Robert Doss

Contact

Email: bobdoss@spiritlake.com.au Phone: (+61) 0416289066 Skype: bobdoss (+61) 2 80033750

Summary

Create information assets to improve important business processes for large enterprises throughout the world.

Lead clients and delivery teams to organise, analyse and deliver business value from data.

Build Data Warehouse, Business Intelligence and large Information Systems.

Approach

Discover and deliver business value from information; hands-on, tenacious, persistent, creative, focus on ROI. Systems developed are in production delivering continuous business value for over 10 years.

Consult - listen to customers to identify opportunities to use information strategically. Analyse - define and model high value information assets based on business priorities. Deliver - assemble and lead information design, development and delivery teams. Apply - technology solutions to reliably deliver insights to improve business outcomes.

Integrated Skills Summary

Consult Analyse Assess ●●●●○ Information Discovery ●●●●○

Architect ●●●●○ Business Events, Rules, Metrics ●●●●○

Scope and Engagement Management ●●●○○ Business Process Models and Improvement ●●●●○

Present and Document ●●●●○ Benefits and Business Case ●●●○○

Apply Design, Develop, Deliver Very Large Database Design, Parallel Database ●●●●○ Database Designs and Models ●●●●○

Data Analysis and Manipulation ●●●●○ Analytic Measures ●●●●○

Business Intelligence / Analysis ●●●●○ Visualisation, BI Applications, Portals ●●●○○

Operations ●●●○○

Create & Lead Teams, Test Driven Development ●●●●○

Industry Experience Summary

Retail ●●●●○ 4 Years Customer Insights, Loyalty, Category Management…

Travel ●●●●○ 8 Years Revenue Management, Pricing, Inventory, Loyalty…

Manufacturing ●●●○○ 7 Years Aircraft Quality Control, Safety, Airworthiness…

Telecommunications ●●●○○ 4 Years Mobile, Customer Lifetime Value, Billing, Provisioning…

Commercial Software ●●●○○ 1.5 Years Customer Care, Distribution, Marketing Support.

Banking and Finance ●●○○○ .5 Year Assessment, Reporting Architecture, Data Modelling.

Technology Skill Summary

Very Large Databases ●●●●○ Teradata, Microsoft, HP, Dimensional and Entity Relationship (3NF).

Business Intelligence ●●●●○ Microsoft Analysis Server, Excel, dotnet, portals, advanced analytics.

Visualisation ●●●○○ Tableau, custom dotnet (C#, VB), HTML (JavaScript, others)…

Data Manipulation ●●●●○ SQL and MDX; MS SQL Server and Teradata database load tools…

Data Transformation ●●●○○ Design and deliver very large transactional and master data load patterns.

Operations ●●○○○ ITIL Assessments, Hardware Sizing and Configuration.

Development ●●●○○ Test Driven Development (Agile), SDLC, Technical Lead.

Languages ●●○○○ C, C#, VB.net, JavaScript, PowerShell, Web Services, ASP.Net, HTML, CSS…

Robert Doss Resume

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Major Project Client Summary (customer benefits over 10 million $ a year)

Woolworths Consultant, BI Architect, Technical Development Lead, Business Analysis

Optus Consultant, Designer, Technical Lead

Microsoft Consultant, Operations Assessment

EVA Airlines Consultant, Designer, Developer, Technical Lead

Qantas Airlines Consultant, Designer, Developer, Architect, Technical Lead

Boeing Systems Analyst, Developer, Architect, Technical Lead

Consulting Engagement Partner Summary

Spirit Lake Consulting Founder and Director of Business Intelligence Consultancy

HP Engagement Manager, Architect, Systems Analyst

Teradata Consultant, Designer, Technical Lead, Business Development, Pre Sales

Baseline Consulting Consultant, Operations Assessment

Infomedia Development Manager, Data Architect

Academic Degrees

Masters of Business Administration: Quantitative Methods, Management Information Systems, Operations Research. Foster School of Business, University of Washington, Seattle, USA

Bachelor of Arts, Education. University of Oregon, Eugene, Oregon, USA

Citizenship

Australia and USA

References

Available on request

Interests

Walking in wilderness areas.

