saferoad corporate design guidelines...saferoad corporate design guidelines. as of april 2015. dear...

SafeRoad Corporate Design Guidelines

As of April 2015

Dear SafeRoader,

I am pleased to announce our new SafeRoad Corporate Styleguide.

A common design is one of the most visible steps in showing we are one Group. One visual identity strengthens the SafeRoad brand and drives our competitive advantage. By presenting our excellent products and solutions under one umbrella, we really show that we are a strong and important player in the road safety business.

It is now up to each one of us to add value to the SafeRoad brand. Following the new guidelines is one way to contribute to this. Seek advice before you start your implementation of the new design and ask for approval before you send anything to print. Doing things twice are expensive and inefficient; therefore, you must make sure that you understand and follow the new Styleguide.

Michael Hermansson,CEO

ContentsLogo ____________________________________________________________________________ 4-11Typography_______________________________________________________________________ 12Colours __________________________________________________________________________ 13Graphical elements ________________________________________________________________ 14-16Business cards ___________________________________________________________________ 17Letterheads ______________________________________________________________________ 18Envelopes ________________________________________________________________________ 19E-mail signature ___________________________________________________________________ 20PowerPoint presentation ___________________________________________________________ 21Advertisements ___________________________________________________________________ 22-23Marketing Material / Product Information ______________________________________________ 24-26Vehicles Design ___________________________________________________________________ 27-30Interior office sign _________________________________________________________________ 31Building signage __________________________________________________________________ 32Giveaways and merchandising article examples ________________________________________ 33Work clothes _____________________________________________________________________ 34Booth design _____________________________________________________________________ 35-37Contact __________________________________________________________________________ 38

© SafeRoad

Logo

The logo drawn to specific standards and must not be recreated or modified in any case!

The corporate logo should be reproduced from the master digital artwork, which is available from SafeRoad‘s intranet.

4,00 mm

Minimum sizenot smaller than 4,00 mmfor merchandising articles

Use of Registered Trademark If the logo is smaller than 5.00 mm you can delete the ® (registered trade mark).

4

© SafeRoad

Logo with Payoff

Our brand name and our brand promise should be the last words that we leave with our client/customer. Everything that we do and communicate should land in ”Saferoad, have a safe journey”.

The payoff is placed under the logo in a clearly defined position and should never be moved under any circumstances.

You can download the logo with the attached payoff from the intranet. You must not create you own version.

5

4,00 mmHave a safe journey 7,92 Pt

29,03 mm

Minimum sizenot smaller than 4,00 mmfor merchandising articles

Have a safe journey

© SafeRoad 6

Have a safe journey

Logo with Payoff Must be used Can be used Not allowed

Work wear xCars xEnvelopes x Business cards*) x Letterheads xPPT, Brochures, product sheets xAdvertising material xExterior signage xInterior signage xMerchandising material x Interior decorations (walls, doors or similar) xWebsites x

“Can be used” = decide the use of payoff depending on key messages, target groups, type of material. As we do not have a common platform for websites, it depends on how much space the various webtemplates have for logos. If your template allows logo+ payoff you should use it.

*) Business cards do not use the logo+payoff. Please see the templates for Business Cards for correct use.

7© SafeRoad© SafeRoad

Digital logo formats

Both logo versions are available in these four formats

· EPS/AI - Preferred file format for high resolution printing· TIFF - Next-best file format for high resolution printing· JPEG - For online viewing, including websites and e-communications · PNG - For PowerPoint and other Microsoft Office applications

Other formats may be available depending on intended end use.

7

Logo distances

General distance

There must be a clear space area around the logotype, of a minimum distance equal to the height of the capital “S” as shown on this page. This rule also applies to the logo with the attached payoff.

Please note:It is not allowed to extend the logo with the legal company additive or country at any time.

Distance from the edgeThe logo should never be placed closer to the the edge than a minimum distance equal to the height of the capital “S” as shown in the bottom of this page.

Have a safe journey

© SafeRoad

Logo placement

Top right/left placement or bottom right placement

For cover pages of brochures, catalogues etc. the logo should always be placed in the top right corner.Top left and bottom right placement are alternative positions to be used in product sheets, inside catalogues, business cards etc.

© SafeRoad

10© SafeRoad

Approved logo versions

The logo should preferrably be reproduced in grey or white. Black logo /black background should only be used where it is proven necessary, e.g: papers with no colour print and giveaways.

Logos can be downloaded from the intranet.

