sajn october 2014

south african jewellery news

Innovative tools and equipment

on display at Jewellex Africa

The industry's only trade journal

Oc

tOb

er 2

014

nixon.com

Nixon and the S Keren Watch Group join forces

4 SA JEWELLERY NEWS – OctObER 2014

c ntents

22. Brand ManageMent• BallWatchConowinSA

• NixonandtheSKerenWatchGroup joinforces

• Brandhonoursmotorsport

• Oneofakind

• BleubecomesBlanc

• Seikospreadsitswings

16. PrOdUCtS, tOOLS & teCHnOLOgIeSThisyear’sJewellexAfricasawanumberofinnovativetoolsandequipmentondisplay

19. JeWeLLerY deSIgnAllforagoodcause

21. SCene arOUndLuxcoImporterslaunchedBallWatchCompanytimepiecesinSAatachicgatheringinJohannesburgon18August

14. Brand HIStOrYMontegrappa:mightierthanthesword

The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2014. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

Official Journal of the Diamond and Jewellery Federation of South Africa. Website: www.jewellery.org.za

Banking Details: Isikhova Publishing & Communications CC Bank: Standard Bank, Sandton, South Africa Branch Code: 01-92-05 Current Account Number: 4209 6822 9

Foundedin1998inCalifornia,USA,Nixonisthepremiumwatchandaccessoriesbrand

fortheyouthlifestylemarket.Focusedonmakingthelittlestuffbetter,it’sdeveloped

into a global success. For more information, contact the S Keren Watch Group on

tel:(021)418-0045.

On the cover

Editor: Adri Viviers

Tel: +27 (0)11 883-4627 Cell: 084-261-1805

E-mail: [email protected]

Watch Editor: Alice Weil

Tel: +27 (0)11 880-1680 Cell: 083-266-9182


Advertising Sales: Tanja Jordaan

Cell: 083-268-6153


Advertising Sales Representative (India):

Bhupal Potdar

Cell: 91-982-115-1035

Email: [email protected]

Advertising Sales Representative (Hong Kong):

Maud Errera


Senior Designer: Joanne Brook

Designer: Chantelle Johnston

Copy Editor: Anne Phillips

Subscriptions & Accounts: Thuli Majola

Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677


Distribution: Ruth Dlamini and

Direct Marketing Solution

SA Jewellery News is published by:

Isikhova Publishing & Communications CC,

PO Box 651793, Benmore, 2010,

Johannesburg, South Africa.

27 Panners Lane, Riverclub, Sandton, South Africa.

Website: www.isikhova.co.za

Chief Executive Officer: Andrew Meyer


Chief Financial Officer: Imraan Mahomed


Printing: Colors

7. neWS• ChrisvanRensburgappointed newJCSAChairman

• Petrarecovers232ctdiamond atCullinan

• Jacob&Co’sannualtimepiece andjewelleryexhibitionhosted inMonteCarlo

• TheHKTDCWatch&ClockFair attractsover19000buyers

• DDCtohostthirdeditionofIsrael DiamondWeekinNewYork

• Appledébutsthepersonaldevice AppleWatch

• WorldDiamond&Jewellery Forumtobeestablished

28. LIttLe geMSThecolourpurple

NEWS

TheConsumerGoodsCouncilofSA(CGCSA)has announced that the Minister of Trade& Industry, Rob Davies, will be a keynotespeaker at the CGCSA Summit scheduledfor28and29OctoberatVodaworldinMid-rand,Johannesburg.

Theministerwillbespeakingontheroleofbusiness andgovernment in implementing theNationalDevelopmentPlanandtheroleoftheCGCSAoverthenext20years.

“We’repleased to invitepastandnewdel-egatestothisyear’sinstalment,”saysGwarega

Manghoze, CEO of the CGCSA. “The summitadvisory panel, consisting of top executivesfrom a number of major South African con-sumer goods industry businesses, aims togivedelegatesarichandrelevantagenda,reflectingthetrueexpectationsofretailers,suppliersandthird-party serviceproviders.Over35 speakershavebeenconfirmedforthesummit,whichwillfocus on unlocking stakeholder potential andfindingpracticalsolutionsforvariouschallenges.

“A concerted effort has been made tohaveamixof international and local speak-

ers,withamaximumof45minutesperses-sion,”addsManghoze.

TheIsraelDiamondExchange(IDE)andtheDia-mondDealers’ClubofNewYork(DDC)willholdthethirdeditionoftheIsraelDiamondWeekinNewYorkfrom10-13Novemberonthetradingfloor of theDDCat 580 FifthAvenue inmid-town Manhattan. The annual event is a jointinitiativeoftheDCCandIDEandaimstoboostthetradebetweenthetwobourses’members,torenewbusinessbetween localsuppliersandtheir clients and to lower the threshold fordi-amond-buyingjewellerymanufacturersandre-tailerswhowishtogainaccesstotheclub.

“TheNewYorkdiamondbusinesscommu-nityandtheIsraeldiamondindustryareinterde-pendent,”saysIDEPresidentShmuelSchnitzer.“Israelisakeysupplierofhigher-qualitygoodstotheAmericanmarket,whileNewYork–andparticularly the theDDC– is thegateway fordiamondsuppliescomingfromIsrael.Formanyofourmembers,theDDC,locatedintheheartof Manhattan’s gem and jewellery district, islikeasecondhome.”

DDC President Reuven Kaufman concurs.“Undoubtedly, the synergy between Israel’s

andNewYork’sdiamondtradeisunique.How-

ever,itneverceasestoamazemethatinspite

ofthecloserelationshipbetweenourcentres,

when we hold these events, many people

meetoneanotherforthefirsttime,”hesays.

Kaufmanaddsthattheformatofthediamond

weeksinNewYorkandIsraelthereforeproved

tobeverysuccessful.

Approximately100Israelidiamondfirmswill

beabletoparticipateintheevent.“Weexpect

we’llbedonequitequicklyonce the registra-

tionstarts,”saysMotiFluk,Headoftheevent’s

OrganisingCommittee.

ddC tO HOSt tHIrd edItIOn Of ISraeL dIaMOnd Week

MInISter tO addreSS tHe COnSUMer gOOdS COUnCIL SUMMIt 2014

SA JEWELLERY NEWS – OctObER 2014

dÉBUt Of tHe aPPLe WatCHApple has unveiled the Apple Watch, a per-

sonaldevicewhich featuresnewtechnologies

and what the company describes as a “pio-

neering user interface that honours the rich

traditionofprecisionwatchmaking”.Thewatch

usesaspeciallydesignedandengineered“digi-

talcrown”thatprovidesan innovativewayto

scroll, zoomand navigate. It also enables the

usertosendandreceivemessages,answercalls

toaniPhoneand–using“digitaltouch”–send

somethingaspersonalastheirheartbeat.Ap-

pleWatchhasalso introducedcomprehensive

healthandfitnessapps.

“Apple introduced the world to several

category-definingproducts:theMac,theiPod,

the iPhoneandthe iPad,”saysTimCook, the

organisation’s CEO. “Now, once again, it’s

poisedtocaptivatetheworldwitharevolution-

aryproduct thatcanenrichpeople’s lives. It’s

themostpersonalproductwe’veevermade.”

Jony Ive, Apple’s Senior Vice-president of

Design, says the Apple Watch incorporates

an entirely new user interface and blurs the

boundarybetweenphysicalobjectsandtouch.

“We’vecreatedanentirerangeofproductsthat

enableunparalleledpersonalisation,”henotes.

The digital crown on the watch also serves

asthehomebuttonandaconvenientwaytoac-

cessSiri.TheRetinadisplayonthedevicefeatures

“force touch”, a technology which senses the

differencebetweenatapandapress,providing

anewwaytoquicklyandeasilyaccesscontrols

within apps. The Apple Watch also introduces

the“tapticengine”andabuilt-inspeakerwhich,

together, discreetly enable an entirely new vo-

cabulary of alerts and notifications that can be

bothheardand felt.Applecustom-designed its

ownS1SysteminPackagetominiaturiseanentire

computerarchitectureontoasinglechip. Inad-

dition, thewatchfeaturesWi-Fi802,11b/gand

Bluetooth4.0topairseamlesslywithaniPhone.

Apple Watch comes in three distinct

collections — Apple Watch, Apple Watch

Sport andAppleWatch Edition—available in

38mmor42mm.Enclosuresarecraftedfrom

customalloysofpolishedorspaceblackstainless

steel, space gray or silver anodised aluminium

and 18ct rose or yellow gold. Apple has also

created an entire range of watch straps: the

high-performance elastomer Sport Band, the

Milanese Loop in a flexible magnetic stainless

steel mesh, the Leather Loop in soft, quilted

leather which conceals magnets for quick

fastening and adjustment, the leatherModern

Buckle,whichcloseswithasolidmetalclasp,the

leatherClassicBuckleandthestainlesssteelLink

Bracelet.ThechargingsystemcombinesApple’s

MagSafetechnologywithinductivechargingfor

aquickconnectionthatsnapsintoplace.

