ridogulous pitch deck partners
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Pitch deck v2.0 without sensitive info.TRANSCRIPT
R I D O G U L O U S L A B SLifesty le Wearables for Dogs
$61 billion industry ($7b on training, $3.4b on toys)
One of only few markets to grow during recession
More spent on pets than on movies or beer
More dogs than children in US
9 of 10 people view their dog as part of the family
Americans are obsessed with their dogs!
170 million wearables expected by 2017
Increased concern about health and wellness
“Quantified self”
Younger generations are on-the-go, mobile and tech savvy
Americans are obsessed with wearables!
Who We ArePack Leader in the Quantified Canine RevolutionCreating the most advanced dog collar ever made
MissionCreate healthy and balanced relationships between
dogs and the people who care for them
PromiseWe will bring you and your dog closer than
ever so you’re both safe and happy
INSIGHT SUPPORTCONNECTION REWARDS
CONNECTIONOwners connected with their dogs and caretakes
no matter where in the world they are
INSIGHTUnderstanding your dog’s behavior to improve
your own as a more prepared owner
SUPPORTEducation and community always
there for every parent
REWARDSReal life incentives to encourage better
care & reduce cost of ownership
Our Product Becomes
Wireless Leash
Activity Tracker
Location Monitor
Family Hub
Social Doggie Community
Target Market20 - 45 year old, tech savvy, middle & upper income, urban/suburban, Smartphone-owning, dog parents
Dogs in the USA 81M
Owners with +75K (33%)
41MAged between 18-54 (51%)
21.5MSmartphone penetration (52%)
7.1M
Discretionary pet spending (33%) 2.3M
2.3M
MARKET SIZE
81M
41M
21.5M
7.1M
Marketing Plan
Strategic AlliancesBuild the Buzz Traditional 2.0Events
Build the Buzz
Social Media Campaign
Celebrity & Pop Culture Endorsements
Paid Ads
PR in Dog & Tech Publications
Blog as Authority figure in Dog space
Events
Promos at Dog & Tech Shows
Crowdfunding Campaign
Sponsorship of Local Community Dog Events
HSN
Traditional Digital
SEO w Dog & Tech Blog
SM Ads, Adwords, Hashtags
Email Campaign
Leverage our Pet Company Network
Buy One Give One with Charity Partner
Celebrity & Pop Culture Backing
Strategic Alliances
Business Model
Retail/WholesaleCollar and branded accessories
$150 - $200
Freemium
In-app purchases to upgrade and customize experience$0.49 - $9.99
Big DataPurchasing and activity habits of a targeted consumer group
License data at rates TBD
E-CommerceProduct & service sales from partnering businesses
5-10% per transaction
1000+ Social Reach
Key Hire:VP Sales
Kickstarter
3 Wholesale Agreements
APP MVP
May OctFeb SeptSept Oct/NovMar Aug Dec
timeline
Full working prototype
30+ Pre-orders
1stFactory Run
Pet CompanyPartnership
500+ Pre-orders
Join TopAccelerator Human
WearableIntegration
HolidayRelease
Key Hire:Chief Data Scientist
CEOSean
CPOTyesha
software products delivered
hardware products delivered
Nike, Intel, Walmart, DeLorean, Microsoft, Subaru, ASRS
Co-Authored $4.6 billion investment policy statement
CTOJonathan
CMOLilly
EngineerAzmat
DesignerFabian
20+
15+
notable clients
notable project
Team
Dr. Robert HisrichDirector of
EntrepreneurshipThunderbird School
of Global Management
Jeanette PrzygodaWorld Renown
Dog Trainer
Roman RackwitzGamification Expert
& Consultant
Andreas DiehlCustomer Dev
& Biz Dev Expert
Advisors
= YES = NO = KINDA
Whistle Fitbark Tagg nextCollar Tractive Voyce
API IntegrationGrowth Platform
Monthly Fee
R I D O G U L O U S L A B S
Full Collar
Activity Tracking
Training Tools
GPS
Gamification
“I’m very interested in the invisible fence option. Great idea!!”Jenny R.
“I am interested in joining your team at Ridogulous labs. I am confident that I can take your product to the national & international level you are looking for.”
Adam A.
“I’m interested in selling your smart collar though our website. I think this would be extremely popular among our [1 million] members.”
Natalie P. Touch Of Modern
“I’ve read a few articles about the collar that y’all are coming out with, and I’m really excited!”
Courtney Y.
Balance
ResponsibilityFamily
Special Club