Preferred logo versions

11© SafeRoad

RRS

Not approved logo versions

12© SafeRoad© SafeRoad

Helvetica Neue LT Com 65 Medium / 45 Light / 24 Pt

45 Light / 16 Pt

65 Medium / 45 Light / 11 Pt


65 MEDIUM / 7PT / UPPERCASE / CHARACTER SPACING 50


· Kerning optical

· Character spacing 0

· Line spacing = font size

min + 2 pt, max + 5 pt

· Paragraph left-justified

· no hyphenation

Font for brochures, catalogs and flyers

ARIAL / 11 Pt

Font for letters, e-mails,

power points

Typography

Headline 1 Headline 1.2

Subheadline 2

Text Medium / Text Light -Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Text Medium / Text Light - Lorem ipsum dolor sit amet,

consetetur sadipscing elitr, sed diam nonumy eirmod tempor

invidunt ut labore et dolore magna aliquyam erat, sed diam

voluptua.

HEADLINE 3

Text Medium / Text Light - Lorem ipsum dolor sit amet, consetetur sadipscing

elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna

aliquyam erat, sed diam voluptua.

Colours

Pantone yellow C

CMYK 2 · 9 · 100 · 0

RGB 253 · 221 · 0

Pantone 7460 C

CMYK 100 · 23 · 12 · 3

RGB 0 · 133 · 187

SECONDARY COLOURS

SAFEROAD BLUE

SAFEROAD DARK GREY

PRIMARY COLOURS

Pantone 1505 C

CMYK 0 · 68 · 100 · 0

RGB 237 · 107 · 6

Pantone 368 C

CMYK 60 · 0 · 100 · 0

RGB 118 · 184 · 42

SAFEROAD LIGHT GREY

SAFEROAD YELLOW

SAFEROAD ORANGE

SAFEROAD GREEN

Pantone 485 C

CMYK 0 · 95 · 95 · 0

RGB 229 · 35 · 27

Pantone cool gray 11 C

CMYK 62 · 51 · 46 · 40

RGB 85 · 87 · 90

Pantone 428 C

CMYK 27 · 18 · 18 · 2

RGB 195 · 198 · 201

SAFEROAD RED

HEX #55565a

RAL 7015

HEX #e4231b

RAL 3028

HEX #c2c5c9

RAL 7047

HEX #0084bb

RAL 5012

HEX #f fdd00

RAL 1016

HEX #ec6a05

RAL 2011

HEX #76b72a

RAL 6018

Primary colours are part of our main identity and must be used on administration templates, ads and brochure covers.

Secondary colour should be used as support colours, where a wider colour range is needed, e.g inside brochures/catalogues and in power points.

Saferoad Blue works well with red and grey and it should to a greater extent be used together with the primary colours. For example in screendesign and power points.

Please note: RAL colours must be double-checked before use.

© SafeRoad 14

Have a safe journey

Graphical elements

Arrow and Footer

1414

Graphical elements are the small details that really build and strengthen a branding system. They act as a cross-lingual recognition feature and can be used in combination with corporate colours e.g. to structure (product-)information.

SafeRoad‘s graphical profile consists of these two main elements, which we call arrow and footer. These elements are the foundation of the corporate design and give SafeRoad its unique identity.

© SafeRoad 15

Have a safe journey

Arrow

The arrow can be resized to fit different material, however, it must always keep its proportions.

Areas of use

· Front pages for brochures, leaflets and powerpoints· Headlines in product sheets, documents or ads.· Car design· Interior signage· Booth design· Roll-ups

Do not use it on

· Building signage· Workwear· Giveaways

On cover pages and administrational templates, the arrow should only be used in red (See page 23).For car design, inside catalogues and product sheets exceptions can be done.

© SafeRoad 16

Have a safe journey

Footer

Areas of use

· In bottom of brochures, catalogues, powerpoints· Ads· Interior signage· Booth design· Roll-ups

Please note: The footer should mainly be used in the bottom of printed material. For booth and roll-up design it can be used more freely.

16

Do not use it on

· Front pages of catalogues, brochures, leaflets· Car design· Building signage· Workwear· Merchandising articles

The footer can be resized according to the size of the page, however, it must always keep its proportions.

