUBCONSCIOUS MIND AND HABITS

    What we do repeatedly get into subconscious

    mind and then they become habits. i.e. we do these

    things repeatedly without much thinking or unknowingly.

    For example when for first time we learn how to ride a

    bike we every time think before shifting gears. But as we

    do this repetitively these actions get into our

    subconscious mind and then they become automatic.

    Our subconscious mind the GIGO PRINCIPLE

    The computer phrase GIGO (garbage in, garbage out) is

    very sound.

    Negative in; Negative out.

    Positive in; Positive out.

    Good in; good out.

    Our input equals to our output.

    Our subconscious mind is like a garden. It does not care

    what you plant. It does not discriminate. It is neutral; it

    has now preferences. If you plant good seeds you will get

    good garden otherwise you will have wild growth.

    Remember,

    Our thought lead to action;

    Action leads to habits;

    Habit leads to characterAnd character leads to destiny.

    How to build positive habits?

    The author suggests the means of Auto-

    Suggestion as key to building positive habits

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    An Auto-Suggestion is a statement made in present

    tense of the kind of person you want to be. Auto-

    Suggestion is like writing a commercial to yourself, about

    yourself, for yourself. It is a way to program and condition

    the mind to make a statement into self-fulfilling

    prophecy.

    Examples

    Ive a good memory

    I am good in economics.

    However Auto-Suggestion should not be practiced in

    negative way for example I do not have a bad memory.

    VALUES AND ETHICS: the principles we believe in

    Values are things, people, concepts and feeling that you

    rate most highly in your life. Before setting your goals

    you must know your values because a conflict may

    otherwise arise between values and goals. When there is

    a conflict between values and goals then even though

    you have achieved your goal you will have a feeling of

    emptiness and this lack of satisfaction can deter you from

    setting new goals.

    An integral part of good value system is

    commitment. Commitment does not mean sticking to

    something when a person has no choice. It means

    sticking in spite of choices. Commitment implies puttingthe other persons needs ahead of ones own.

    No person was ever honored for what he received. Honor

    has been the reward for what he gave

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    -

    Calvin Coolidge

    Ethics are principles you believe in. Ethics are

    universal. Those who believe ethics cannot be

    generalized but vary with every situation, comes up with

    justification and keep changing their ethics from situation

    to situation, and person to person. This is called

    situational ethics. This is ethics of conveniences than

    conviction.

    Winning and Winner:

    What is difference between winning and being a winner?

    Winning is a event. Being a winner is a spirit. Winners

    have kept winning in perspective based on their value

    system.

    Lawrence Lemieux

    Olympics is a life time event. Lawrence Lemieux stoppedracing in a yacht race to help a fellow competitor who

    was in trouble. The whole world was watching. His priority

    of safety for other peoples lives was greater than his

    desire to win. Even though he did not win the race, he

    was a winner. He was honoured by kings and queens all

    over the word because he kept the spirit of Olympics

    alive.

    GOAL SETTING: dream with deadline and action

    plan

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    Goals are dreams or desires which you want to

    achieve in certain time frame. i.e. Goals are dreams with

    a deadline and action plan.

    Why goal setting and goals are important?

    Knowledge allows you to reach your destination

    provided that you know where the destination is. Clear

    goals gives a sense of direction and tell you where the

    destination is. Merely goal setting is not sufficient. Unless

    we focus we cannot achieve our goal. On best sunny day,

    the most powerful magnifying glass will not light paper if

    you keep moving the glass. But if you focus and hold it,

    the paper will light up. Similarly unless and until steam is

    confined it will not able to drive a steam engine. Such a

    power is of concentration.

    Obstacles are those frightful things you see when you

    take your eyes of your goal.

    - HENRY FORD

    Goal setting is important but goals should not be

    meaningless.