Apple Watch comes with 11 watch faces,

rangingfromthetraditionalanaloguetothedy-

namic timelapseface, theastronomyfacewith

itsinteractive,real-time3Dmodeloftheearth,

sun,moonandplanetsandthesolarface,acon-

temporary sundial. Smart replies and dictation

allowthewearertorespondquicklytomessages

andwithhandoff,theycanstartamessageon

anAppleWatchandtransitiontoaniPhone.The

device shows current location, stock tickers, a

calendarandanappdesignedtoprovidemetrics

for adedicatedworkout session.AppleWatch

usestheaccelerometer,abuilt-inheartratesen-

sor,GPSandWi-Fifromthewearer’siPhone.

Thedevicewillbeavailableinearly2015and

will be compatiblewith iPhone 5, iPhone 5c,

iPhone5s, iPhone6or iPhone6Plus running

thelatestversionofiOS8.–Rapaport

ChrisvanRensburg

from StudioCwas

recently appointed

as the new Chair-

man of the Jewel-

lery Council of SA

for the next three

years. In addition, Duncan Crosson, CEO of

NWJ,wasappointedVice-chairman.

Inviewofhisappointment,VanRensburg

has relinquished his position as Chairman

of the JewelleryManufacturers’ Association

of SA (JMASA). Colin Campbell from the

Ekurhuleni Jewellery Project was appointed

newChairmanoftheJMASAfortheensuing

year,whileEvertvanEngelenhovenfromUm-

jindi Jewellery in Barberton was appointed

Vice-chairman.

CHrIS van renSBUrg aPPOInted neW JCSa CHaIrMan

NEWS

The33rdHongKongWatch&ClockFair, the

world’s largest timepiece event, ended on 7

Septemberwithmorethan19000buyers,up

2%overthepreviousyear.Buyersfromanum-

berofkeyandemergingmarketsrecordedsig-

nificantgrowth,includingtheUK(23%),France

(14%), Germany (7%), the Chinese mainland

(8%), India (37%), Korea (30%) and Thailand

(28%).Thefair,stagedattheHongKongCon-

vention & Exhibition Centre, is organised by

the Hong Kong Trade Development Council

(HKTDC), theHongKongWatchManufactur-

ers’ Association and the Federation of Hong

KongWatchTrades&Industries.

“The Hong KongWatch & Clock Fair is

thelargestshowofitskindintheworldand

attractsbuyers fromaround theglobeyear

after year,” says HKTDC Deputy Executive

DirectorBenjaminChau.“Developingorigi-

nal designs and promoting brands are still

the way to go and Hong Kong’s excellent

watch and clock products are well placed

tocapturetheopportunities.Thehighlyac-

claimedSalondeTEreturnedafteritsdébut

last year and once again showcased a fine

selectionofexquisitewatchesthatattracted

buyersattention.”

ThefirstTexas-IsraelDiamondShow,whichtook

placeon29and30SeptemberinSanAntonio,

wasanexcitingeventforbothsides.Theshow,

sponsored by the Texas Jewelers’ Association

(TJA)andtheIsraelDiamondInstitute(IDI),was

an unprecedented opportunity for Israeli dia-

mondexportersandTexasjewellerstomeetface

tofaceanddobusiness.

Theshowwasheld inconjunctionwiththe

TJA2014Conventionandwasthefirsttimethat

jewellers in Texas and the surrounding states

wereoffereddiamondsdirectlyfromthesource.

The event showcased 28 leading diamond

companies from Israel,offeringstones inevery

size,shape,colourandpricepointinbothloose

diamonds and luxury jewellery. The showwas

timed to enable local jewellers to stock upon

diamondsbeforetheholidayseason.

Theevent alsooffered ampleopportunities

for after-hours and informal networking be-

tween vendors and buyers. The IDI-sponsored

galadinneron28Septemberwasahighlightof

theTJAConvention,andwasfollowedbyafes-

tiveTexas-Israelbarbecue,featuringthebestof

TexanandIsraelicuisine.

“TheUSAisourlargestmarketandwewere

happytoseethatdiamondjewellerysalesareon

the rise.We chose to hold the first IsraelDia-

mondShowtherebecausewebelieveinthevi-

talityoftheTexanmarket,”saysNissimPalomo,

IDIChiefMarketingOfficer.“Wehadtolimitthe

numberofcompaniesduetoalackofspace,but

manymoreshowedinterest.”

TJA New Member Manager Rex Solomon

says:“Wewerethrilledbytheresponsewere-

ceivedfromjewellersinTexas.I’mespeciallyde-

lightedwith thenumberofnewTJAmembers

who’vejoinedourassociationandwhoattend-

edtheIDITrunkShow.Thiseventdrewinterest

fromalargenumberofTexanretailerswhorec-

ognisedtheadvantageofhavingsomanydia-

mondvendorsinoneplace.”

HOng kOng WatCH & CLOCk faIr

fIrSt texaS-ISraeL dIaMOnd SHOW

AnewinternationalthinktankcalledtheWorld

Diamond & Jewellery Forum (WDJF) is being

established, aimed at providing the diamond

and jewellery sectors with the broadest

possibleviewofthechallengesfacingthemso

thattheycanidentifyalternativestrategiesfor

dealingwiththeseissues.Itwilloperateunder

the auspices of Fiera di Vicenza, the leading

Italianbusinessplatform,tradeshoworganiser

andserviceprovider.

The announcement was made by Matteo

Marzotto,PresidentofFieradiVicenza,during

apressreceptioninVenicebeforethestartof

theVicenzaOroFalltradeshowlastmonth.

He also introduced the leadership of the

newforum:EliIzhakoff,HonoraryLife

President of the World Diamond

Council, the World Federation of

Diamond Bourses and CIBJO, the

World Jewellery Confederation,

will be the new body’s Chairman;

GaetanoCavalieri, President of CIBJO,

willbeitsPresidentandCorradoFacco,MDof

FieradiVicenza,willbeitsMD.

“We envisage an organisation that will

serve our industry much as theWorld Eco-

nomicForumdoesatDavos,Switzerland,for

the larger financial community,” says Mar-

zotto. “While the WDJF will engage

withandencouragetheparticipation

of the leadership of the industry, it

will remain independent of poli-

tics. It isn’tmeant to supplant any

existing organisations; merely to

serve the interests of all those bod-

ies. Representatives of the other industry

organisationswillbeinvitedtoparticipatein

theWDJF’s deliberations and to tap into its

knowledgebase.”

The WDJF will fill a void in the greater

diamond and jewellery industry, says

Izhakoff.“Thecompleteabsence

of any all-industry analysis

and planning mechanism has

resulted in situations in which

we’ve often been forced to

reactafter thefact topotentially

dangerous threats, which we

hadn’tproperlyanticipated.Thisincludesthe

conflict diamond crises in 1999 and 2000,

thecollapseoftheJapanesemarketsin2007

and the global financial crisis in 2008. It’s

also meant that we’ve been late in taking

advantageofnewordevelopingeconomic

opportunities. The WDJF is intended

to provide that analysis and

planningcapability.”

“WeintendtheWDJFtobe

fully inclusive,” saysCavalieri.

“We’ll engage with leaders

andopinion-makersfromthedia-

mondandjewelleryindustries,govern-

ment, the international community and spe-

cifically the United Nations, academia, other

businesssectors,civilsocietyandthegreater

community, inorder toanalyseandconsider

current and future developments, and to in-

fluence and help shape global, regional and

domesticagendas in the jewellery,diamond,

coloured gemstone, pearl, precious metals

andrelatedsectors.”

Over the coming months, the WDJF will

introduce its operating structure and sched-

ule. The new organisation plans to conduct

itsfirstpublic forum for the industry in con-

junctionwiththepremiereditionoftheVice-

nzaOroDubai show,which runs from 23-26

April2015.

NEWS

WOrLd dIaMOnd & JeWeLLerY fOrUM tO Be eStaBLISHed


Luxury timepiece and jewellery house Jacob&

Coenjoyedgreatsuccesswithitsannualsummer

exhibitionofrarehighjewelleryandtimepieces

inMonteCarlo.Theexhibition,whichwasopen

tothepublicfrom5-23August,launchedwitha

privategalaeventfor500guestsatthehistoric

Hotel Hermitage overlooking theMonte Carlo

marina. The Salle Belle Époque ballroom pro-

videdan ideal setting for theexpositionofex-

traordinaryjewellerycollectionsfromaroundthe

world and critically acclaimed timepieces from

the company’sGeneva, Switzerlandwatch en-

terprise.Loyalclients,newcustomersandglobal

VIPSgatheredthroughouttheeventtoviewthe

celebratedcollections.

“This year’s exhibitionwasby farourmost

successful todate.Wecouldn’thave imagined

how much the beautiful surroundings of the

HotelHermitagewouldaddtotheexperience,”

saysfounderandChairmanofJacob&Co,Jacob

Arabo. “We’re delighted with the overall out-

comeofourtime inMonteCarloandarevery

muchlookingforwardtoreturningthereinyears

tocometoshareagaincollectionswithourcli-

entsandnewfriends.”

