russia pasta market

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Demo-Version

Russia: Pasta Market

Analysis and Forecast to 2017

June 2012

Marketing Research

http://www.russianmarketreport.com/

from 32 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Pasta Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian pasta market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian pasta market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 108 pages, 39 Tables, and 52 Figures.




The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

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o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!




Research Design

The purpose of the study is to analyze the state of the Russian pasta market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1.Executive summary

2.Research design

3.Classification of pasta

4.Characteristics of the raw materials’ base

4.1. Floor

5.Technology of production of pasta

6.Characteristics of the Russian pasta market

6.1.Volume and dynamics of the Russian pasta market in 2007 – 2011. Forecast for

2012 - 2017

6.2.Structure of the pasta market: production, exports, imports, consumption

7.Characteristics of the domestic production of pasta in 2005 - 2011

7.1.Volume and dynamics of the production of pasta in 2006 - June 2012

7.2.Structure of production of pasta by Federal Districts of the Russian Federation

7.2.1.Structure of production of pasta without filling by Federal Districts of

the Russian Federation

7.2.2.Structure of production of pasta with filling by Federal Districts of the

Russian Federation

7.3. Production capacities and their level of loading

7.4.Main manufacturers of pasta and their corresponding market shares

7.4.1.OJSC “Makfa”

7.4.2.OJSC “KHP named after Grigorovich”

7.4.3.OJSC “Lipetskhlebmakaronprom”

7.4.4.OJSC “Extra M”

7.4.5.”Mareven food central”

7.5.Investment projects in the industry

8.Characteristics of the prices of pasta

8.1.Dynamics of manufacturers’ prices of pasta

8.2.Dynamics of consumer’s prices of pasta

9.Characteristics of the imports of pasta to the Russian market

9.1.Volume and dynamics of the imports of pasta

9.2.Manufacturing countries, leading suppliers of the imports of pasta to the

territory of the Russian Federation

9.3.Foreign companies, manufacturers of the pasta, imported to the Russian

Federation

9.4.Russian companies, recipients of the imports of pasta

9.5.Structure of the imports of pasta by regions of the Russian Federation

10.Characteristics of the Russian exports of pasta

10.1.Volume and dynamics of the Russian exports of pasta

10.2.Recipient countries of the Russian exports of pasta

10.3.Manufacturing companies, supplying pasta for exports

10.4.Sending regions of the Russian exports of pasta




11.Distribution of pasta to the Russian market

11.1.Sales structure of the market by sales channels

11.2.Sales structure by format of retail trade

11.3.Sales structure by regions

11.4.Sales structure by price segments

11.5.Value chain of forming pasta prices by sales channels

12.Factors, influencing the development of the pasta market

12.1.Level of income of the population

13.Characteristics of the consumption of pasta

13.1.Volume and dynamics of the consumption of pasta in 2007 – 2011. Forecast

for 2012 - 2017

13.2.Volume and structure of the consumption of pasta by Federal Districts of the

Russian Federation

13.3.Balance between production and consumption of pasta

14.Forecast for development of the pasta market in 2012-2017

14.1.Evaluation of the potential volume of supply of pasta in 2012 - 2017

14.2. Evaluation of the development of the pasta market after Russia’s accession to

the WTO

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers




List of Tables

Table 1. Volume and dynamics of the pasta market in 2007-2011 and forecast until 2017, in

thousands of tons

Table 2. Production of pasta in 2006 - June 2012, in thousands of tons

Table 3. Production of pasta without filling by Federal Districts of the Russian Federation in

2011 - June 2012, in tons

Table 4. Production of pasta with filling by Federal Districts of the Russian Federation in

2011 - June 2012, in tons

Table 5. Usage of the average annual production capacity for pasta manufacturing in 2005 -

2011 by regions of the Russian Federation, in %

Table 6. The largest manufacturers of pasta in Russia and their corresponding market

shares

Table 7. Average manufacturers' prices of pasta in the Russian Federation in 2008 - June

2012

Table 8. Average consumers’ prices of pasta in the Russian Federation in 2008 - June 2012

Table 9. Volume of the imports of pasta by manufacturing countries in 2011, in tons

Table 10. Volume of the imports of pasta by manufacturing countries in 2011, in thousands

of USD

Table 11. Volume of the imports of pasta by manufacturing companies in 2011

Table 12. Volume of the imports of pasta by manufacturing companies in 2011, in

thousands of USD

Table 13. Volume of the imports of pasta in the Russian Federation by recipient companies

in 2011, in tons

Table 14. Volume of the imports of pasta in the Russian Federation by recipient companies

in 2011, in thousands of USD

Table 15. Volume of the imports of pasta by recipient regions of the Russian Federation in

2011, in tons

Table 16. Volume of the imports of pasta by recipient regions of the Russian Federation in

2011, in thousands of USD

Table 17. Volume of the Russian exports of pasta by recipient countries in 2011, in tons

Table 18. Volume of the Russian exports of pasta by recipient countries in 2011, in

thousands of USD.

