rubb building systems - email marketing
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How Rubb Building Systems uses Email MarketingTRANSCRIPT
Rubb Buildings and Email MarketingRubb Buildings and Email Marketing
Jim ChadbourneVice President, Sales and Marketing
Rubb, Inc.
AgendaAgenda
Brief Intro To Rubb, IncProducts Manufactured in SanfordRubb’s Email MarketingQuestions and AnswersClose
Who Is Rubb?Who Is Rubb?
Rubb, Inc. designs, fabricates and erects rigid frame membrane structures
Founded in 1983 in Sanford, Maine, the company takes great pride in its engineering expertise and in maintaining excellent long term customer relationships
We approach projects in a conservative way with a keen eye on safety, code compliance and proper engineering
We are known in the industry as a true solution provider
We have manufacturing divisions in the US, UK, Norway, Poland, and China
Membrane Structures Are Big:Membrane Structures Are Big:
Membrane Structures Are SmallMembrane Structures Are Small
Membrane Structures Are ShortMembrane Structures Are Short
Membrane Structures Are TallMembrane Structures Are Tall
Membrane Structures Can FloatMembrane Structures Can Float
Membrane Structures Can RollMembrane Structures Can Roll
Membrane Structures Can Even Membrane Structures Can Even FlyFly
Rubb’s Marketing IncludesRubb’s Marketing Includes
Website(s)◦Blog
Email MarketingPress ReleasesSocial media (new)Fabric Engineer
Email Marketing – Sign upEmail Marketing – Sign upMost people sign up on our website
February 2011 EmailFebruary 2011 Email
◦ Quarterly mailings ◦ Since at least 2004◦ Recent projects, news,
upcoming events◦ Using Blue Sky Factory as
email service provider◦ Hall aggregates content,
designs and publishes◦ Social Sharing Features
Facebook sharing
Navigation
Blog Feed
Integrating it allIntegrating it all
Submissions from international combines with Rubb US
Press releaseseNewsletterBlogFacebook
Blog automatically feeds Facebook
Articles from Press Releases, International partners, news
articles etc.
Newsletter
Some enews submitted as individual blog articles
Jim’s ThoughtsJim’s Thoughts
◦I am not a geek…I am a salesman and still rely on face to face meetings and phone calls
◦The internet is great and so is social media…but they all require a lot of time to manage them effectively
◦Selling is still all about relationships…nothing will ever replace this
◦In our business, Internet marketing helps bring customers “through the door”
◦Each year internet sales leads increase◦20% YoY increase in online revenue
Have a Blast!Have a Blast!
Thank You!Thank You!