JaCOB & CO’S annUaL exHIBItIOn HOSted In MOnte CarLO

The Gemological Institute of America (GIA)

has appointed Katherine Palmer Andrews to

the newly-created position of Vice-president

of Ethics and Compliance. She has extensive

experience developing enterprise compliance

programmesandleadingglobalteams,includ-

ingsixyearsinChiefComplianceOfficerroles

atGeneralElectricCo.Shewillworkwithsen-

iormanagementtoensuretheintegrityofthe

institute’scomplianceandethicsprogrammes.

“The GIA has been named one of the

World’s Most Ethical Companies by the

Ethisphere Institute for the past two years in

recognitionof the excellentwork that’s gone

into our compliance programme. Katherine’s

impressiveskillsandexperiencewillhelpusbuild

onthatsuccess,ensuringtheGIAcontinuesas

aleaderinethicsandcompliance,”saysSusan

Jacques,theGIA’sPresidentandCEO.

“It’sparamountthatwedoourverybestto

ensurethepublictrustsingemsandjewellery.

I’mlookingforwardtoworkingwithmynew

colleaguesinbuildingtheinstitute’sorganisa-

tional capacity tomeet the compliance chal-

lengesandopportunities that lieahead.This

willbemytoppriority,”sheadds.

Andrews has experience with the US De-

partmentofJusticeAntitrustDivision,inprivate

practice and as an in-house attorney for GE

Energy.Sheledtheglobalcomplianceteamat

GE Energy for five years andwas responsible

foralllegalandcomplianceaspectsoftheinte-

grationofasignificantminingequipmentand

services company intoGETransportation.She

joins the GIA from Thomson Reuters, where

shedevelopedanenterprise-wide compliance

programme. Andrews is a founding member

oftheChiefComplianceOfficers’ForuminAt-

lantaandaboardmemberoftheGeorgiaBar

AntitrustSection.SheholdsaDoctorateofLaw

(JD) fromDuquenseUniversity School of Law

andaBachelorofMechanicalEngineeringde-

greefromVillanovaUniversity.

ShebeganhertenurewiththeGIAearlyin

September.BasedinNewYork,shewillreport

toJacques.

katHerIne PaLMer andreWS aPPOInted vICe-PreSIdent Of gIa’S gLOBaL COMPLIanCe and etHICS

PetraDiamonds recovereda232,08ctD type II

whitediamondatCullinanmine.

The stone is of exceptional size and clarity,

according to the company, and is yet another

very large, high-quality diamond recovered at

thatmine. InFebruary,Petrasolda29,6ctblue

diamondfromthemine forUS$25,6million (or

US$862 780 per carat). In June, the company

recovered a 122,5ct blue diamond, which is

currentlyforsale.

Petraintendstooffertherecentlydiscovered

diamondforsaleinthesecondquarterofitsfiscal

yearandwillnotifythemarketonceadatehas

beenfinalised.– Rapaport

Petra reCOverS 232Ct dIaMOnd


BRAND HISTORY

CLAIMING TO BE THE OLDEST MANUFAC-

turerofwritinginstrumentsistheItalianbrand

Montegrappa.Theheartofthebrandisits“Ital-

ianness”,whichishardlysurprising.Stillsituated

todayinthehistoricbuildingofitsbirthonthe

banksoftheRiverBrentaintheaffluenttown

of Bassano del Grappa – fromwhich it obvi-

ouslytakesitsname–inthenorthofItaly,the

brandwasfoundedin1912,initiallyasamanu-

facturerofgoldnibandfountainpensduringa

turbulentperiodinthecountry’shistory.

Itwas a by-product of the region’s social

mores,asitmadethetransitionfromthe19th

tothe20thcenturywithchanges inworking

conditions, moving from the agrarian to the

urbanmodus vivendi. Fortuitously, thebrand

benefitedfromapooloftalentedlocalcrafts-

men,aworkforceabletoproducefinelycraft-

edobjectswithstyle,panacheandtheirdrive

toachieveexcellence.Theproductwasorigi-

nallynamedElmoandtheaimwastoproduce

afinelywroughtproductwithacertainflair.

The Bassano factory was in a key position

duringWorldWarI,asmanysoldiersusedElmo

penswhenwritingletterstotheirfamiliesback

home.Amongthemweretwogreatfuturenov-

elists–ErnestHemingwayandJohnDosPassos

–bothofwhomwerevolunteerambulancedriv-

ersatthefront.Theywereknowntohaveused

thesepens,makingthemapartofthehistoryof

animportantdecadeofthe20thcentury.

In the1930s the companyblossomed, en-

joyingagoldeneraattheheightofthepublic’s

taste for luxury goods. The fountain penhad

replaceddippingpens.ThehouseofBassano,

known for its creativity, enhanced itspensby

usingavarietyofcoloursandmaterials,while

theItalianheritageaddedadistinctivestyle.

“the pen is mightier than the sword” is an adage which has been attributed to many personalities over the centuries. One was thomas Jefferson who, in a letter dated 1792, wrote: “go on then doing with your pen what at other times was done with the sword.”

The actual products employ a wide range

oftechniquesandmaterialsthatonlysomepen

manufacturers possess to enhance the bodyof

thepen. These include the5th-centuryprocess

ofdie-casting,deep-drawing, low-reliefengrav-

ing,hand-etching,enamelling,fretworktocreate

pleasant colour contrasts and traditional brush-

polishingforthefinish.Thefountainpenbecame

an accessorywhichmade a fashion statement.

Thanks to its colourful design and the special

jeweller’s technique for which the brand is re-

nowned,thepenshavedistinctivefeatures,such

astheoctagonalshapeoftherotatingsphereat

thetip,preciousmetalssuchasgoldandsilver,

the inclusion of gems

and even celluloid (the

mostdistinctivematerial

used by the brand), as

wellasgalalith.

The Montegrappa

rangeisdividedintotwofamilies:theregular

range is composed of glamorous accessories

that can be utilitarian, in that theymake the

dailytaskofwritingmoreenjoyable,whilethe

limited editions are a blend of craftsmanship

andbeautyinspiredbythepassionofcreativity.

The writing instruments of today are the

eventual development of the reed and quill

pens,utilitarianinthattheywereusedfordaily

tasks.Historically,refillquillpensanddippens

wereused. In thedippen, thenibwasmetal

andhadcapillarychannels,rather likeafoun-

tainpen.Thesepensweremountedinaholder

generallymadeofwood,butithadnoinkres-

ervoir. Ithadtoberepeatedly rechargedwith

inkwhiletheuserwasdrawingorwriting.

It still has certainadvantagesovera foun-

tainpen:forexample,itcanbeusedwithwa-

terproofpigmentedinkssuchasIndiaoracrylic

inks,which are used in illustrative calligraphy

and comics. However, it was the process of

dipping,which could result in “blobs” of ink

splattering a page, that in time led to an in-

spiration. American Lewis Edson Waterman

was so annoyedat losing abusiness contract

because of a rathermessy document that he

waspromptedtoinventafountainpenwitha

reservoirwhichhasafeed.Afterhisdeath,his

improvementwasexpandedaggressivelybyhis

nephewanditsinventionplayedavitalrolein

thedevelopmentoftheindustry.

Montegrappahasplayeditsownpartinthe

historyof the20thcenturyforsigning impor-

tantdocuments:ItalianKingVictorEmmanuel

II and dictator BenitoMussolini both used its

pens. In laterdecades,RussianPresidentBoris

Yeltsinsymbolicallygavehispowertohissuc-

cessor,VladimirPutin,in2000byhandinghim

hisMontegrappapen.

Mightier than the sword


TheProJet1200micro-SLAprinterfrom3D

Systems is now available in SA and brings

unprecedentedaffordabilitytothejewellery

industry. It is capable of producing small,

precise, detail-rich parts and casting pat-

ternsidealforfinejewellery.Thisnewprint-

eriseconomicaltoown,safetooperateany

whereandsimpletouse.Itprintsaccurate,

ready-to-usepartsandcastablepatterns.

With super-fast print speeds and high

precisionofdetail, jewellerscancreatefive

intricateringsinundertwohours.ThePro-

Jet1200printsat30-micronlayersateffec-

tive585dpiresolution,featuringmicro-de-

tailwithunprecedentedsurfacesmoothness

that only SLA technology can deliver. The

VisiJetFTXGreenmaterial is ideal forcast-

ing patterns, with an ash-free burnout, as

wellasthenecessaryqualityforplasticpro-

totypesandsmallcollectabledesigns.

TheProJet1200 iscomparable insizewith

a coffee-maker,withboth LANandUSB con-

nectivitysothateveryoneintheofficecanuse

it.Convenient,all-in-onematerialcartridgesare

quickandeasytouse.Thebuilt-inUVcuringsta-

tionensuressafehandlingofthepartsandlocks

intheirmechanicalproperties.TheProJet1200

sellsforapproximatelyR82500(includingVAT,

shipping,trainingandonematerialcartridge).