Swimming.

Learning, reading and research.

Computing.

Civil society.

Learning from every experience.

Spending time with my family.

Robert Doss Resume

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Major Project Briefs

Business Strategy: Apply customer insights to improve product range and profitability. Solution: Enterprise Data Warehouse (EDW), Enterprise Customer Insights (ECI) application. My Role: Engagement Manager, Architect, Technical Team Lead, Business Consultant, Data Analyst. Technology: HP Neoview, SQL, MDX, Microsoft Analysis Server, Teradata, Tableau, Excel, Erwin. Date: August 2009 – August 2013

“Beyond the supply chain, Woolworths will build by leveraging investment in customer data to fuel growth and customer centricity.

We have more than 8 million members of our loyalty programs across Australia and NZ, which provides us with rich customer insights so we can have the most compelling offers in the market. This world class database lets us put real science into range architecture, as we know which products customers are happy to substitute and which ones they are very loyal to. It allows us to accurately measure promotions effectiveness by being able to see when a promotion cannibalises other products.

….. We’ve invested to get the data. It’s still early days but the potential upside for us is enormous.”

Grant O’Brien, Woolworths Managing Director and CEO, November 2011 Investors Briefing

Insight into buying behaviour at Woolies Published on Tue, 03/05/2011 retailbiz.com.au

With over 5.6 million loyal customers already joined with its Everyday Rewards card, Woolworths has been able to take its market research to the next level and is now willing to share it with brand owners at a price.

Brand owners, marketers and vendors are now able to pay to gain access to rich customer data that will enable them to learn about different customer segments within traditional supermarket categories….

“Previously we haven’t been able to tell brands or vendors in a category about how well their brands were performing against their competitors but now we’re able to look at one brand and give them this high level kind of information,” she said.

“…We can look at a customer segment within a category and that’s an extra level of information that helps us analyse customer patterns and provide additional insight to vendors. In the long run that will help them provide customers what they want and know what isn’t working.”

The spokesperson said data will help both Woolworths and its suppliers provide a better range, promote and layout products on its shelves. …..

Project Description: Assemble and lead teams to transform a data warehouse project in red status, without a business mission to one that generates millions of dollars of direct and indirect revenue:

Redesign the physical data warehouse model to enable responsive answers to business questions against 10s of billions of item level scanned transactions from every Woolworth store.

Work with Senior Management to define business role for the data warehouse: customer insights.

Design and deliver a business data model (semantic/dimensional) aligned to priority business needs; one that meets the need for Business Analysts and Report Developers to self-serve via quick navigation through a very large data warehouse to discover and publish business insights.

Create high value analytical models, business measures and customer segmentation that reveal insights.

Create a reporting layer that can be enhanced quickly with new product, customer and location attributes and segmentations; enabling rapid response to competitive business needs with adaptive reports and visualizations.

Robert Doss Resume

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Business Strategy: Respond to telecommunication industry product convergence through customer insight driven product design, marketing and service. Solution: Integrate customer telecommunication services, usage and billing information to provide insights to product and service performance, customer lifetime value and to support innovative bundling, pricing and marketing strategies. Project: Banquo AMIE My Role: Assembled and led a team to assess the Optus Integrated Data Warehouse (IDW) and commence the re-engineering of the IDW foundations to support a converged telecommunications enterprise. Technology: Teradata, rules based complex event processing, SQL, Erwin. Date: April 2007 – July 2009 Project Description: In April 2007, Optus executive management were concerned that the Optus integrated data warehouse was not structured to respond to the rapid changes in the telecommunications industry. The data warehouse was designed in 2003 with a focus on revenue assurance when post-paid fixed line and mobile plans were dominant. By 2007, prepaid plans were increasing rapidly, Voice over IP becoming mainstream and data plans and smart devices such as the iPhone were entering the market.

