rolf visser - transactives 2015/presentation march... · rolf visser vice president ... / 2015...
TRANSCRIPT
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GrowthBeyondBorders
RolfVisserVicePresidentGlobalMarketingCoFounder&ChairmanCBEC
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2014 Chinabynumbers
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/2015 KeyinsightsecommerceChina(video)
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/NewPolicyJanuary2015
Thenewpolicy(January2015)offullyownedforeignecommercecompaniesabletooperateintheFTZisamilestoneofopennessandfreedomofChinesegovernmenttowardsinternationaltrade.ThispolicywilltoalargeextendbringtheglobaltradecloserandpavethewayforforeigncompaniestoentertheChinesemarket.
1. Chinesecustomapplyspecialsupervisioninfreetradezonewithshortedandsimplifiedcustommanagementprocedure.
2. TheendtoendcustomsupervisionalsoguaranteedlegitimacyoforderandtraceabilityofproductsthereforeChinesecustomersareabletopurchaseimportedproductsinmorecomfortableandsafeenvironment.
3. OpportunityforwesternmerchantstoexploreChinesemarketbysettingupbondedzone,FTZandapplyingpersonalpostalarticlestaxonimportedgoods.
4. Moreandmorecustomersarelookingforimportedproducts.WithhighqualitywesternecommercecompaniesenteringChinesemarketwillnotonlydriveChinesedomesticconsumingneedbutalsoacceleratethedevelopmentofrelevantindustries,suchasinternationallogisticindustry,domesticlogistic,trainingofskilledtalentswithecommerceknowledgeetc.
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Longtermramification:ThenewpolicymakescrossborderecommercebecomethenewBlueOceanandstrategichighland.Comparedtorelativelyslowtraditionalforeigntrade,crossborderecommerceisinembracementofboomingperiod.Salesofoverseaspurchasingreached$12.3billionUSDin2013withgrowthof58.8%;thenumberexceeded$16billionUSDin2014andisestimatedtoreach$396billionUSDin2015.Thenewpolicywillgraduallyleadincreasingconsumingpowerfromillegaloverseaspurchasingchanneltolegalchannelwithcustomsupervision.
Longtermramification:TheadvantageofChinesecrossborderecommerceindustryisunveilingalongwithdevelopmentofrelevantindustrychain.Howevercrossborderecommerceisgraduallyaffectingconsumerbehaviorandconsumerbehaviorimpactontraditionalretailindustryaccordingly,thereforeitiscriticaltofindtherightpositionespeciallyinconstantlychangingcrossborderecommerceenvironmentandseizeopportunityinthenewblueoceantogainsustainablelongtermprofit.
/NewPolicyJanuary2015
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ToconvinceMerchantstostartsellingonline,orsell/buycrossborder,wehavetolowerthethresholdandtakeawayallthebarriers end2endintheEcommerceEcoSystem!
Governments,EcommerceSolutionProvidersandMerchantsareabletoboostEcommercesignificantlybypayingattentiontotheCustomerJourneyanddissolvetheweakestlinkintheEcommerceValueChain.
Vision
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TraditionalBusinessModelsareonlydrivingitsowncorevaluesandnotpayingattentiontotheweakestlinkintheEcommerceEcoSystem,asaresultlimitedfuturegrowth.
AsEconomieswanttogrowCrossBorderEcommercewehavetoworktogetherandeducatethemarket.Dowewanttogrowglobally,theCrossBorderEcommerceCommunityseemstobetherightplacetoConnect&Grow!
Vision
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InEurope OurValuedPartners
MERCHANTSALLOVERTHEWORLD
CBEC
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/ CollectiveModel
CrossBorderEcommerceCommunityConnectingCrossBorderEcommercePlatforms/BusinessParksaroundtheworldtoassistMerchantstoboostImportandExporttrade.NonProfitAssociationofRegionalPartners(Charitymodele.g.GreenPeace)thatdoresearchandshareifforfree.CBECexiststhroughitsPartnerMarketingCollectiveModel
CBEC
CBEC
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FREEREPORTSTODOWNLOADwww.crossborderecommerce.com
http://www.thepaypers.com/crossborderecommerce/
PartnerstakingpartindetailedreportsCBEC
Facts&Figuresovertheyear2013,Import/Export2013/
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UK(#1)Import/Export
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Germany(#2)Import/Export
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France(#3)Import/Export
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PECOS4SMEsisoneofveryfewcrossborderecommerceprojectsthatwasselectedbytheEuropeanCommissionasrelevantandiscofinancedbytheEuropeanCommission.PECOS4SMEs3
PECOS4SMEs ProjectCofinancedbyEuropeanCommission,DigitalAgenda2020
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MobileApp
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20202300
China EcommerceAgenda2020
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LOGISTICS
LEGISLATIONS
PAYMENTS
RISKMNGMNT
MERCHANTSALLOVERTHEWORLD
LOCALIZATION
RECRUITMENT
CBEC
WearebuildingsamemodelinChina
MERCHANTSALLOVERTHEWORLDWANTENDTOENDPERSPECTIVE BEFOREEXPANDINGABROAD
MEDIA
MARKETPLACE
GOVERNMENT
UNIVERSITIES
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CBEC EPCAinBrussels(Europe); ETA/Transact14inLasVegas(US); MRCinParis(Europe); CNPExpo inOrlando(US); CrossBorderEcommerceImportinShanghai(China); GlobalPaymentSummitinSingapore(Asia); DirectResponseForuminWashington(US); 9th RetailDevelopmentinShanghai(China) Money2020inLasVegas(US); SAISinCapetown(SouthAfrica); CrossBorderEcommerceExportinShanghai(China).
CBECSpeakerAcademyin20142014CBEC
Access to local partners / Brand Awareness/
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/ BusinessModel
AmbitiousVision completionin18months!/>60partners18/60
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SMEs To Ramp Up
Page 17
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Small Business Ramps Up
3.65 million new companies were established in China (2014), 46% up201436546%
10.6k new companies established each day (since March 2014)20143
New companies totaled registered capital of Rmb19.05tr (USD3.11tr), a 99% increase from 2013.19.053.11201399%
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Small Business Ramps Up
Of new companies established, 38.4K were foreign funded3.84
Majority of new companies are in service (tertiary industries)
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Marketing Technology Supply Chain
B2B (Buyers, Sellers) B2C (China Consumer) Traffic Integrated Supply Chain
Integrating Platforms
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TRUST VALUE REACH GOVERNMENT SUPPORT SUSTAINABLE
Selecting The Right Platform
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ChinaImport/Export
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ChinaEcommerce facts2013,availableMay2014
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ChinaEcommerce facts2013,availableMay2014
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ChinaEcommerce facts2013,availableMay2014
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Englishcopy
Official1st ReleaseinCN2014
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WesternPerspectiveUS&Europein2014
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HaveyoueverheardfromQCityinHangzhou?!ThereareNOsuchbarriers whostellingthem?
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TheWestMobileasbiggestGameChanger!
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CreditCardsgoingstrongasCrossBorderGlue!
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CreditCardsgoingstrongasCrossBorderGlue!
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OurValuedPartners
201319%,
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Englishcopy
Official1st ReleaseinCNandEN2014
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WEST CHINA
10%Creators 80%
Curators
Spectators
Alibaba (Marketplaces)versus(InvisiblePartner) Shopify (US/120.000)&Magento (EU/150.000) VSShopify (/120.000)&Magento (/150.000)
CreatorsandCurators MarketplacesandSearch
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OnlinePromotionalHolidaysAlibabareportsrecord$9.3billionSingles'DaysalesNovember2014
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1st FutureGlobalChamberofCommerce