Establishedin2004,Rapid3Dspecialises

inawiderangeof3Dprintandprototyping

services and canhelp customers select the

most appropriate machine or printer. One

of SA’s leadingdistributors, it supplies and

supports3Dprinting,rapidprototypingand

scanningtechnologiesforbothpersonaland

professionalapplications.

PRODUCTS, TOOLS & TECHNOLOGIES

Innovative tools and equipment on displaythis year’s Jewellex africa, africa’s premier jewellery and watch showcase, took place from 2-4 august at the Sandton Convention Centre, Johannesburg and saw a number of innovative tools and equipment on display.

This year, Innov-x Africa displayed the

Olympus Innov-X XRF series. Within sec-

onds, itprovidesalloychemistryandcarat

classification with one non-destructive,

non-intrusivetest.

“With the current high value of gold,

quantifying its fineness and purity ismore

critical than ever,” says Brett Holdstock of

Innov-x Africa. “Whether importing pre-

ciousmetals,sellingorproducingjewellery,

fabricating metal or recycling scrap metal,

you need a fast, highly accurate

way to determine caratage [gold

content] for quality control,

pricingandusagepurposes.”

Furthermore, these units

have an exclusive feature

that detects possible gold

platingorcoating.

XRF is a widely-used, proven and ac-

cepted method to generate a complete

analysis of gold samples, including purity

andfineness.On-the-spotanalysisofgold

products and materials is an easy way to

boost customer confidence and ensure

dealerreliability.

TheDeltaseriesisidealforthejewellery

industry. Itmeasures easily onuneven sur-

faces,hasalargestoragecapacityforfuture

referenceandgeneratesacertificatewithin

seconds. An integrated camera and small

spot collimation for focused

analysis and sample image ar-

chivingarealsooptional.

In addition to gold,

the Olympus XRF units

provideahighlevelofper-

formance for other pre-

ciousmetalsofinterest.

“Inaneconomicenvi-

ronmentwherefastandaccurateresultsare

moreimportantthanever,theOlympusXRF

analysersprovidesuperiorprecisionandac-

curacy,”saysHoldstock.“Whileyoubenefit

from the convenience of easy, on-the-spot

analysis,youalsohavetheconfidenceofre-

sults thatwill help ensuremaximumprofit

foryourgoldassets.”

Performance you can count on

rapid 3d displays

17SA JEWELLERY NEWS – OctObER 2014

Throughout the precious metal life-cycle,

the goal is to ensure quality, control costs

and achieve accurate purity analysis. Ther-

mo scientific portable x-ray fluorescence

(XRF) analysers deliver fast and reliable re-

sults.Fromtheelegantdesignandsuperior

performanceoftheNitonDXLBenchtopan-

alysertothehand-heldXL2seriesanalysers,

theseinstrumentsprovidetheuserwiththe

idealmethodtotestthepurityandchemis-

tryofallpreciousmetals.ThermoScientific

Au/gold detection and identification tech-

nology(AuDIT)helpsmeetthechallengeof

identifyinggold-plateditemsthatcouldad-

verselyaffecttheprofitabilityofabusiness.

“Justa fewseconds isall it takes todeter-

mine the exact precious metal content in

jewellery,coinsandothervaluableproducts

usingeithertheNitonDXLdesktopx-raylab

or the hand-held Niton XL analyser,” says

Jaco le Roux, ProductManager for United

SpectrometerTechnologies.

Theseanalysersarefastandeasytouse.

“Just close the lid and push a button, or

pointandshoot [NitonXL2].Reultscanbe

seen insecondsonabright,colour,touch-

screendisplay,”explainsLeRoux.

The Thermo Scientific precious metal

XRFanalysersareshippedfromthefactory

fully calibrated and ready to use upon ar-

rivalatsite.

Thesystemalsomakesgold-platingde-

tection possible by simply pressing a but-

ton or pulling a trigger. Unlike destructive

testingmethodssuchasacidandfireassay,

samplesremainintactandundamaged.

ThermoScientificportableXRFanalysers

usethemostadvancedelectronicsandde-

tectorsavailable today.All instrumentsuse

eithersiliconPIN(Si-PIN)orsilicondriftde-

tectors(SDD),whicharealsofoundinlarge

andexpensivelaboratoryequipment.

The Niton DXL precious metal analyser

offers superior performance in a compact

footprint to retail jewellers, pawn shops,

jewellerymanufacturersandanyotheroper-

ationinvolvedinbuyingandrecyclingscrap

jewellery.Itfeaturesfrontandrearwindows

forviewingaLEDilluminatedsamplecham-

ber, ensuring that itemsundergoinganaly-

sisnever leave thecustomer’s sight. Italso

features a shielded sample chamber – this

closed-beamXRFsystempreventsx-rayex-

posuretocustomersandoperators.

The integrated CCD camera permits easy

samplepositioningandimagerecording,while

theoptional3mmsmall-spotfocusallowsfor

isolationandtestingofsmallcomponents.

It is a battery or AC power operation,

which makes it easy to move within the

shop,yetportableandruggedforuseinre-

motetestinglocations.

Using the Niton XL2 precious metal

XRFanalyser,theusergetsaccuratepurity

analysis in a specially packaged, afford-

ablesolution.

PRODUCTS, TOOLS & TECHNOLOGIES

ThePUKprecisionweldingdevice,displayed

byCapeWatchTools&JewellerySupplies,is

acompactandversatileTIGimpulsewelder

with which fine and minute welds can be

carriedoutunderamicroscope.

Theoperatingprinciplesandspectrumof

possibleapplicationsareveryclosetothose

of laserwelding.This similaritymeans that

theexactpositioningof small, stable spot-

welds or welds in hard-to-reach or deep-

lyingpositionsposesnoproblem.

In contrast to soldering, the area of the

piece affected by heat is very small when

working with the PUK – so small, in fact,

thatproblem-freeweldsadjacenttoprecious

stonesorpearlscanbedonewithease.Even

thefinestweldscanbeundertaken.Utilising

theweldingmicroscope, handlingpiecesof

workrightdownto0,2mmisnowpossible.

The PUKwelds on findings, easily adds

metal,weldsadjacenttostonesandpearls,

welds silver (alloys), fills porosity, attaches

workpieces prior to soldering and welds

seams,amongotherfunctions.

It features an extremely simple touch-

screenoperation–alltheuserneedstodo

is select themetal and select the welding

situation.Italsoeasilyreviewstheoptimum

settingrangesfortheselectedweldingtask

and has pre-set programmes for standard

metalssuchasgold,silverandplatinum,as

well as for commonwelding situations. Its

fixingmodeallowsforquicktackwelding.

Made inGermany, the PUK comeswith

a three-year warranty and is manufactured

usingtop-qualitymaterialsandcomponents.

LEDlighting,handrestsandtheabil-

itytoadjusttheworkingheight

andangleallensureoptimum

convenience and comfort in

theworkplace.

The eye-protecting filter

integrated into the micro-

scope is specially designed for

weldingapplications.Byswitchingautomat-

ically from its clear setting (Luminescence

DIN3) to itsdark setting (ObscurityDIN11),

glarefromtheelectricarcisprevented.

PUK advantages include maintenance-

free technology, low initial costs,anexcel-

lentprice/performanceratioandacompact

sizewhichfitsintoeveryworkshop.

ThePUK4.1precisionweldingequipment

puts awhole host of applications in jewel-

lery production at a goldsmith’s fingertips.

Structuresmadefromsheetorwireelements

can be welded just as easily as tack welds

and repairs to jewellery parts. Re-

storingmissingpartsorfillingpores

by applying welding wire

arefurtherexamplesofthe

PUK’sversatility.

accurate precious metal analysis

developed by goldsmiths for goldsmiths


NUNESHASSPECIALLYCREATEDANDHAND-

crafted a masterpiece for a charitable cause.

Asitdidlastyear,hisfamilybusiness,Raffaele

D’Amato Jewellers, will again add sparkle to

thesixthannualCarpeDiemSchoolGourmets

andGourmandswitharegalnecklacebefitting

an empress – linked perfectly to the event’s

theme,“AntiquaRoma”.

Nunes has always believed in enhancing

thequalityoflifeofthoseinthelocalcommu-

nity,especially thechildren.RaffaeleD’Amato

Jewellers subsequentlydonatedadiamond to

beauctionedoff duringCarpeDiemSchool’s

premier fund-raisingevent in2013,Gourmets

and Gourmands. The sublime pear-shaped

diamond,withatotalcaratweightofapproxi-

mately1,06,colourgradeGandclaritygrade

SI3,wasauctionedoffforR40000.Nunesthen

donatedaseconddiamondtobeauctionedoff

attheevent.Thisstonehadatotalcaratweight

ofapproximately0,56,colourgradeKandclar-

itygradeSI3.“AtRaffaeleD’AmatoJewellers,

theartofknowingpreciousstones,eternaland

divine, isbasedondecadesof expertise,”ex-

plainsNunes.“Thedesigns fuse theelegance

ofthepreciousstonesusedwithiconiccontem-

porarydesigns.”

