saks mobile: construindo uma estrat©gia omnichannel

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Apresentação do Jordan Roge da Saks, durante o #shoporg13, que aconteceu em Chicago, no período de 30/09 a 03/10/2013

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  • 1. S A K S M O B I L EBUILDING AN OMNI RELATIONSHIP

2. Roger Scholl Bio Vice President of Web Operations at Saks Fifth Avenue O G E R R Oversees the Digital Product Management, S C H O L L Merchandise Operations, and Quality Assurance functions.VICE PRESIDENT OF WEB OPERATIONS 3. Jordan Lustig BioRoger Scholl Bio Director of Product Management at Saks Fifth AvenueVice President of Web Operations at Saks Fifth AvenueR D A N Manages the digital Product Management J O oce and customer experience on Oversees the Digital Product Management, L U S T I G Merchandise Operations, and Quality saks.com, the new sakso5th.com and Assurance functions.Saks mobile channels.DIRECTOR OF PRODUCT MANAGEMENT 4. S A K S F I F T H A V E N U E 41 STORES LAUNCHED SAKS.COM IN 2000 5. Intro to Saks V I D E O Facts about saks and saks.com Video about Saks 6. S A K S O M N I S T R A T E G Y 7. S A K S O N M I M N S T R A T E G Y PEOPLEIN-STORE EXPERIENCESEAMLESS OMNI-CHANNEL CUSTOMER EXPERIENCEMERCHANDISE & INVENTORY MANAGMENTMARKETING & CREATIVE 8. S A K S O M N I S T R A T E G Y 9. C H A N N E L S WHERE WE ARE TODAY2 0 1 0 LAUNCHED MOBILE M.SAKS.COM 10. C H A N N E L S WHERE WE ARE TODAY2 0 1 1 LAUNCHED IOS APPS IPHONE & IPAD 11. C H A N N E L S WHERE WE ARE TODAY2 0 1 2 FIND IN STORE SHIP FROM STORE STORE WIFI 12. M . S A K S G R O W T H DEMAND600%ORDERS800%CONVERSION400%VISITS80% 13. I O S A P P S G R O W T H TOTAL DOWNLOADS800,000+ 14. I P A D S I T E G R O W T H 15% OF REVENUE 99% OF ALL TABLET VISITS ARE IPADS 15. M O B I L E M.SAKS.COM 16. M.SAKS.COM CHECKOUT 17. M.SAKS.COM REFINEMENTS 18. M.SAKS.COM FLASH SALES 19. M O B I L E IOS APPS 20. IOS APP 21. IOS APP BARCODE SCANNER 22. IOS APPS LOOKBOOKS 23. IOS APPS EDITORIAL VIDEOS 24. IOS APPS RUNWAY VIDEOS 25. IOS APPS REVIEWS 26. IOS APPS FIND IN STORE 27. IOS APPS INTERNATIONAL 28. IOS APPS GIFTLIST 29. I P A DS I T E 30. IPAD SITE DEV ADAPTATION 31. IPAD SITE EDITORIAL / HOTSPOTS 32. IPAD SITE WAITLIST 33. IPAD SITE FIND IN STORE 34. S T O R E A S S O C I A T E S I O S A P P S 35. S T O R E W I F I 36. B A C K E N D C H A N N E L S WHERE WE ARE TODAYSTORE FULFILLMENTMY SALESFIND IT t MOBILE CLIENTELING CCAMOBILE POS 37. B A C K E N D C H A N N E L S WHERE WE ARE TODAYSTORE FULFILLMENTMY SALESFIND IT t MOBILE CLIENTELING CCAMOBILE POS 38. B A C K E N D C H A N N E L S WHERE WE ARE TODAYSTORE FULFILLMENTMY SALESFIND ITMOBILE CLIENTELING CCAMOBILE POS 39. B A C K E N D C H A N N E L S WHERE WE ARE TODAYSTORE FULFILLMENTMY SALESFIND ITMOBILE CLIENTELING CCAMOBILE POS 40. B A C K E N D C H A N N E L S WHERE WE ARE TODAYSTORE FULFILLMENTMY SALESFIND ITMOBILE CLIENTELING CCAMOBILE POS 41. S T O R E F U L F I L L M E N T 42. STORE FULFILLMENT 43. STORE FULFILLMENT 44. STORE FULFILLMENT 45. STORE FULFILLMENT 46. M YS A L E S 47. ASSOCIATE SALES 48. MERCHANDISE SALES 49. ACCOUNTS & EMAILS 50. Mobile POS Roger to send bullets and screen shots M O B I L E P O S 51. MOBILE POS 52. MOBILE POS 53. MOBILE POS 54. M O B I L E C L I E N T E L I N G 55. C A M E R A ALLOWS ASSOCIATES TO PHOTOGRAPH MERCHANDISE AND SHARE WITH CLIENTS IPADS ON THE SELLING FLOOR 56. M A P S ALLOWS ASSOCIATES TO GIVE CLIENTS DIRECTIONS IPADS ON THE SELLING FLOOR 57. P H O T O S ALLOWS ASSOCIATES TO EMAIL CLIENTS PHOTOGRAPHS IPADS ON THE SELLING FLOOR 58. E - B O O K S DOCUMENTS / PDFS IN LIBRARY IPADS ON THE SELLING FLOOR 59. SAKS STORE WEBSITE CCAMBASSADOR SAKS POV STYLE.COM IPADS ON THE SELLING FLOOR LINKS & APPS 60. SAKS FACEBOOK SAKS TWITTER GOOGLE TRANSLATOR IPADS ON THE SELLING FLOOR LINKS & APPS 61. MOBILE CLIENTELING 62. MOBILE CLIENTELING 63. MOBILE CLIENTELING 64. MOBILE CLIENTELING 65. MOBILE CLIENTELING 66. MOBILE CLIENTELING 67. MOBILE CLIENTELING 68. MOBILE CLIENTELING 69. Driving Engagement How are we engaging users in the mobile channel D R I V I N G E N G A G E M E N T 70. MOBILE FRIENDLY EMAIL TEMPLATES 71. PUSH NOTIFICATIONS SMS ALERTS 72. PASSBOOOK 73. iOS Updates Deliver new features Content UpdatesO I Keep things freshA U P DS T E SDELIVER NEW FEATURES CONTENT UPDATES KEEPS THINGS FRESH 74. Takeaways T A K E A W A Y Jordan and Roger to supply contentEMBRACE TECHNOLOGY CHANGE STORE CULTURE ALLOW 24/7 ACCESS IDENTIFY GROWTH OPPURTUNITIES TEST AND REFINES 75. T H A N KY O U