    Meaningless goals

    A farmer had a dog who used to sit by the roadsidewaiting for vehicles to come around. As soon as one come

    he would run down the road, barking and trying to

    overtake it. One day neighbour asked the farmer. Do

    you think your dog is ever going to catch a car? The

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    farmer replied, That is not what bothers me. What

    bothers me is what he would if he ever caught one.

    SMART GOALS:

    Author says that goals should be SMART

    S Specific.

    M Measurable.

    A Achievable.

    R - Realistic

    T - Time bound

    ALIGNING GOALS WITH VALUES:

    It is of utmost importance that goals are aligned with

    your value system. If there is a conflict between values

    and goals then even though you have achieved your

    goal you will have a feeling of emptiness and this lack of

    satisfaction can deter you from setting new goals.

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    DREAM LIST

    GOAL LIST

    YOUR ACTION

    PLAN

    COMPARE AN

    ALIGN

    YOUR VALUE

    SUSTEM

    YOUR

    REVISED GOAL

    LIST

    YOUR ACTION

    PLAN

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    SUCCESS: Progressive realisazation of a worthy goal

    Success is relatively a subjective term. Thedefinition of success differs from person to person. Shiv

    Khera adopts a definition of success given by Earl

    Nightingale

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    Success is progressive realization of a worthy

    goal.

    - Progressive means it is a journey and not a

    destination. After we reach one goal we go on to the

    next and the next and the next.

    - Realization means it comes from within. Nobody other

    than you can make you feel successful. It is internal not

    external

    - Worthy refers to our value system. Which way you are

    heading? Positive or negative? Worthiness determines

    the quality of journey. That is what gives meaning and

    fulfillment. Success without fulfillment is empty.

    Success is not an accident. It is result of our attitude

    and our attitude is choice. Hence success is matter of

    choice and not chance. Success is not measured by how

    much we go up in life but how many times we bounce

    back when we fell down.

    Success lies in philosophy of sustain and abstain.

    Sustain what needs to be done and abstain from what is

    detrimental. It is like baking a cake. Unless you have

    just the right recipe, it is not going to work. The

    ingredients must of the finest quality and in right

    proportions. You cant overbake it or undercook it.

    Shiv Khera says, Winners dont do different things.

    They do things differently.

    Every success story is story of great failures. Successful

    people have more failures than the failures.

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    ABRAHAM LINCON A SUCCESS STORY

    At 21, failed in business

    At 22, was defeated in legislative race

    At 24, failed again in business

    At 26, overcame death of his sweetheart

    At 27, had a nervous breakdown

    At 34, lost congressional race

    At 45, lost a senatorial race

    At 47, became vice precident

    At 49, again lost senatorial race

    At 52, became president of USA

    There are examples of people like Kalpana Chawla the

    first Indian women astronaut who succeeded in spite of

    problems and not in absence of problems.

    Life is full of choices and compromises:There is a contradiction here. If life is full of choices,

    where is the question of compromises? But even a

    compromise is a choice. Choices have consequences.

    We are free to make our choices but we have chosen

    choice control us. We can choose our attitude even

    though we cant choose our circumstances.

    The sailboat

    On a clear day, there are hundreds of boats sailing in all

    different directions in lake. How come? Even though the

    wind is blowing in one direction, the sail boats are going

    in different directions. What is the difference? It

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    depends on the way the sail is set, and that is

    determined by the sail. The same is true of our lives. We

    cant choose the direction of the wind but we can

    choose how we set sail.

    Qualities that make a person successful:

    1. Desire:

    A burning desire is starting point of all

    accomplishments. Just like a small fire cannot give

    much heat, a weak desire cannot produce great result.

    2. Commitment:

    Integrity and wisdom are two pillars on which to

    build and keep commitments. Integrity is keeping your

    commitment even if you loose money and wisdom is not

    to make such foolish commitments. Playing to win

    requires commitment. There is a big difference between

    playing to win and playing not to lose. Playing to win

    comes from inspiration while playing not to lose come

    from desperation.