Theauctionoftheseexceptionaldiamonds

was a great boon for the pupils of Carpe

Diem School, as the money raised through

themwasallocatedtothedevelopmentofa

therapyroom.

WhenNunesdecidedtodesignanecklace

tobeauctionedoffatthe2014Gourmetsand

Gourmands, he had no idea that the piece

wouldencompasssomuchofhisteam’screa-

tivity and craftsmanship. The timeless and in-

imitabledesignofthenecklaceismatchedwith

stunningtanzaniteanddiamonds.Everyounce

ofthe18ctwhitegold,excludingtheclasp, is

handcrafted.Thepieceisadornedwith1,95ct

tanzaniteand1,47ctdiamonds.Theretailvalue

ofthenecklaceisapproximatelyR95000.

“The inspiration for thedesignwasampli-

fiedbytheantiqueRomanthemeoftheevent

and, of course, my Italian background,” says

Nunes.“Ithadtobesomethingexquisite,ex-

udingItalianflair.”

Raffaele D’Amato Jewellers was originally

establishedin1957inGeorgebymasterwatch-

makersRaffaeleD’Amatoandhis son,Deryck

Nunes.D’Amato,whowas an Italianprisoner

ofwar, came to SA tomake a better life for

himself and, later, his family. Nunes opened

thefirststoreinPaarlandlaterjoinedhispar-

ents inGeorge.Today the traditionof superb

craftsmanship is continued by Michél Nunes,

third-generationmaster jeweller anddesigner

ofnote.Sincethedeathofhisfatherin2008,

hehasbeen supported in thebusinessbyhis

multi-talentedmother,Marlene.

Nunes joined the business in 1989 after

completing his BA Creative Arts degree in

jewellerydesignatStellenboschUniversity,fol-

lowed by his FGA in coloured gems and dia-

mondsfromtheGemmologicalAssociationof

Great Britain, aswell as lecturing in jewellery

designatStellenboschUniversity.

In1990hewontheElegantManoftheYear

designawardforhis“ElegantTime”broochand

wasoneoffivedesignersassignedbyDeBeers

to design for the Just for You “WomanWith

Style”competition.Jewellerydesignisanever-

changing and expanding art form and Nunes

maintains an active interest in current design

andgemmologydevelopments.Heisamember

oftheDiamondDealers’ClubofSouthAfrica.

JEWELLERY DESIGN

All for a good causeafter a visit to Cape diem School, Michél nunes, one of Sa’s leading jewellery designers and owner of raffaele d’amato Jewellers, was excited to see how funds raised for the school make a practical impact on the lives of its special-needs pupils.


SCENE AROUND

LUXCOIMPORTERSLAUNCHEDBALLWATCH

CompanytimepiecesinSAatachicgathering

at The Venue in Morningside, Johannesburg

on18August.TheSouthAfricanambassador

forBallwasannouncedasadventurerextraor-

dinaire, Riaan Manser, at the event. Guests

included celebrity presenter Leigh-Ann Mol

from CliffCentral.com, top watch retailers,

media and BallWatch Company Swiss man-

agement.Seethisissue’s Brand Management

sectionformoreinformationaboutthebrand

anditslatestcollections.

Photorgraphy courtesy Ian McRobie


August saw the local launch of Ball Watch

CompanytimepiecesbyLuxcoImporters.Since

1891,BallWatchhasbeenproducingmechani-

caltimepiecesthatcomplywiththemoststrin-

gentcriteriaforprecision,qualityandreliability.

As a pioneer of chronometric standards and

witharichpastcloselyassociatedwiththehis-

toryofAmericanrailroads,BallWatchremains

oneofthemostrespectedandbest-established

watchbrandsintheUSA.

After presenting a chronometer certified

water-resistanttotheextremedepthof3000

min2011,BallWatchhasnowunveiledamajor

technologicalinnovationinthedesignofdiving

watches with the new Engineer Hydrocarbon

NavyExperimentalDivingUnit(NEDU).

TheNEDU is theunit of theUSNavy re-

sponsible for rolling out operational diving

and decompression rules for the country’s

armed forces. It assesses the systems and

procedures involved in surviving hyperbaric

anddivingenvironments.

Applying the same principle of “Safety

First” adopted from its very beginnings by

BallWatchforitstimekeepers,theNEDU’sex-

periments have enabled new procedures and

equipments to be developed to increase div-

ingsafety. Inparticular, theNEDUestablished

thedecompressiontimetableswhichareavital

referenceforalldivers.Inthesameway,atthe

endof the 19th century, BallWatch played a

pioneeringroleinwatchmakingbylayingdown

chronometric standards used as the basis for

today’sstandards.

Ball Watch has therefore dedicated to the

NEDUthisnewmodel,whichisapowerfulchron-

ographthatisbothsportyandstylish.Allaspects

ofthistimepiecehavebeendesignedforuseby

professionaldivers,forwhomeverysecondmay

be of crucial importance. Particular attention

hasbeenpaidtotherotatingbezelanditsergo-

nomiccontours,ensuringprecisehandling,even

whenwearing diving gloves. The bezel’s unidi-

rectional rotation avoids the dire consequences

thatcouldresultfromanyaccidentalmovement

whencountingdowntimeunderwater.Designed

inchromedpureblackceramic, thebezel isex-

ceptionally resistant to corrosion, scratches and

ultraviolet rays. Additionally, the numerals and

gradationhavebeenoversizedtomakethemim-

mediately legible.Apioneer inceramicprocess-

ing,BallWatchagainusesitsinnovativeapplica-

tionprocessforpowerfulluminouspaintonthe

ceramicbezelindications.

Thewater-resistanceof thismodel isguar-

anteedtoadepthof600m,thankstotherug-

gedconstructionofitscase,whichis17,3mm

at its thickest for a diameter of 42mm. The

chronograph functions are also fully operable

underwater, thanks to thewater-resistantde-

signofthepushers.Thecase-backisstamped

with a diver’s motif echoing NEDU’s official

emblem.Aworldfirstinwatchmaking,theau-

tomaticheliumreleasevalvehasbeendirectly

incorporatedintothecrown.

ThispatentedBallinnovationhaseradicated

a potential surface liable to warp under the

effects of water pressure, thereby improving

the chronograph’s water-resistance even fur-

ther.Thecrownitselfisfittedwithapatented

protectionsystemthat isusedonallEngineer

Hydrocarbonmodels. The heart of thewatch

houses the benchmark chronograph calibre

with a Ball RR1402-C automatic movement

thatcanmeasureandindicatealapseoftime

ofupto12hours.Toremainvisibleeveninthe

darknessofthedeep,thedial’sindexes,hands

andpushersarenaturallyfittedwithluminous

micro-tubes of 3H gas. This state-of-the-art

Swisstechnology,theiconicsignatureofallBall

watches,requiresnoexternalsourceoflightor

energy,whilebeingupto100timesmoreef-

ficientthanconventionalluminouspaints.

The Engineer Hydrocarbon NEDU is also

protected from shocks with a force of up to

7500Gandmagneticfieldstoanintensityof4

800A/m.Apartfromthestandardrubberstrap

used on all divingwatches, it is fittedwith a

stainlesssteelandtitaniumbracelet,withBall’s

patentedtriple-foldingbuckle.

BRAND MANAGEMENT

Ball Watch Company now in Sa

A special Porsche limited edition of 919 pro-

fessional timepieceswas unveiled byGeneva-

based brand Chopard to celebrate Porsche’s

returntoLeMans.

Named the Superfast Porsche by Chopard,

this flyback chronograph is based on the Su-

perfast’s chronograph’s bodywork. The dial

echoesvariousdetailsofthePorsche919Hybrid

whichcompetedintheLeMansLMPEndurance

WorldchampionshipinFranceinJunethisyear.

Itisstampedwiththe919logoat9o’clock.The

24-hourenduranceracewasthe82ndrunning

of thisevent,wonby theNo2Audidrivenby

Swiss-bornMarcel Faisler. Besidesmarking the

return of the Porsche family to this legendary

championship,italsoreinforcedChopard’scom-

mitmenttoautomotivemotorsport.

The timepiece is presented in steel and

the dial indications are hours, minutes, small

seconds, date, chronograph seconds hand,

30-minuteand12-hourcounters.Thechronom-

eteriscertifiedbytheCOSC.Entirelydesigned,

developedandproducedin-housebyChopard,

it has a mechanical self-winding movement

withanapproximately60-hourpowerreserve

andfeaturesbridgeswithauniquesee-through

engine finish. The chronograph movement is

fullyintegratedandfeaturesacolumnwheel.

Chopardisaprivatelyownedcompanypro-

ducing luxury products of jewellery, watches

andaccessories.Itsrelationshipwithmotorsport

datesbackto1988,whenitpartneredwiththe

classicMilleMigliacarraceinItaly.Thebrandhas

maintained the traditionofdevelopinganew-

editionsportswatchcollectioneveryyear.