The CIO requested an assessment of the enterprise information needs and preparedness of the Integrated Data Warehouse (IDW) to deliver required information. I surveyed Senior Business Leaders and created a three phase plan to revitalize the IDW to serve current and future business needs. I assembled and led a team that delivered phase one in early 2009. The first phase delivered a consolidated information foundation of service events across business divisions, plans and products. This foundation can produce commercial grade reporting of standard adds, churns and activations and is built around a flexible definition of a telecommunications service that supports analysis to perform fact based design of converged service product bundles. Follow on phases were defined and scoped to integrate emerging converged services with new types of usage, billing, accounts, plans and products.

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Business Strategy: Enhance Microsoft brands and products through proactive customer service and rapid feedback of customer experience into product development. Solution: Streamline customer care and customer sales information systems, remove reporting latency and improve operational performance. Raise operational service levels by leveraging ITIL frameworks. My Role: Senior Consultant, Mentor to BI Center of Excellence Architects. Technology: Microsoft Analysis Server, Microsoft SQL Server, Microsoft System Center, ITIL, Visual Studio, Web Services. Date: July 2006 to February 2007. Project Description: In 2006, the Microsoft Chief Operating Officer (ex Wal-Mart) directed his IT organization to improve operational efficiency in preparation for a large number of Microsoft product releases. The COO knew from his tenure at Wal-Mart that the effective use of information was a critical part of this effort.

As a software engineering company, Microsoft is extremely capable of delivering information systems quickly. However, integration and operational efficiency often lag behind the rapid delivery of ‘user’ developed BI capabilities. In addition to a need to evolve data management capabilities to reconcile multiple versions of information, there was a real need to apply operational discipline to reduce the latency of a business event from anywhere in the world; to make information systems produce actionable insights.

I was engaged by the Microsoft BI Center of Excellence to assess their BI operations and recommend improvements. I leveraged ITIL frameworks to identify opportunities for improvement. I worked with the BI COE Architect to improve hardware infrastructure and integrate around Microsoft System Center.

14

SLA compliance GPR 19% dbGlob 87%. Average end to end processing time 9 Hrs 29 Min.

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Avg. 2 hour 8

PRW Data Mart

Factory Process

GPR Avg. 2hr 40

PRW Cube Build

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Business Strategy: Help large enterprises use information for competitive advantage. Solution: Teradata – leader in large database technology. My Role: Post Sales and Pre Sales Consulting, Benchmarking, Technical Account Management. Work with customers to design, architect and develop information that drive competitive business strategies. Technology: Teradata DBMS and utilities, Microsoft Windows, UNIX, Erwin and other middleware, ETL and BI tools. Dates: Employee: June 1992 to January 1995 and January 1997 to February 1999. Independent Consultant: June 2003 to December 2003 and June 2004 to December 2005. Project Descriptions:

Senior Technical Pre Sales Data Warehouse Consultant:

Developed proposals and presentations that define business benefits of data warehouse applications. Evaluated and recommended tools and applications for data warehouse applications. Designed, developed and executed customer benchmarks.

Principal author of a three volume data warehouse RFP response for the Boeing Commercial Aircraft Company. Response defined a manufacturing data warehouse to provide end-to-end business benefits in the manufacturing process. Response was selected as one of two finalists (w/ IBM).

Lead Consultant on a 1 Terabyte extended TPC/D competitive benchmark. Executed and monitored benchmark on a 32 node massively parallel environment. Concurrent customer query streams had to execute without restart (over 50 hours). Won benchmark against DB2.

Lead Consultant on a 1 gigabyte extended TPC/D competitive benchmark. Executed and monitored benchmark using a beta version of Teradata for NT. Ported benchmark programs (C and scripts) from UNIX to NT. Beat Oracle and was equal finalists with DB2 and SQL Server.

Key contributor to the generation of over 18 million dollars (US) in software/hardware orders for Teradata in 1998.

