Team

Scrum Master

Product Owner

Enabling ConditionsIntention

AutonomyFluctuation / Creative chaos

RedundancyRequisite variety

Explicit knowledge

in organization

Tacit knowledge

in organization

Sharing tacit

knowledge

Creating concepts

Justifying concepts

Building an

archetype

Cross-leveling

Knowledge

• address needs as observed in the lives of women• think beyond user interface conventions• support collaboration between friends and family• accessible on whatever platform best for the user

ProductAnalysis

Team Brainstorming

Visual Search

Celebrity Gossip SiteDeliever Celebrity content on portable devices

InfOH! Portal/Partnership - Search engine partner / content partnerNot a Product

Backup Social Network Application

Beliefnet partnership

Contextual Games

Refine/Rename "Aging Hipster"

Shopping Hound

Targeted Games

MarketingCelebrity Bookmarks

AdvocacyEducational games for social advocacy

Point Accumlator Games where prizes can be donated to charity

Mentoring Web SiteSuperwomen - top 10 lists

Encourage participation of Monique audience members .

On-Air

"My Boss is a Butt Head" assertiveness game

Inserting Oxygen celebrity into Sims Games

Monique & BBW

Alternative Shopping Sites

"Oh! Board" / Self-Centered Widget"Know theyself" games / quizzes

Caliper test with telephone analysis

Celebrity Fantasy Games

Celebrity Video Blog with Cindy Adams

Games on Cellular phones

online bookmarking service for women

Personalize Me from uploaded photo

Technically UnfeasibleCollaborative advice search ideaNPDTF Mind Map

Prepared by theSoftware Development Project Office

2.15.2006 v.2

Software Authoring

bargain hunterGeo-centric Groupware

messaging gateway

Other Ideas

Legal Review

Federate Social Networks Application

Games to win shopping discounts

Relationship Aggregator

?

Advice Column for Gifts / Tie in with Paid Programming

Virtual Backfence

Jan 2006 Aug 2007

Oxygen Media Software Development – Confidential 2/24/2006“Confederator” Project – 2/24/2006

P art of a large r

p re se ntation

Oxygen Media Software Development – Confidential 2/24/2006“Confederator” Project – 2/24/2006

Oxygen Media Software Development – Confidential 2/24/2006“Confederator” Project – 2/24/2006

Frequency Purpose Time

2 wks Sprint Reviews 60 min.

2 wks Mid-sprint check in(pre-staged sprint planning)

15+ min.

3-4 mos. Release Planning 3 x 30 min.

At Gerry’s discretion

Re: business plan, potential partnerships, marketing, and consumer research

Based on Gerry’s availability

Maximizing product owner involvement