© SafeRoad 17

Have a safe journey

Business cards

Have a safe journey

saferoad.comSaferoad RRS GmbH Bongard-und-Lind-Straße 1 · 56414 Weroth · GERMANY

FirstName Last NameTitel/Positon

T + 49 6435 90 80 115 M + 49 151 25 53 60 72 [email protected]

6 PtHelvetica Neue LT Com 65 Medium7 / 45 Light

9 Pt Helvetica Neue LT Com65 Medium

7 PtHelvetica Neue LT Com 45 Light 9 Pt

Helvetica Neue LT Com65 Medium

Recommended paper:300 g/m2 matt writable and stampableStandard sizes: 85 x 55 and 90 x 50 mm

Standard InDesign templates are available on SafeRoad‘s intranet. If special adjustements due to national standards are required, please contact marketing for new templates.

© SafeRoad 18

Have a safe journey

Saferoad RRS GmbH · Landshuter Straße 1 · 10779 Berlin

Saferoad RRS GmbH · Sales International Landshuter Straße 1 · 10779 Berlin · GERMANY · T + 49 30 21 24 91 11

F + 49 30 21 24 91 50 · [email protected] · Management Peter Lind, Wolfgang Finkel, Manuel Garaboa, Dirk Schönauer

Headquarters Bongard-und-Lind-Straße 1 · 56414 Weroth · Amtsgericht Montabaur · CR 22 74 9 · VAT Reg. DE 278 486 876

Tax ID 30/650/1703/8 · Nordea Bank Frankfurt · IBAN DE 0751 4303 0065 3055 0001 · BIC NDEA DE FF XXX

Saferoad RRS GmbH · Landshuter Straße 1 · 10779 Berlin

saferoad.com

Letterheads

The letterhead templates is a guidance to how it should look. The address field can be adapted to national requirements/standards.

Placement of logo and URL must not be changed. URL must be changed according to local URLs.

You can download templates for letterheads on SafeRoad‘s intranet.

Basic Font: ARIAL / Regular / Bold / 11 Pt

© SafeRoad 19

Have a safe journey

Saferoad AS Pb 34, N-6151 Ørsta. saferoad.com

Saferoad AS Pb 34, N-6151 Ørsta. saferoad.com

saferoad.comSaferoad AS Pb 34, N-6151 Ørsta.

Envelopes

Bottom of envelopes can be changed according to national requirements. Never change the placement of the logo.

Envelopes can also be produced in different formats and with /without window.

© SafeRoad 20

Have a safe journey

E-mail signature

Mit freundlichen Grüßen/Best regards

FirstName LastNameTitel/Position

Legal Company Name Street Nr 1ZIP CityCOUNTRY

T +49 (0) 30 21 24 91 11F +49 (0) 30 21 24 91 [email protected]

> saferoad.com

Font: ARIAL / Regular / Bold / 11 Pt

Embed the logo in the signature.

Please download template on the intranet and see instructions on how to add it to your e-mail signature.

According to national standards there might be changes or content to be added. Additional text should be placed under the standard signature.

© SafeRoad 21

Have a safe journey

PowerPoint presentation

© SafeRoad 22

Have a safe journey

© SafeRoad

Advertisements

Design and size of ads depend on key message, target groups and type of media. On the following

pages you will see examples of ad design. These can be used as guidance.

Use the graphical elements if applicable. Always use the logo with the payoff.

saferoad.com

Have a safe journey

Ga. Ra doloreperum is ute dis qui assum sum velibus.

saferoad.com

Have a safe journey


saferoad.com

Have a safe journey


Have a safe journey

MEET US AT BOOTH 1.102

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In a orci cursus, finibus justo et, rhoncus elit. Nullam convallis eros non diam posuere laoreet. Nunc fringilla pretium

Company Name • Street name • zip City • mail/telephone

© SafeRoad 23

Have a safe journey

© SafeRoad

Advertisements

saferoad.com

Have a safe journey

Citis ut est, quia doluptas consequid quam venditio ium receprae omnihilicia con nonsenim accuptae. Catia dicium alique et ut et, excest, tem repedip sandandias et aut offictatas pel

Lighting columns Traffic management Noise protection Street furniture

Road restraint systems

saferoad.com

Have a safe journey


Lighting columns

Traffic management

Noise protection Street furnitureRoad restraint systems

saferoad.com

Have a safe journey


Lighting columns Traffic management Noise protection

Street furniture

Road restraint systems

CIT

Y

HÅLLBAR DESIGN

Smekab producerar och marknadsför produkter för avspärrning, cykel miljö och möblering i offentlig miljö. Vi drivs av att skapa säkra, funktionella och bekväma miljöer där människor färdas och vistas. Våra produkter står att finna överallt och de är gjorda för att tåla daglig användning. Därför ställer vi höga krav på hållbarhet, funktion och estetik.