Teradata Pre Sales Consultant of the month, September 1998. Senior Consultant on a comprehensive design and manufacturing data warehouse project for the Boeing Commercial Aircraft Company:

Worked with Senior Architects and business groups to develop a Manufacturing Data Warehouse Architecture.

Led a project to develop a near real time load of engineering bill of material data from an Oracle based object oriented product management system. Application received data from MQ Series and transformed and loaded it to Teradata relational tables.

Lead Consultant to develop tools to automate the extraction of ERP data from an Oracle based BAAN application and load to a Teradata data warehouse.

Senior Consultant to: System Administrators to resolve system problems, application developers on best practices and architects on data modeling and design issues.

Boeing Special Achievement Award, November 1998. 1998 Teradata Excellence in Consulting Award Technical Lead / Architect on the OPTUS Integrated Data Warehouse Project:

Led a team to build applications to load and transform mobile phone transaction and business data from Oracle and other operational systems to a Teradata data warehouse.

Extended and designed data warehouse logical and physical models and data structures to integrate data from diverse operational systems and business units.

Extended and developed data models and designed transformation process to enable analysis of mobile customer usage, product holdings and billing history across changes in account (pre to postpaid migration), technology type (mobile handset type) and service number.

Defined a Reporting and Business Intelligence Architecture.

Authored solution design documents and led a team in the development of data warehouse and reporting to support rollout of the Optus 3G network.

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Business Strategy: Create new markets for automotive parts information. Reduce cost and improve quality of electronic part catalogue publishing. Solution: A web services based Microcat automobile parts catalogue that uses an integrated SQL Server database in place of specialized data formats distributed via DVD. My Role: Design a relational model of electronic parts catalogue and scope development of the application that transforms automobile manufacturer data into that new model. Work with application Architects and Developers to design web services interfaces to the new database. Technology: SQL Server, Microsoft dotnet web services, C#. Dates: January 2004 to June 2004 Project Description: Infomedia’s first Automotive Electronic Part Catalog system was released in 1990. In December 2003 planning began to write the next generation system and this project was called Microcat LIVE. The standout feature of this tool was its ability to run “off-line” and “on-line” at the choice of the user. The product was successfully released in March 2005. My role was to lead the database development team to commence the redesign and development of a database to support the Service Oriented Architecture required to enable Microcat Live to be on-line from anywhere in the world.

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Business Strategy: Help businesses use information to develop transformation strategies. Solution: Premier Business Intelligence, Data Warehouse, Data Management Consultancy. My Role: Consult with businesses in the USA, Asia and the Middle East to improve their use of information. Technology: Oracle, Teradata, SQL Server, DB2, others. Date: Engagements in 2002, 2004 and 2007. Project Descriptions:

Consult to Emirates Air on best practices and architecture for a Frequent Flyer data mart:

Interviewed business stakeholders to collect business requirements. Interpreted, documented and prioritized business requirements.

Interviewed IT support staff to understand operational system characteristics (Oracle) and reviewed design for movement of data to data mart. Reviewed reporting requirements.

Developed, documented and presented findings and recommendations to Emirates business users and IT support staff, including high value business opportunities, database designs and system optimisations.

Architecture assessment for Checkfree (Fiserv), a major US financial services and electronic commerce company:

Reviewed the design and development approach (MS dotnet SOA platform) for a project to develop a major new version of a commercial software package used by major investment institutions.

Reviewed data models, system and reporting architecture, software design, requirements documentation and program specifications.

Interviewed executive management, business analysts, systems architects and developers.

Developed report and presentation for executive management.

Senior Business and Technical Consultant to Travel Sky Technology Limited in Beijing, China to develop decision support capabilities for the Chinese commercial aviation industry:

Designed and developed a data model and applications to generate travel industry standard (MIDT) data files of airline reservations data.

Designed prototype web applications to analyze passenger segment and true origin-destination by airline, travel agent and hub.