    3. Hard work:

    Hard work is key for success. There is no

    substitute for hard work. Hard work is beginning and

    end in itself. The harder a person works, the better he

    feels; and the better he feels, the harder he works.

    If people know how hard I had work to gain my

    mastery, it wouldnt seem wonderful at all.

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    -

    Michelangelo

    4. Character:

    Character is sum of persons values, beliefs and

    personality. It is combination of integrity, unselfishness,

    understanding, conviction, courage, loyalty and respect.

    It is reflected in our behaviour in our Action. Just like

    carbon determines quality of steel, character

    determines quality of man. Character building starts

    from infancy and goes on till death.

    PREPERATION IS NECESSARY EDGE TO SUCEED IN

    ANY FIELD.

    Everyone has a will to win but very few have a will to

    prepare a win.

    PREPARATION = PURPOSE + PRINCIPLE + PLANNING +

    PRACTICE + PERSEVERENCE + PATIENCE + PRIDE.

    Preparation leads to confidence

    Preparation means tolerating failure but never accepting

    it. It means having the courage to face defeat without

    feeling defeated, being disappointed without being

    discouraged.

    Preparation means learning from our mistakes. There

    is nothing wrong with making mistakes. We all do. A fool

    is one who makes the same mistake twice. A person who

    makes mistake and doesnt correct it, commits a bigger

    one.

    Reasons for failure:

    Unwillingness to take risk

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    Lack of persistence

    Instant gratification

    Selfishness and greed

    Lack of conviction

    Failure to understand natures law

    Lack of discipline

    Lack of purpose

    Visualization:

    Visualization is the process of creating a mental

    picture of what you want to happen as it has alreadyhappened. The speed with which you achieve your goals

    is directly related to how clearly and often you are able to

    visualize your goals

    The power of visualization is a strong motivator.

    Its like adding after burner to a jet engine. Visualization

    takes your mind from good performance into high

    performance. Visualizing a goal is like giving direct order

    to your mind to apply its full power to goals

    accomplishment.

    ANALYSIS:

    Comparison with SUPERSELF by Charles J Givens

    Charles J Givens believes in philosophy of

    Winning is everything. He says a person who says

    winning isnt everything has probably never won

    anything. On the other hand Shiv Khera believes in

    winning but winning fairly, squarely, decently by the rules

    Charles J Givens says my success strategies will

    propel you to success. He uses word my again and

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    again. This gives an impression of bossy attitude. On

    other hand Shiv Khera is very modest in his approach. He

    says, I dont motivate people. It is only the people who

    motivate themselves and achieve success.

    In Superself most of the examples are from

    personal authors personal life. While in You Can Win the

    examples are based on real life observations and facts.

    The book is in very simple language. It is full of

    interesting examples that help to retain the interest

    The book gives lot of social messages be it be

    regarding ill effects of smoking, drinking alcohol, or use of

    pornography

    Though this book too is one of those self-help,

    Inspirational and feel good- pep-talk kind of a book,

    and hardly contains any unknown secrets or mystery

    remedies, but one feels good after reading the book.

    Shivs style of narration, language, conviction and firm

    belief as well as his sincerity, makes it worth while

    experience.

    It is not a type of book to be read in a single

    sitting. You have to go through each and every chapter

    carefully. You are supposed to follow the action plan

    given after every chapter. This is the unique feature of

    the book

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    BIBLIOGRAPHY:

    1.SHIV KHERA, YOU CAN WIN,1998,MACMILLAN

    INDIA LIMITED

    2.CHARLES J GIVENS, SUPERSELF,1993,SIMON

    AND SCHUSTER

    3.PRAMOD BATRA, BORN TO WIN,2002,FULL

    CIRCLE

    4.WWW.SHIVKHERA.COM

    .

    5. WWW.GOOGLE.COM

    6.WWW.AMAZON.COM

    P 27

    http://www.shivkhera.com/http://www.google.com/http://www.shivkhera.com/http://www.google.com/