Smekab Cyklism - Safe & Simple

Löv Cykelställ

Public Bike Repair Stand

saferoadsmekab.se

Have a safe journey

© SafeRoad 24

Have a safe journey

Examples of frontpages

Lighting ColumnsStreet lighting, Decorative columns, Passive safe lighting columns, High masts

vagbelysning.com

Street furniture Safe, functional, comfortable and well-designed systems

smekab.se

24

Marketing Material / Product Information Cover pages

Lighting columnsDecorative columns, passive safe lighting columns, street lighting and high masts

Have a safe journey

Road MarkingFull- service partner in road marking

Have a safe journey

SignageGantries, traffic signs, variable message signs, signposts and masts

Street and park furnitureSafe, functional, comfortable and well-designed systems

Have a safe journey

Road restraint systemsGuardrails, crash cushions, bridge parapets, mobile barriers and pedestrian guardrails

© SafeRoad 25

Have a safe journeyMarketing Material / Product Information Inside product catalogues - examplesExample of pages in a sign catalogue

© SafeRoad 26

Have a safe journey

Barriera di sicurezza » Attenuatori d’urto e terminali

DATI TECNICI

5

© S

afer

oad

RR

S G

mb

H

Crashguard V2700

Velocità massima di impatto (km/h) 110

Larghezza del sistema (m) 1.10 / 2.70

Altezza del sistema (m) 0.76

Lunghezza del sistema (m) 6.50

Struttura del sistema struttura a V

D2 · Z3 · B

CA. 6,50 m

CA. 2

,70

m

0,76

m

Crashguard V 2700

CA. 1

,10

m

DATI TECNICI

© S

afer

oad

RR

S G

mb

HASI 1.10

Larghezza del sistema (m) 0.24

Altezza del sistema (m) 0.65

Lunghezza del sistema (m) 8.50

P4 · x1/y1 · Z1 · B

SafeEnd®

© SafeRoad 27

Have a safe journey

saferoad.com

saferoad.com

saferoad.com

Vehicles Design

SafeRoad has many types of vehicles, in many colours. We cannot define an exact placement or rule, as it always depends on the type of vehicle.

However, the logo, payoff and arrow must always be part of the vehicle design.

On the next pages you will find examples of how car design can be solved. Please contact SafeRoad Marketing Group when you need to do a redesign. They will guide you to the best alternative.

© SafeRoad 31

Have a safe journey

Interior office sign

First Lastname Title

The office sign can be resized according to the size of the sign holders.Indesign template is available via SafeRoad‘s intranet.

© SafeRoad 32

Have a safe journey

Building signage

No graphical elements should be used on building signage.

Use only the logo in white, grey or black depending on the colour of the building.

Size must also be adjusted according to the building.

Building signage

© SafeRoad 34

Have a safe journey

Work clothes

34

To ensure visibility of the logo on work clothes, always place the logo on

· the back· on the left chest· left arm.

On helmets it should be place in the front.

© SafeRoad 35

Have a safe journey

Have a safe journey

saferoad.com

Booth design

For booth design you can use the graphical elements and colours more freely, as the size of the booth and target groups vary.

If you need advise please contact SafeRoad Marketing Group

© SafeRoad 37

Have a safe journeyRoll-up Design exampels

Road Marking TapesYol boyama çizgi bantlarıДорожная разметка ленты

saferoad.com

Stationary GuardrailsOtokorkuluklarЗафиксированное защитное ограждение

saferoad.com

Have a safe journey

© SafeRoad 38

Have a safe journey

Contact Responsible persons

All design and print material must be approved by responsible persons:

SafeRoad AS

SafeRoad Production &

Sourcing

SafeRoad Nordics

SafeRoad Norway

Berit-Cathrin Høyvik

Communication Consultant

Saferoad AS

M +47 98 89 21 61

[email protected]

SafeRoad Nordics Jeppe Svendsen

Marketing manager

Daluiso A/S

T +45 6317 2207

[email protected]

SafeRoad Europe Alexandra Decker

Head of Corporate

Communications

Saferoad RRS GmbH

M +49 170 333 55 74

[email protected]

Marlen Mertens

Graphic designer

Saferoad RRS GmbH

T +49 30 21 24 91 801

[email protected]

saferoad corporate design guidelines...saferoad corporate design guidelines. as of april 2015. dear...

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