retail jaipur - reshma nagpal
TRANSCRIPT
Technology For e‐Commerce
(Get ready to make the most of it!)
Reshma NagpalChief Marketing & Strategy OfficerDynamic Vertical Solutions (DVS)
Definition:“Deals with using the Internet, digital communications and IT applications to enable the buying/selling process”.(The Gartner Group)
What is E‐Commerce?
HOW BIG IS ONLINE COMMERCE?
Some Facts (Micheal J. Silverstein et al and BCG)
Between 2010‐2020• Consume goods and services (China / India) worth together
$64 Trillion
• India’s Contribution
$22.5 Trillion• China’s Contribution
$41.5 Trillion
38x
Some Facts…
Internet Penetration (INDIA)2015
250+ MillionImagine the room for greater connectivityJust 15% of urban middle class use the internetOnly 4% of rural middle class use the internet
2006 – only 31 million
2012+121 million 23%
Some Facts…
ONLINE Retail Revenues (INDIA)2020
$13.3‐17.6 Billion
2012$3.2 Billion
23%
WHAT DOES IT MEAN FOR US?
Customers would be driving business strategies.
Customer Driven Commerce
C‐Commerce
“As ‘e‐’ is a must have and no more good to have”
LET US UNDERSTAND OUR CUSTOMER CHARACTERSTICS
Customer Characteristics
• Young & Youthful – 135m v 30m
• Growing Aspirations with a larger Disposable Income
• Lack of Time / Constantly on the move
• Tech Savvy
• Has Awareness with Information on his Tips
• Connect 24x7 with Smart Phones / Smart Device
• Has a large reach via Social Cloud.
• Thus can Broadcast his Word of Mouth
WHY IS TECHNOLOGY SO CRITICAL?
Let’s take a look.
“Drivers” for Success
• Need for Agility
• Customer driven business strategy.
• Convert delighted customers to Raving Fans
• Managing “The Critic” customer • (beyond value consciousness)
Business Expectations
• Need to Penetrate rural & global Markets• (Need for physical & online reach)
• Laser thin business margins • (no room for experimentation )
• Change is inevitable • (Readiness to adapt & Improvise each day.)
• Need for operational excellence
Business Expectations…
The Missing Key
4 Key Steps
Key Steps
HOW TO GO ABOUT IT ?
• Collaboration is the key – Synergy amongst competing & complementing businesses.– IT Infrastructure should support the need.– Should be compliant to integrate with disparate systems
• Adaptable & Scalable Systems / Platforms.– Avoid reinventing the wheel at each stages of growth– Process / Processes should be quick to adapt and implement.
• Customer Focus is Crucial– Hear & Interact with customers across all medias.– Derive actionable results and track the out come
• Behavioral Marketing with Triangulation of Sales Data– Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR]
– Utilize the wealth of sales data & make it work
• Automated and Integrated Platform Solution– Do not invest in segregated systems.– Look at integrated platform based solutions.– SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH
• Global Outlook / Reach– IT systems must have ability to go global.– Should be able to cross‐pollinate across systems.
To Summarize
Dynamic Vertical Software Pvt. Ltd.ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA
[email protected] www.dynamicverticals.com
USAPrinceton: 12 Roszel Road,Suite B‐200,NJ 08540‐6234.Phone : (609) 452‐9551.Fax : (609) 452‐0614.
INDIA & SUBCONTINENTGurgaon: 6th Floor, Plot No. 80, Sector‐44, Behind Ramada Hotel, Gurgaon‐122003. Haryana
Phone: +91‐124‐4581000 | Fax: +91‐124‐4581026Bangalore: Level ‐ 9, Raheja Towers, MG Road, Bangalore‐560001. Karnataka | Phone: 9910993984Mumbai: 1st Floor, Parinee Crescenzo, C38 & C39,G Block, Bandra Kurla Complex, Bandra (East), Mumbai‐400051
Phone : +91‐22‐33040606 Fax : +91‐124‐4581026
MEADubai: 301, Alfa Building, Dubai Internet City, U.A.E. PO Box 500810.Phone: +971‐0‐43630373Fax : +971‐0‐44278680
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