Helped develop a business model and technical architecture for Travel Sky to sell data and applications to Airlines and Travel Agents.

Worked with the best in class Baseline Methodology and Frameworks:

Copyright © 2006, Baseline Consulting. All rights reserved. 48Copyright © 2006, Baseline Consulting. All rights reserved.

Powerful Data Transforming BusinessBaseline solves problems with data

BestPractices

Workshops

AssessmentServices Requirements

& PortfolioManagement

Data Design &Management

System Design& Delivery

OrganizationalEffectiveness

BusinessAnalytics

DataWarehousing

DataManagement

DataIntegration

DataArchitecture

Robert Doss Resume

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Business Strategy: Improve Pricing, Inventory, Marketing and Forward Planning decisions to increase market share and profitability. Solution: Enterprise Data Warehouse (EDW), Forward Bookings Application, Business Intelligence portal. My Role: Database Design, Application Design and Development, System Architecture. Technology: Teradata, Microsoft Analysis Server, ASP.NET, C# VB.net, SQL, MDX. Date: 2002-2003 Project Description:

Gathered, interpreted, documented and prioritized business requirements.

Developed an integrated technical architecture (based on ASP.NET, SQL Server, Microsoft Analysis Server and Teradata) for business intelligence delivery including: data marts, reference tables, dimensional database models, web portal, cube designs, cube build processes, web reports, application metadata and security. Authored technical documentation.

Designed and developed a comprehensive suite of business intelligence reports for: o Airline Forward Bookings analysis o Market Share o Revenue Management o Revenue Forecasting o New Route Development (Origin & Destination) o Expected Value o Channel Sales o Fleet Deployment Analysis.

Provided technical support, design support, business expertise and mentoring to team of consultants and developers to deliver a comprehensive suite of Business Intelligence applications: Enhanced Passenger Information List, Contribution Analysis, Member Inquiry, Service Analysis, Single View of Member, Member Recovery, Member Retention, Purged PNR Display, Ticket Image Display, Estimated Revenue by Booking, Ticket Abuse Protection, Incentive Program Analysis, Ticket Register, Travel Agent Suspect Activity, Promotion Development and Tracking, Meal Service, Pricing Analysis, Holiday Package Analysis, Ticket Issue Analysis, Station Performance, Code Share Analysis and Flight Operations Performance. Integrated these applications into the business delivery architecture.

Worked with Business Analysts to apply architecture and tool-set to solve business issues.

Robert Doss Resume

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Business Strategy: Maximize revenue by forecasting future demand across a wide range of business variables. Solution: Integrated data store of Bookings, Ticketing, Inventory, Departure Control, Scheduling and Frequent Flyer (customer) subject areas. My Role: Consultant, Application Architect, Technical Lead, Lead Developer. Applications designed and built are in production and delivering continuous benefits for over 10 years. Technology: Teradata, Microsoft Analysis Server, C, Visual Basic, HTML, XML, ERWIN, MVS, Teradata Load Utilities. Dates: 1994-1998, 1999-2003

“By analysing who intends to fly and thereby projecting yields, Qantas can decide whether to drop prices on a sparsely filled flight, cancel it, wait for last minute bookers, or add more services where demand is high….

The Dollar savings have indeed been significant, reportedly well into eight figures...

For instance, due to its ability to project future flight activity, the airline was able to predict the Asian economic crisis and react by cutting back flights and shifting aircraft in the area before the Asian market – and regional passenger travel – plummeted.”

Jill Dyché, e-Data Turning Data into Information with Data Warehousing, Addison-Wesley, 2000, p. 110 “‘Developing great business intelligence application is a bit like creative research,’ claims Bob Dos, senior consultant at Spirit Lake Consulting. ‘Great business intelligence applications deliver functionality that alters the business landscape.’ Doss cautions against rote development and hard-and-fast technical specifications, advocating instead ‘lateral thinking, tenacious experimentation, and innovation.’ He insists that creativity during development is key: ‘Give the right people ordinary tools and they might do something special. But give the wrong people any sort of tool and you’ll get no value at all.’”