Table 19. Volume of the Russian exports of pasta by manufacturing companies in 2011, in

tons

Table 20. Volume of the Russian exports of pasta by manufacturing companies in 2011, in

thousands of USD.

Table 21. Volume of the Russian exports of pasta by sending regions in 2011, in tons

Table 22. Volume of the Russian exports of pasta by sending regions in 2011, in thousands

of USD

Table 23. Assortment of pasta in the Moscow retail chains

Table 24. Segmentation sales of pasta by price in 2011

Table 25. Value chain formation of pasta products by sales channels

Table 26. The real incomes of the population in 2000 – 2011, in %, to the previous year




Table 27. Dynamics of disposable resources of households (per 100 people), in thousands of

RUR in the Russian Federation in 2000 - 2009

Table 28. Differentiation of incomes in Russia in 2005 - 2011

Table 29. Deviation of income by Federal Districts of the Russian Federation from the

average in 2004-2011

Table 30. Pasta consumption in 2005-2010, in kilograms/100 people

Table 31. Forecast for the balance between supply and demand of pasta in 2009 - 2017, in

thousands of tons

Table 32. Forecast for the development of the pasta market in 2007-2017, in thousands of

tons

Table 33. Revenues (net) from sales of goods and services (net of value added tax, excise

duties and similar charges) for the production of pasta in the Russian Federation, in

thousands of RUR

Table 34. Proceeds (net) from sales of goods and services (net of value added tax, excise

duties and similar charges) for the production of pasta by the size of organizations, in

thousands of RUR

Table 35. Commercial expenses for the production of pasta by organization size, in

thousands of RUR

Table 36. Administrative expenses for the production of pasta by organization size, in

thousands of RUR

Table 37. Costs of goods sold for the production of pasta by organization size, in thousands

of RUR

Table 38. Profit (gross) from the sales of producing pasta by organization size, in thousands

of RUR

Table 39. Average number of employees for the production of pasta by organization size, in

people




List of Figures

Fig. 1. Volume and dynamics of the production of flour in Russia in 2010, in thousands of

tons

Fig. 2. Structure of production of flour by Federal Districts of the Russian Federation in 2010

Fig. 3. Volume of supply on the pasta market in 2007-2010 and forecast for 2011-2017, in

thousands of tons

Fig. 4. Structure and dynamics of the pasta market in 2007-2010 and forecast until 2017, in

thousands of tons

Fig. 5. Structure of the pasta market by origin in 2011

Fig. 6. Production of pasta in 2010 - June 2012, in thousands of tons

Fig. 7. Production of pasta in 2010 - June 2012, in %, to the analogical period of the

previous year

Fig. 8. Production of pasta in 2006-2011, in thousands of tons

Fig. 9. Structure of production of pasta by product in 2011

Fig. 10. Structure of production of pasta without filling by Federal Districts of the Russian

Federation in 2010 - June 2012

Fig. 11. Structure of production of pasta with filling by Federal Districts of the Russian

Federation in 2010 - June 2012

Fig. 12. Commissioning of production capacity for pasta production by Federal Districts of

the Russian Federation in 2009-2011, in thousands of tons

Fig. 13. Average annual power of the production facilities for pasta production by Federal

Districts of the Russian Federation in 2011, in thousands of tons

Fig. 14. Structure of production of pasta by manufacturers in Russia in 2011

Fig. 15. Indexes of the average manufacturers' prices of pasta in the Russian Federation in

January-December 2011

Fig. 16. Indexes of the average manufacturers' prices of pasta in the Russian Federation in

January-June 2012

Fig. 17. Dynamics of the average manufacturers' prices of pasta in the Russian Federation in

January 2010 - June 2012, deviation in %, to the analogical period of the previous year

Fig. 18. Comparison of the average manufacturers' prices of pasta by Federal Districts of

the Russian Federation, in June 2012

Fig. 19. Index of the average consumer prices of pasta in the Russian Federation in

January-June 2012

Fig. 20. Index of the average consumer prices of pasta in the Russian Federation in

January-December 2011

Fig. 21. Dynamics of the average consumer prices of pasta in the Russian Federation in

