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Mom-Focused Ecommerce Site: www.PlumDistrict.com

OBJECTIVE: Increase sales conversion using social media

5.57% website users converting into quality fans

20.5% of acquired fans becoming email subscribers

11.06% shoppers sharing their purchases online

High sales conversion rate of 34.9% seen for tra�c originating out of social sharing of purchases

ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043

Web: http://shopsocially.comEmail: [email protected]: 650 701 7759

Retailer Success Story

“ShopSocially platform is a comprehensive social commerce solution for our website”

Jennifer NucklesCMO, Plum District


Plum District wanted to encourage their customers to share their purchases with their friends on social network. By using Share-a-Purchase app on the post-checkout order confirmation page, shoppers were o�ered a discount coupon of $25 for their next purchase to share their purchase. This post was shared via Facebook, Twitter and 1-1 messages. These created valuable social testimonials and brought in friend referral tra�c. Thus, Plum District could leverage every purchase and turn that into a potential referral through social sharing of purchases.

METHODOLOGY:

OBJECTIVE: Enable Social Sharing of Purchases

11.06% shoppers shared their purchases

High sales conversion rate of 34.9% seen for tra�coriginating out of social sharing of purchases



RESULTS


Plum District being a daily o�ers site, qualified Facebook following meant larger reach for their daily deal and hence driving higher conversions. To achieve this, Plum District employed the fan acquisition app Get-a-Fan. A 10% coupon was o�ered for converting to a Facebook fan. Visitors could like the Plum District Facebook page without ever leaving the Plum District site, and received coupon in-line on the website itself.

METHODOLOGY:

OBJECTIVE: Acquire qualified Facebook fans

5.57% visitors converted into qualified fans

High sales conversion rate of 26.64% for qualified fans

20.5% fans also become email subscribers



RESULTS


Plum District wanted to showcase the deals which are being shared and talked about on social networks like Facebook. Using the Product Stories app of ShopSocially, Plum District accumulated the social conversations around their deals and highlighted them on their Facebook page as ‘Trending Deals’.This creates social proofs for the deals and increases user engagement and drives conversions.

METHODOLOGY:

OBJECTIVE: Show Socially ‘Trending Deals’

1000s of fantastic social testimonials each month

Increase in customer engagement & conversion rate



RESULTS


Plum District wanted to display social testimonials created by social sharing of purchases on the individual deals pages. Using the Product Stories API, Plum District extracted the social testimonials being shared on Facebook and showcased them programmatically on individual product pages. This creates social proofs for the deals and increases user engagement and drives conversions. It also helps improve SEO rank of product pages.

METHODOLOGY:

OBJECTIVE: Show social proofs for the deals

Social proofs increases user-engagement and drives conversions

Helps improve SEO rank



RESULTS


Plum District wanted to generate deep social insights into their target audience. By enabling Social Connect app and through social purchase sharing, Plum District incentivized their users to connect with their brand on Facebook. This resulted in collection of rich social profile data of Plum District users with detailed information like birthday, gender, location, interests, number of friends, friend birthdays and friend interests.

METHODOLOGY:

OBJECTIVE: Generate Social Insights and improve targeting

Increase in customer loyalty

Targeted o�ers based on visit data + social data



RESULTS

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