This digipack is from Nero's debut album

reality. I choose to do this advert due to

how similar Nero‟s music is too crystal

castles, especially the song we choose to

do, the target audience of an age of 18-

33 is also very similar between both the

artists.

The front cover of the design is

synthetically pleasing, as how on the front

cover it is made to look like a planet and

in the background of the two people

there is like a derelict city that there

looking at, this could be related to the

album name “Welcome Reality”, as this is

the future reality of what the world may

look like. I also like the fact that the "Nero"

font has been used as this is the

recognised font and so a consumer will

be able to easily pick this out of a shelf

due to the publicity of the font. This album

is made to look very "out of this world" and

so has a space like look to it. This is a very

simplistic design for the disk as it is just

dark, then the the Nero font in white

saying “Welcome Reality“, this is a simple

but effective idea.

Digipack research 1

The back cover of the digipack keeps the

space out of this world/space theme,

Again its simple but looks good in the white

basic writing and the space effects as the

background. It shows the general generic

that would be expected on the back of an

album cover i.e. the track list, recording

studio etc. Etc.

Advert 1

This is advert to coincide

with Nero‟s “Welcome

Reality” digipack, there

wasn't really a full on

advert, just this banner to promote the album, the

banner really is trying to

link back to the digipack

to hard and is practically

taken straight from the front cover which is a bit

boring.

It shows not much thought has gone into using the same cover although

at the same time this could help to create an enigma around the artist

and to help them sell tracks, mainly due to the fact the CD would be

easily recognised on a shelf after looking at this banner.

Digipak research 2Once again I choose this artist‟s digipak due to the

similar music, in fact he is the exact same genre and

type of music as Crystal Castles only he is much larger.

Again the target ago is around 16-33 the target

audience that my music video is aimed at.

The album cover is very well constructed, although not

very related to the type of music, the music being club

music and the flowers and patterns on the front don't

really relate. Despite this it is a good effect and is once

again synthetically pleasing. There is a simple picture of

just Tiesto that has been colour corrected and the

patterns around him have been fitted to match the

colour scheme gibing a nice stylish effect. It also

features Tiesto's logo in the background, and the well

know Tiesto logo with the „E‟ with the dots in it which is

well known over the world. This combination of reusing

past ideas will help the digipak to stand out on a shop

shelf.

On the back of the digipak all the tracks are listed. this is

generic of all CD cases no matter what genre. The

same logo is used again on the back as the front. This

helps the front and the back to relate well. This helps the

to album stand out so more people recognise that logo

and brand image. Finally we can see the logo for the

studio that produced the album, this is commonly seen

on the back of album's, in this case the studio is 'Ultra'.

This advert is for Tiestos

album release party, this

advert works really well and

is well applied to the target

market and the type of

music being

played, therefore it is very

different to the digipak in

which I feel it is not very

relevant to the audience or

the music market that he is

in, therefore this is sticking

well to Andrew Goodwin‟s

theory of the music relating

to the artwork giving a good

visual relationship to the

music itself.

Advert research 2

This advert works well for the music as it a picture of a club with Tiesto playing

music from the front, which is enjoyable for the audience that Tiesto is aiming

for. At the same time Ken Robinsons theory of creativity is also produced in

this advert with the lights shining from Tiesto this again a really authentic

effect. How the same logo and album text is used also helps to relate the

music back to the album as after looking at this advert you would recognise

the CD on a shop shelf.