1

The Problem

2

Finding good roommates is difficult

Opposite lifestyles Incompatible views Scams, fake listings and weird people

Our SolutionA platform for shared apartments and sublets:connect renters with room seekers through their mutual Facebook friends

People from the same social circle havesimilar lifestyles

Mutual friends establish trust, familiarity and security

Facebook login ensures that real people post real ads only once

3

Product Overview

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1 2 3

See tenants from your extended social circle first

Log in with Facebook

Connect through mutual friend

NYC: Market Size

2.1M Young Adults

600k Students 250k

Apartment Shares

Craigslist

230k Sublets1M

Professionals

300k Artists

5

200kApartment

Sublets

Unique listings per year

Competitive Analysis

• Main competitor • 75% redundant listings or scams • no information about roommates

• short term rentals • no scam and spam • 15000 apartments in NYC • 15% fees and 30% taxes

!

6

• long term rentals • no scam and spam • trust trough common friends

Competitive Advantage

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Spam free

List once

Easy to use

Social connections

Trust & Familialrity

Initial Marketing Strategy

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• renters: post listings on Rumr with one click • room seekers: use Rumr to find a room

Targeted Facebook Ads

Email Craigslist Posters

• algorithm to automatically create Facebook ads • personalized for each Rumr listing • targeted to extended social circle of tenant

We’re Raising $250,000

Office Space 10%

$ 40 000

Consulting 10%

25% Marketing & PR

55% Salaries

11

The Team

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Ivo, CEO

George, CTO

Expertise: Software Engineering | Design | System AdministrationWorked as agile software developer for 5 years Developed front and back-end of 3 web-services Taught college level programmingPhD candidate CS (Algorithms) at CUNY

Expertise: Problem Solving | Communication | Planning Lead software developer in team of 4 for 3 years Planned and executed medium sized consulting project in statistics Fulbright Scholar / MSc CS ETH Zürich / PhD candidate CS at CUNY Worked for IBM, SwissRe, Google