The watch brand is also renowned for

its Happy Diamonds theme. As of this year,

itswatchesarepresented insixproduct fami-

lies.Chopard is amemberof theResponsible

Jewellery Council, an organisation formed

to reinforce consumers’ compliance in the

jewelleryindustry.

Brand honours motor-racing


Inventiveness and innovation, as well as pas-

sion, are part of Cartier’s credo. Ballon Bleu

deCartierwasaddedtoitswatchfamilyseven

yearsagoandhasbeenaspectacularsuccess.

Alwaysproducedinsilverorgold,nostainless

steelmodelshavebeenmade.

Ballon Bleu had many unconventional

features, including its shape,whichwasnot

quite round, but had a curved bottom and

top, its crown set with the blue sapphires

which gave the design its name. It came in

avarietyofstyles.Encouragedbyitssuccess,

theprestigious brandnowpresents a varia-

tiononthistheme.

Ballon Blanc, in an 18ct, rhodium-plated

30mmcaseofwhitegold,hasaribbonoffive

rowsofbrilliant-cut diamondsnestlinggrace-

fully in the curve of the dial. The blued steel

hands are sword-shaped. Instead of the blue

sapphireonthecrownat4o’clock,this isset

withaflashofdiamonds,theroundedsapphire

crystal amplifying the time. Thebracelet con-

sistsoffiverowsofcut(orsmooth)diamonds.

Themovementisquartzandthewatchiswa-

ter-resistantto30m.

There is also a version in 18ct pink gold

setwith 0,70ct of diamonds, the crownwith

0,20ct,andabraceletinmatchingpinkgold.

TheBallonBlancisajewellerywatchwhich

offers a fresh approach to the Ballon Bleu. It

hasthesamepebble-shapedcase,yetcreatesa

newfaceforitself.Itisablendofthepastand

the futureandcombines theartsof jewellery

andwatchmaking.

Travel broadens themind, as the saying goes

– and for Kevin Friedman of brand Frankli

Wild,histravelsarereflectedinhiswork.He’s

visited40countries inthepasttwoyearsand

hisexposuretodifferentcultureshaschanged

his perceptions, as well as his approach to

designing jewellery. “You can’t help but be

inspired by your environment when you’re in

foreignsurroundings,”hesays.

An accomplished photographer as well,

Friedman’slatestbodyofwork–titled“Spring

Into Cuba”, which took 18 months to com-

plete–provides“snapshotsofCuba”andthe

exoticsurroundingsheexperiencedthere.The

imagescompriseaseriesoflargephotographs

onbrushedsteeland these, too, reflect some

alterationsinhisvision.Foronething,hiscol-

ourpalettehaschangedandisnowsofterand

moremuted–notevenredisasvividasitused

tobe.Nothingis“inyourface”:instead,there’s

a gentleness and subtlety which are in sharp

contrast to his early works for Frankli Wild,

which–whilestrikingandoriginal–werefrank

andwildindeed.

Inhisdesignwork too,Friedmancollects

muchofhisoneofakindmaterialsduringhis

travels,orsourcesthemfromearlierperiods.

Forexample,anecklaceiscomposedofsingle

earrings from the 1940s and ’50s – an era

whichhas contributedgreatly tohis current

interpretations. With the earrings clustered

together, the piece is distinctly retro. There

arealsofardaintierpieces,andotherswhich

areexuberantandalmost“bib-like”.AsFried-

manpointsout,awomanwhowearsoneof

theselargepiecesneedstobeself-confident,

withastrongpersonality.

Although not Afro-centric, some of the

beadwork is done by local exponents of the

art.Onebeautifulpiecefeaturesbeadedtassels

(whicharestronglysymbolicinAfricanculture)

intonesofsapphireblueatitsloweredge.On

the whole, though, Friedman’s moved away

fromAfricanprimarycolours.

Ebony wooden beads which he collected

onhis travelshavebeencombinedwithcon-

trasting materials such as crystal in a long

necklace.“ThematerialsI’veused‘talk’tome

and tellmewhat theywant tobe,”he says.

Dark red Swarovski crystals in gradated sizes

are the sole materials for an evening piece

whichwoulduplift thenecklineanddramat-

ic impact of the simplest outfit. Flowers and

shellshavebeenaconstantsourceofinspira-

tion:oneexampleisanecklaceoffloralshapes

inmutedpinksandyellows.

Friedman’smarketisequallyunconvention-

al,buthighlylucrative:passengersoncruiselin-

ers,whoareusuallyaffluentandeagertofind

somethingcompletelydifferenttoremindthem

oftheirtravels.However,healsoretainsaloyal

groupoflocalclients.

BRAND MANAGEMENT

Bleu becomes Blanc

One of a kind

25

MadisonAvenueinNewYorkCityhousesmany

iconicbrands–andtheynowhavenewneigh-

boursatNo50,thefirstSeikoboutiqueinthe

USA, which houses Seiko timepieces such as

AstronandGrandSeiko.

This was announced in mid-October by

PresidentandCEOoftheSeikoWatchCompa-

ny,ShinjiHattori.Theboutiquewillalsounveil

collectionsneverseenbeforeintheUSA,such

asGalante,CredorandthePerspexcollections.

The opening event was attended by 150

high-profileguests,includingSeikopartnerand

tennisicon,NovakDjokovic.Theboutiqueshow-

casesthebrand’sphilosophyofpresentingpara-

mount designs, quality and precision in each

newprojectbracket,relevanttothefinewatch

marketintheUSA.

Seiko spreads its wings


BRAND MANAGEMENT

Nixon, a premiumwatch and accessory com-

pany,joinedforceswiththeCapeTown-based

SKerenWatchGroupinMarchthisyear.

“Itwasmutuallyagreedthatwiththesup-

portoftheSKerenWatchGroup,thispartner-

shipwouldelevateNixontobecomingabrand

leader in thesouthernAfrican jewellery, fash-

ion,lifestyleandsportsretailmarket,”saysthe

SKerenWatchGroup’sAndrewRoberts.

“Foundedin1998inEncinitas,California,USA,

Nixonfocusesonmakingthelittlestuffbetter,”ex-

plainsthebrand.Itbeganwithasmalllineofteam-

designed,custom-builtwatchessoldexclusivelyin

specialtyboardsportandfashionretailers. Ithas

sincegrown intoabrand sold inmany top-line

jewelleryoutlets.

Currently distributed in over 90 countries,

Nixon’s product range has grown to include

select soft and leather goods, custom audio

productsandmore.

nixon and the S keren Watch group join forces

Afewyearsago,SwissbrandMovadoboldly

decided toadopta fresh,modernapproach

atanentry-levelpriceforadesignthatwould

attractnewconsumerstoitsofferings.

Thus the Movado Bold collection was

born, which maintains the legendary single

dot in the 12 o’clock position (high noon).

Withbrightcolouraccentsandnewtextures,

in black and TR90 composition material or

stainless steel cases and matching coated

leather straps, the collectionwas an imme-

diatesuccess,particularly intheUSA,where

thefirstmodels tocomeoff theproduction

line were completely sold out. This left no

suppliesavailableforothercountries.

“It’snotpartoftheMovadorange–it’san

accessory.Itsmajorsuccesswasaportentof

MovadoBold’s future,”saysDarrellLazarus,

Divisional Manager of distributor Premier

Time Corporation. The production problem

isnowa thingof thepast, so thenew-look

MovadoBoldisavailableinSAandLazarusis

confidentitwillenticesavvy,young,fashion-

consciousconsumers.

Movado Bold retains the DNA of

its famous brand, as evidenced in

the iconicdetails andaesthetic ap-

proach (the single dot and no

numbers),whichwereinfluenced

bythefunctionalityoftheBau-

hausmovementoftheearlyto

mid-20th century. Thedesign

is still considered one of the

most important examples of

the Bauhaus style in the USA

and is integral to the Movado

companyimage.

Thenewcollectionispricedfrom

R5000-R8000andincludesexciting,

new materials such as black or white

TR90 polymer link bracelets. Its dials

have new textures, a sleekmetallic sheen or

signaturedots ingoldor rosegold ion-plated

variationswithmirror-bright or diamond bez-

els.Newtitaniumbraceletsonmasculine

models and cushion-shaped designs

whichfeature innerrotatingreflector

rings are among the styling details.

Even special editions are included,

as are matte aluminium cases in

cool new colours and sporty

silicon straps. All are water-

resistanttoaminimumof30

mand featureSwissquartz

movements and scratch-re-

sistantK1crystals.

The word “movado” means

“always inmotion” – an apt de-

scriptionofboththecompanyand

itsproducts.Establishedin1881,the

company is located at La Chaux-de-

Fonds,withitsheadquartersinthere-

nownedwatchmakingregionoftheSwissJura.

a bold new approach

(Above): Luxco Importers has appointed celebrity presenter Leigh-Ann Mol from CliffCentral.com as its South African ambassador for renowned watch brand Michel Herbelin. Pictured with Mol is Lynne Anderson, Luxco’s General Manager.