January 2010 - June 2012, deviation in %, to the analogical period of the previous year

Fig. 22. Dynamics of the imports of pasta in the Russian Federation in 2011, in tons

Fig. 23. Dynamics of the imports of pasta in the Russian Federation in 2011., In thousands

of USD

Fig. 24. Structure of the imports of pasta in the Russian Federation by manufacturing

countries in 2011, in tons





countries in 2011, in thousands of USD


companies in 2011, in tons


companies in 2011, in thousands of USD

Fig. 28. Structure of the imports of pasta in the Russian Federation by recipient companies

in 2011, in tons

Fig. 29. Structure of the imports of pasta in the Russian Federation by recipient companies

in 2011, in thousands of USD

Fig. 30. Structure of the imports of pasta by recipient regions of the Russian Federation in

2011, in tons

Fig. 31. Structure of the imports of pasta by recipient regions of the Russian Federation in

2011, in thousands of USD

Fig. 32. Dynamics of the Russian exports of pasta in 2011, in tons

Fig. 33. Dynamics of the Russian exports of pasta in 2011, in thousands of USD

Fig. 34. Structure of the Russian exports of pasta by recipient countries in 2011, in tons

Fig. 35. Structure of the Russian exports of pasta by recipient countries in 2011, in

thousands of USD

Fig. 36. Structure of the Russian exports of pasta by manufacturing companies in 2011, in

tons

Fig. 37. Structure of the Russian exports of pasta by manufacturing companies in 2011, in

thousands of USD

Fig. 38. Structure of the Russian exports of pasta by sending regions in 2011, in tons

Fig. 39. Structure of the Russian exports of pasta by sending regions in 2011, in thousands

of USD

Fig. 40. Sales structure of pasta products by sales channels in 2011

Fig. 41. Sales structure of pasta by retail format in 2011

Fig. 42. Sales structure of pasta by Federal Districts of the Russian Federation in 2011

Fig. 43. Sales structure of pasta in physical terms in 2011, in tons

Fig. 44. Sales structure of pasta in value terms in 2011, in RUR

Fig. 45. Changes in the level of income of the population in 2000 - 2009

Fig. 46. Distribution of the total income of the population in 2010 by groups

Fig. 47. Average deviation of per capita income by Federal Districts of the Russian

Federation from the average in 2000 - 2011

Fig. 48. Share of the amount of free cash by Federal Districts of the Russian Federation

from the national average

Fig. 49. Dynamics of consumption of pasta in the Russian Federation in 2007-2017, in

thousands of tons

Fig. 50. Consumption of pasta by Federal Districts of the Russian Federation in 2011

Fig. 51. Dynamics of consumption of pasta in 2005-2010, in kilograms/100 people

Fig. 52. Forecast of the balance between supply and demand of pasta in 2009-2017




Executive Summary*

…

The volume of supply on the Russian pasta market in 2012 was almost … tons, which is …%

higher than the the same figure for 2011. It should be noted that the volume of imported

products on the pasta market was …%.

The volume of production of pasta in 2012 was … tons, which is …% higher than the volume

of production in 2011.

The largest share (…%) of all pasta manufactured in the Russian Federation in 2012 belongs

to the … Federal District.

In 2012, the import volume of pasta in Russia amounted to … tons in physical terms and to

… thousand USD in value terms.

In 2012, the volume of the Russian exports of pasta was … tons, which was equal to …

thousand USD in value terms.

…

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

mailto:[email protected]




6. Characteristics of the Russian pasta

market

...

6.1. Volume and dynamics of the Russian pasta market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian pasta market in 2012 was almost … tons, which is …%

higher than the the same figure for 2011. It should be noted that the volume of imported

products on the pasta market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the pasta market in 2008 - 2012 and forecast for

2013 -2017, in thousands of tons (base scenario)




6.2. Structure of the pasta market in Russia: production, exports,

imports, consumption

The volume of imports of pasta in 2012 was about … tons, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 6. Volume and dynamics of the pasta market in 2008 - 2012 and

forecast until 2017, in thousands of tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the pasta market in 2008 - 2012 and forecast

until 2017, in thousands of tons

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports




7. Characteristics of the domestic

production of pasta in Russia in 2007

- 2012

…

7.1 Volume and dynamics of pasta production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Pasta production in 2007 - 2011, in thousands of tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Pasta production in 2011 - 2012, in thousands of tons and in %, to the

previous year




7.4 The main manufacturers of pasta and their corresponding

market shares

The main manufacturers of pasta in Russia in 2011 were Company A, Company B, and

Company C. They produced …, …, and … tons, respectively. They were followed by Company

D (… tons, equal to …% of the total production) and Company E (… tons - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of tons

Manufacturer Region

Production

of pasta, in

tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




8. Characteristics of pasta prices 8.1. Dynamics of manufacturers’ prices of pasta

Manufacturers’ prices of pasta have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to …

RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest value

in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.