Jill Dyché, e-Data Turning Data into Information with Data Warehousing, Addison-Wesley, 2000, p. 210

Project Description:

1999-2003 Consultant, Application Architect, Developer:

Work closely with business areas to identify high value business issues. Design and develop applications that use information to help proactively optimize business processes:

Design and develop a high performance yield management reporting and forecasting application using Microsoft SQL Server Analysis Server that facilitates balanced scorecard management via on-line drillable key performance measures.

Create a business intelligence architecture that delivers global to detail OLAP performance and leverages the integration inherent in the Qantas enterprise Data Warehouse. No star schema data marts are required and multiple subject areas (bookings, revenue, schedules, and customer) are integrated. Overall architecture developed was described in a CIO initiated audit by an independent consultant as a ‘virtuoso application of technology’.

Support production roll-out of Revenue Management / Forward Bookings applications based on SQL Server 2000 Analysis Server and Teradata, document architecture.

Consult with business users and management to develop analyses to address pricing, service, schedule, yield and capacity management/expansion business issues resulting from Ansett Airlines collapse and September 11. Analysis helped Qantas respond immediately to Australian government agency inquiries concerning service to regional Australia, passenger security, market competition issues and others.

Robert Doss Resume

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Contribute to Analysis that led to Qantas decisions to shift capacity from international routes to domestic routes and to acquire American Airlines options on Boeing 737s.

Define operational support environment for Analysis Server application (recovery, backup, security, performance management).

Co present business intelligence architecture with Qantas at the 2002 Teradata Partner’s Conference in Las Vegas and at BI conferences in Sydney and New Zealand.

1994-1998 Technical Architect / Lead Developer:

Architect, designer and principal developer of the QANTAS WorldNet application. WorldNet is used by over 800 QANTAS business users worldwide to interrogate the data warehouse to research and analyze route marketing, schedule planning, yield management, revenue accounting and CRM issues.

WorldNet object architecture facilitates rapid enhancement. Business users can use a form designer to develop a new report application in days.

WorldNet is credited with saving QANTAS millions by helping to predict the impact of the 1998 Asian financial crisis. Qantas nominated WorldNet for Australian Design Award. Co-Presented WorldNet with Qantas at the 1996 Teradata Partners Conference.

Led a team to design and develop an interface from TPF airline reservations system to Teradata via a middleware UNIX program that used LU6.2.

Business Strategy: Improve aircraft reliability, safety and the Boeing brand with an integrated information store of component/part events across the entire aircraft lifecycle from concept, design, marketing, assembly, and service. Solution: Airworthiness Reliability, Maintenance and Safety and Safety (ARMS), Quality Assurance Reporting System (QARS), Parts List Inquiry (PLINQ), Graphic On-line Display (GOLD). My Role: Concept creation, Architect, Consultant, Technical Lead. Technology: Teradata, DB2, Microsoft Windows SDK, C, Visual Basic. Date: May 1987 to February 1992 Project Description:

Led the team that created the first Data Warehouse at the Boeing Company. Created system administration, database administration, application support, performance management, security management, problem resolution and operation procedures and infrastructure.

Principal Consultant to strategic application development efforts: o Airworthiness Reliability Maintenance and Safety (ARMS): History of all significant aircraft part

maintenance and in-service events. o Quality Assurance Reporting System (QARS): History of airplane part manufacturing problems. o Graphic On-line Display (GOLD): On-line repository of part drawings for aircraft assembly workers. o Integrated Employee Record System (IERS): Personnel and payroll reporting and analysis system.

Developed some of the first Windows data warehouse applications in the world. Presented and demonstrated these applications at the 1988 Teradata Partners Conference.

Developed a major white paper and prototype application that described a comprehensive aircraft manufacturing data architecture that integrates all major aspects of the business from design through manufacturing and field service.

1989 Boeing Computer Services Employee of the Year.