MARkET PLACE

28

SOTHEBY’S BELIEVES THIS IS THE MOST

eceptional diamond of this colour to appear

on auction in recent years and ranks among

themostdurablegemseverseenontheblock.

The stone was cut from a 19,54ct rough

whichwasminedbyDeBeers,withthefinal

cutting completed inNewYork. Vibrant and

concentratedincolour,itisexpectedtocom-

mand the highest price per carat for a pink-

coloureddiamond.Ithasbeengradedbythe

GIAas“fancyvivid”, thehighestgrade fora

colouredstone.

Ever since the first discovery of pink dia-

monds in Indian mines centuries ago, these

coloured gems have been coveted by rulers

andprizedbyconnoisseurs.Therichdeposits

of famedGolcondaminesyielded theDarya-

i-Noor, a shimmering, pale pink diamond of

approximately 185ct which was table-cut,

itspavilionconsistingof largestep-facets. Its

present location is uncertain. Many believe

it to be in a vault of Sonali Bank in Dhaka,

Bangladesh,whileotherssay itcanbefound

among the Iranian Crown Jewels in Tehran.

But notmany ordinarymortals can aspire to

owningagemofthecalibrebeingauctioned.

Sothenextbestthinginpurplewouldbean

amethyst, agemstone thathasbeen revered

throughtheages.

It was discovered in the

19thcenturyand is located

ingeode rocks, themost

significant deposits be-

ing in South America

(Brazil and Uruguay),

withthethirdmostsig-

nificant supply in Madagascar.

The Brazilian treasure trove yielded a piece

weighing 200 g which is on display in the

WashingtonMuseum.

Amethystisasensitivepurplecolour–an

“extravagance in violet of the quartz fam-

ily” would be a good description – but it

can change colour if treated, according to

popularbelief.Foryearsithasbeencoveted

byroyaltyandecclesiastics.Itwasknownas

thestoneofcardinalsandoftenusedinbish-

ops’ rings,while Russian empressCatherine

the Great was said to have sent thousands

ofminerstolookforamethystsintheUrals,

whereitwasmined.

Some amethysts pale almost to colour-

lessnessindaylight.Thereasonforthisisnot

yet known, but radium radiation can return

themtotheiroriginalcolour.Thiscanhappen

ifthestonesareexposedtocertainlightsor

suddenchangesoftemperature.Othergem-

stonesinvaryinghues

ofpurpleincludesap-

phire, spinel, tanzan-

ite and tourmaline.

The colour range in-

cludesviolet,heliotrope, lavender,magenta,

mauve,mulberryorevena reddish-purple–

andinthecaseofourdiamond,pink. It isa

colourbestsetinplatinumorsilver.

In the traditional meaning of colours,

purpleisrelatedtoimaginationandspiritual-

ity. It symbolises power, nobility, leadership

and ambition. A survey has revealed that

75% of pre-adolescent children prefer pur-

ple toanyother colour–and

that includesmyyoungest

great-grand-daughter

Gabriella, aged four. In

terms of personality, if

you have a preference

for purple or violet, it is

thoughttomeanthatyou

are sensitive, compassionate, understanding

andsupportiveofothers.Youareafreespirit

(like Gabriella) who dislikes being part of a

crowd and doesn’t like to copy others – or

haveotherscopyyou.

Inancienttimes,adyeobtainedfromthe

mucous secretions of certain predatory sea

snailswas named royal purple, Tyrian purple

orevenTyrianred. Itwasreddish-purpleand

came in various shades, did not fade eas-

ily as a result ofweathering or sunlight and

wasprizedbytheRomansasanitemofluxury

trade.Asimilarspeciesofseasnailisfoundto-

dayontheMediterraneanandAtlanticcoasts

ofEuropeandAfrica.

Toconcludeonawhimsicalnote,in1905,

the poetGelett Burgesswrote the following

clerihewaboutthecolourpurple:

“I never saw a purple cow.

I never hope to see one;

But I can tell you anyhow

I’d rather see than be one.”

Purple is a colour of many light and dark shades, most strikingly in the quartz family – but it is not usually associated with diamonds. Yet an internally flawless, vivid purple-pink, pear-shaped gem of 8,41ct will appear on auction in Hong kong this month, worth an estimated US$12,8-$15,4 million. alice Weil explores the myths and fascination of this colour.

The colour purple


LITTLE GEMS

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Pg 25

48x48x35mm 48x48x40mm 48x48x50mm

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SQ801 SQ802 SQ803

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150x150x180mmper 100 per 100 per 100

per 100

per meter

per 1000

per 10

per 100150x150x130mm

150x150x100mm

OD3157

ga

laxy

rin

g

ad

ad

ad

ad

ad

rin

g

rin

g

rin

g

ga

laxy

ga

laxy


Medium Cushion

Small Cushion

ad

ad

200x200x10mm

100x100x10mm

Large Cushion

GA1772 OD3793 OD3789 OD3792

OD3790

OD3791

OD3780

OD3133

OD3151GA1771

GA1770

OD3153

OD3152

OD3154 ad

300x300x10mm

Chain Hook /m


Pg 29B

AN

GL

E / B

RA

CE

LE

TBracelet Stand

Chain Stand


300x105x80mm

300x210x50mm

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

3 Tier Bangle Stand

Bangle Stand Small

Chain Cactus Stand

Bangle Stand Large

Double Bracelet Stand

300x300x40mm

sun

dry d

isp.

sun

dry d

isp.

SD 1219

SD 1207

SD 1218

SD 1229

SD 1210

SD 1209

SD 1208

sun

dry

dis

p.


Pg 30A

DD

ITIO

NA

L D

ISP

LA

YS


Bangle Round Bangle RollTravel Pouch

Watch C Clip & base Watch C Clip & base

Watch C Clip

ad

d. d

isp

.

ad

d. d

isp

.

ad

d. d

isp

.

ad

d. d

isp

.

ad

d. d

isp

.

ad

d. d

isp

.

290x70x70mm180x250mm

Serving Flag

Lamp

ad

d. d

isp.

led

lam

p

400x330mm

Chain Roll 15 HookOD 3155 OD 1223

OD 3156

WC 102 WC 3794

WC 101

OD 3160

3802

OD3130 roll

per 100


Pg 31

Available in Suede, Pigpell & LeatheretteE

AR

RIN

G / B

RA

CE

LE

T3 Tier Earring Stand

Bracelet Scroll Bracelet Scroll Small

Half Moon Medium

Halfmoon LargeBracelet Scroll Large

Earring Stand Small

Pearl Necklace

Earring Tree Small

205x35x195mm

220x40x100mm 210x50x60mm

230x50x90mm

400x100x160mm200x80x60mm

190x50x75mm

250x140x30mm

80x40x40mm

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

sun

dry

dis

p.

Halfmoon Small

sun

dry d

isp. 200x100x160mm

36R Earring Tree Large

SD 1216

SD 1204 SD 1202

SD 1226

SD 1225SD 1203

SD 1211

SD 1213SD 1201

SD 1224

SD 1217

sun

dry

dis

p.


Pg 32S

HO

-WO

OD

S


420x170x18mm

173x205x18mm

173x205x18mm

240x205x18mm

105x195x18mm

Chain

9R Charm

9R Earring

6R Pendant

Plain Pad

Plain Pad

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds


SHOP

ONLINE

& SAVE!!!ü8

240x205x18mm

SW 4567

SW 4569

SW 4568

SW 4570SW 4562

SW 4564

Sh

o-w

oo

ds


Pg 33S

HO

-WO

OD

S


58x170x18mm

105x195x18mm

240x205x18mm

58x58x18mm

255x325x110mm

58x58x18mm58x240x18mm

SW 4553SW 4561

SW 4560

SW 4552

SW 4565

SW 4551SW 4554

4R Ring7R Ring

8R Ring Cup

1R Double Ring

6R & Serving Pad

1R Single Ring6R Single Ring

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds

Sh

o-w

oo

ds


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ONLINE

& SAVE!!!ü8


Pg 34D

ISP

LA

Y T

RA

YS


8R Watch Display Tray 10R Watch Display Tray 21R Ring Display Tray Sponge

17R Ring Square Cup Display Tray

20R Fock Pad Display Tray

9R Fock Pad Display Tray

255x200mm 255x200mm 255x200mm

255x200mm

255x200mm

255x200mm

255x200mm255x200mm

DT 1320 DT 1319 DT 1312

DT 1311

DT 1316

DT 1315

DT 1426DT 1310

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

tra

y d

isp

.