Table 20. Average manufacturers’ prices1 of pasta in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).




9. Characteristics of the imports of

pasta to the Russian market 9.1. Volume and dynamics of the Russian imports of pasta

…

The volume of Russian imports of pasta in 2011 was … tons. The largest amount of pasta

was imported in …, when were exported … tons.

Table 22. Dynamics of the imports of pasta in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)





Fig. 18. Dynamics of the imports of pasta in the Russian Federation in January-

December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported

pasta on the territory of the Russian Federation

Country A was the leader in terms of imports of pasta (in physical terms) in 2011, with a

share of …% of the total. The country imported … tons of pasta in 2011. The second place

was taken by Country B, which in 2011 imported … tons of pasta (a share of …%,

respectively). In the third place was Country C with a share of …%.





Fig. 20. Structure of the imports of pasta in the Russian Federation by

manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of pasta in the Russian Federation by

manufacturing countries in 2011, in tons

Country of origin Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


9.3. Foreign companies, manufacturers of the pasta, imported to

the Russian Federation

Company A was the leader in terms of imports of pasta (in physical terms) in 2011, with a

share of …% of the total. The company imported … tons of pasta in 2011. The second place

was taken by Company B, which in 2011 imported … tons of pasta (a share of …%,

respectively). In the third place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS





Fig. 22. Structure of the imports of pasta in the Russian Federation by

manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of pasta in the Russian Federation by

manufacturing companies in 2011, in tons

Manufacturing company Net weight, in tons Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%


25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS




10. Characteristics of the Russian

exports of pasta 10.1. Volume and dynamics of the Russian exports of

pasta

…

The volume of Russian exports of pasta in 2011 was … tons. The largest amount of pasta

was exported in …, when were exported … tons.

Table 31. Dynamics of the exports of pasta in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …






Fig. 27. Dynamics of the exports of pasta in the Russian Federation in January-

December 2011, in tons

10.2. Recipient countries of the Russian exports of pasta

In 2011, the main recipient country of the Russian exports of pasta was Country A. Its

share in physical terms was …%. It was then followed by Country B (…%) and Country C

(…%). To Country D and Country E were exported …% and …%, respectively. The combined

share of the other countries is …%.





Fig. 2. Structure of the Russian exports of pasta by recipient countries in 2011 in

physical terms

Table 33. Volume of the Russian exports of pasta by recipient countries in 2011, in

tons

Recipient country Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


…

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS




13. Characteristics of consumption

of pasta 13.1. Volume and dynamics of consumption of pasta in 2008 -

2012. Forecast for 2013 - 2017

The volume of consumption of pasta in 2012 was … tons, which was …% more, compared to

2011. In 2011 was noted the largest drop in the consumption of pasta in recent years - a

decline of …% to … thousand tons. Another decline in recent years was observed in 2009,

when the growth rate was …%, compared to 2008. At the end of 2012, the consumption of

pasta almost reached the level in 2010, but the growth is not yet possible to reach the pre-

crisis levels of 2007 - 2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of pasta increase in the next few years with rates of …-…% annually. Thus, by

2017, the consumption can reach … million tons. The demand for pasta in the country will

be met, as before, by the Russian manufacturers, who account for over …% of the market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of pasta in the Russian Federation in 2008

– 2012 and forecast until 2017, in thousands of tons




13.2. Structure of consumption of pasta by industries

Currently, the largest shares in the consumption of pasta are taken by Industry A (…%) and

Industry B (…%). Industry C accounts for about … of the market, while Industry D

consumes about …% of the pasta in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of pasta by industries in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others




13.3. Balance between production and consumption of pasta

In the forecasted balance between production and consumption are used estimates of the

consumption of pasta and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

pasta market in Russia in 2008 - 2012 and forecast until 2017, in thousands

of tons

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the pasta market in

Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production




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years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:




Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business Planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Strategic Marketing

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.

Development

Consulting in development - is to develop the best options for use of the area. To do this,

our marketing agency, conducts research real estate market, analyzes the possible

construction, and estimates the market feasibility and economic benefits of investing in real

estate. Marketing agency IndexBox offers a range of professional services for the study of

the real estate market and the development of individual marketing concept of the facility.