20R Small Ring Cup Display Tray10R Ring Cup Display Tray


Pg 35F

UL

L J

EW

EL

LE

RY

TR

AY

S


12R Pearl Tray15R Cufflink Elastic TrayPlain Sponge Tray

36R Charm Pad Tray

14R Thin Watch Tray14R Pendant Tray with holes 40R Chain / Bracelet Tray

FJ 1421FJ 1404FJ 1417

FJ 1409

FJ 1418FJ 1407 FJ 1416fu

ll Jew

elle

ry

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

470x230mm470x230mm470x230mm

470x230mm

470x230mm470x230mm 470x230mm


Pg 36F

UL

L J

EW

EL

LE

RY

TR

AY

S


15R Broach with plain Pad

15R Broach with holes

14R Pendant with plain Pad

15R Broach with slits

14R Pendant Tray with Slits

77R Ring Sponge Tray

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

470x230mm

470x230mm

470x230mm

470x230mm

470x230mm

36R Ring with Cups

FJ 1401

FJ 1403

FJ 1405

FJ 1402

FJ 1406

FJ 1413

FJ 1412

full Je

we

llery 470x230mm

470x230mm


SHOP

ONLINE

& SAVE!!!ü8


Pg 37F

UL

L J

EW

EL

LE

RY

TR

AY

S


30R Chain Tray 20R Ring Cup Landscape 20R Ring Cup

50R Jem Jar Tray

18R Chain Tray 36R Ring Sponge

21R Chain Tray

22R Watch Tray

FJ 1425 FJ 1427 FJ 1426

FJ 1422

FJ 1415 FJ 1414

FJ 1424FJ 1420

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

full Je

we

llery

410x255mm 210x265mm 210x265mm

470x230mm

470x230mm 470x230mm

410x255mm

470x230mm


Pg 38V

EN

US

TR

AY

S

Only Available in Black or White

220x190x25mm220x190x25mm220x190x25mm

220x190x25mm220x190x25mm220x190x25mm

220x190x25mm220x190x25mm

220x190x70mm

220x190x25mm220x190x25mm

220x190x25mm220x190x25mm220x190x25mm

12 R Pendant Tray6 R Pendant TrayBase & Strap for Venus

12 R Flap Earring Tray30 R Ring Finger Tray12 R Ring Tongue

8 R Bracelet TrayLid for Venus Tray

Stand for Venus Tray

12 R Earring Tray12 R Charm Tray

12 R Creole Tray30 R Charm Tray30 R Earring Tray

VT2516VT2523VT2520

VT2509VT2511VT2512

VT2518VT2519

VT2508

VT2515VT2522

VT2517VT2513VT2514

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y

ven

us

tra

y


IMP

AC

T T

RA

YS


235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm 235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

25R Charm Loose Pad

6R Thin Watch

25R Gem Jars

12R Earring Loose Pad

20R Chain Tray

6R Bracelet

20R Ring Cup 6R Bracelet / No Division

12R Ring Cup

Raised Neck Pad

20R Belly Pin

16R Clear Lid Charm Boxes

6R Clear Lid Pendant Boxes

32R Flap Earring

IP1860

IP1856

IP1864

IP1825

IP1815

IP1806

IP1851 IP1805

IP1847

IP1833

IP1901

IP1875

Ip1877

IP1828

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y


SHOP

ONLINE

& SAVE!!!ü8

Pg 39


Pg 40IM

PA

CT

TR

AY

S


235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm235x235x10mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

235x235x25mm

12R Ring Round Cup

40R Ring Sponge

25R Ring Clips

25R Findings

25R Earring Loose Pads

25R Ring Sponge

12R Ring Hex CupLid for Impact tray

12R Loose Pad

9R Findings

12R Flock Pad Holes and Slits

25R Earring Loose Pads

Plain Sponge Pad

25R Ring Cup

Set/Bridal Tray

12R Cuflink Elastic12R Cuflink Elastic

IP1848

IP1849

IP1852

IP1857

IP1826

IP1844

IP1846IP1896

IP1835

IP1858

IP1880

IP1827

IP1840

IP1850

IP1899

IP1820

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

yim

pa

ct tra

y

imp

act

tra

y

imp

act

tra

y


Pg 41E

SP

AN

A D

ISP

LA

YS


Available IndividuallyESP100

ESP106

ESP101

ESP107

ESP102

ESP108

ESP103

ESP109

ESP104 804

805

806

3204

ESP105

Espana Elevation

Set of 4 Earring / Pendant Slant

Double Layered Scroll

Small Neck Bust with wooden base

Small Earring / Pendant

Large Neck Bust with wooden base

Small Medium Earring / Pendant Slant

Wooden Bangle Stand

Large Medium Earring / Pendant Slant Hexagonal Low

Hexagonal Medium

Hexagonal High

Ring 4R

Large Earring / Pendant Slant

Includes flat base & 7 shaped blocks

200x80x60mm

230x150mm

350x190mm

210x230mm

EW!N


SHOP

ONLINE

& SAVE!!!ü8

530x265mm

ESP110

ORDER INDIVIDUALLY OR AS A SET!

Window Display Set

esp

an

a s

et

Includes 1 of each item


Pg 42B

RID

AL &

GL

AM

OU

R C

OL

LE

CT

ION


SHOP

ONLINE

& SAVE!!!ü8


Glamour Display

OD3798

win

do

w D

isp

.

win

do

w D

isp. Bridal Collection

BC101


AF

RIQ

DIS

PL

AY

S


win

do

w D

isp.


Pg 43

win

do

w D

isp.

win

do

w D

isp.

Afriq Displays

Bridal Set

OD3797

ED513


SHOP

ONLINE

& SAVE!!!ü8


Pg 44C

OU

NT

ER

DIS

PL

AY



SHOP

ONLINE

& SAVE!!!ü8

Customizable and Interchangeable

Custom Counter Display

EC512

dis

pla

y


Pg 45JE

WE

LL

ER

Y R

OL

LS

Only Available in Black Leatherette


SHOP

ONLINE

& SAVE!!!ü8


630x280mm

OD652

15 Row Ring Roll

rin

g r

oll

855x333mm

OD653

20 Row Ring Roll

rin

g r

oll

855x333mm

OD654

30 Row Chain Roll

cha

in r

oll

855x333mm

OD655

15 Row Earring Roll

ea

rrin

g r

oll

N !EW

NEW!

Pg 46R

OL

L-U

P

36R Charm tray slits

Roll-up case, Multi

Roll-up case, 40R Earring

Roll-up case, 52R Charm

Roll-up case, 48R Ring

FJ 1410

FJ 1453

FJ 1451

FJ 1452

FJ 1450

full Je

we

llery

roll-u

p

roll-u

p

roll-u

p

roll-u

p470x230mm

280x295x60mm

280x295x60mm

280x295x60mm

280x295x60mm


SHOP

ONLINE

& SAVE!!!ü8


Pg 47P

rice

Ku

b™

Bigger discounts on larger quantities

Letters are:W,A,S,N,O,V,L,U,E,F,R,M,T.

WAS, NOW, FROM, TO, VALUE, SAVE, SALEWords that can be made up:

Slide & Clip Slid

e &

Clip

StackableNumbers are:1,2,3,4,5,6,7,8,9,0

Symbols are:R, $, €, £, Blanks

Actual Size

The World’s first Multi-line system

Triangular shape allows single lines to be displayed

Supplied to your own specs. Black or White Kubs printed in either black, white, red, silver or gold. Custom letters or numbers can be made.

End pieces are:99, 00, Blanks


Number of Kubs

>1000

<1000

>5000

>10 000

>25 000

>50 000

1 2 3 4 5 7 8 0

00

£€$R

TMRFEULVO

27700RMRF O

NSA

238REULV A

W

11

2

22457

7 0

0

0

0

0

0

R

RR

EVON

S

S

A

AW

WC

OP

YR

IGH

T 2

01

0 P

RIC

EK

UB

CC

- A

LL R

IGH

TS

RE

SE

RV

ED

Unique! These attach to the back of an array of Kubs allowing it to be attached to your product on display

NOTES:

Term and Conditions of Purchase:

• Prices exclude VAT, postage and transportation and are subject to alteration without prior notice. • Accounts are strictly 60 days Nett or 2.5% discount for payment 30 days from statement. To cover administrative costs and bank interest, 2.5% per month will be charged on overdue accounts. • NO GOODS WILL BE SENT C.O.D. Goods ordered by non account holders are to be paid with order. • As all items are manufactured to customer specification, these cannot be returned for credit or exchange. • All items are fully guaranteed against factory faults but if found to be faulty, will be repaired or replaced without cost to the client. • Claims: for shortages in deliveries - 48 hours. Factory faults - 15 days of receipt of goods. Damaged in transit - claim from carrier. • Sho-craft Displays cc is not responsible for any colour variation due to dye lot beyond our control. • All goods remain the property of Sho-craft Displays until fully paid for. • Owing to fluctuations in prices of raw materials , Sho-craft Displays cc reserves the right to adjust prices without prior notice. Goods will be invoiced at the prices ruling on the day of invoice.

NOTES:

Design by Kapco 073 546 2626E&OE All Rights Reserved

sajn october 2014

Documents

forces4 sa jewellery

south africa branch

maud errera email

andrew meyer email

imraan mahomed email

s keren watch group

sales representative

thuli majola tel