sales-brochure - the baby show 2015
TRANSCRIPT
Be Part Of The UK’s Leading Pregnancy & Parenting Event
Meet an unrivalled consumer audience of new and expectant parents looking to touch, test, try and buy products and services.
23-25 October 2015 Olympia London
19-21 February 2016ExCeL London
15-17 May 2015NEC Birmingham
www.thebabyshow.co.uk
Call us today on +44 (0)20 7384 8125 to discuss your participation
Be Part Of The Baby Show
23-25 October 2015Olympia London
15-17 May 2015NEC Birmingham 19-21 February 2016
ExCeL London
The Baby Show Event Series
A targeted audience actively seeking products & information
The Baby Show offers your business the chance to actively engage with parents-to-be and new parents who are looking to touch, test, try and buy all the products they need during their pregnancy and their baby’s early years. Visitors come to interact with the widest range of companies and seek advice from product experts face-to-face, at a crucial time in their buying process.
With almost 800,000 UK births a year, the shows continue to attract a brand new audience to each event at the time when they are eager to spend.
Visitor Attendance
21,634 The Baby Show, ExCeL London 2015
20,172 The Baby Show, NEC Birmingham 2014
20,684 The Baby Show, Olympia Kensington 2014
Average Distance Visitors Travel To The Baby Show
0-20 miles – 54%
21-50 miles – 24%
50+ miles – 14%
Call us today on +44 (0)20 7384 8125 to discuss your participation
Be Part Of The Baby Show
Gain access to a new target market at every event…
The Audience
Research independently conducted by Fusion Communications Ltd. 2014
The Baby Show Series comprises 3 Shows each with a dedicated proposition:
ExCeL: Showcasing leading brands. Attracting professionals from London and the home counties. Incorporating The Work & Family Show feature.
Birmingham: Showcasing leading and value brands. Attracting expectant, new and young families from the widest geographic reach.
Olympia: Leading and boutique brands. Premium West London and Home Counties audience.
61% of visitors are pregnant
38% of visitors have children
80% of visitors spend 3 hours or more at the show
£773 average spend at and post show per person
82% of pregnant visitors are first time parents
28% of visitors attend with grandparents with average spend of £457
94% of visitors have never visited the show before.
Call us today on +44 (0)20 7384 8125 to discuss your participation
Be Part Of The Baby Show
The Baby Show multi-channelled campaign achieves approximately 1.7 million consumer touch points per show via direct mail, print and online advertising, PR and social media campaigns and also ‘money can’t buy’ marketing opportunities through close partnerships with key brands and sponsors*.
Unrivalled Marketing Campaign Delivering Customers To You
The Value Of Live Events
Helping you to meet your brand and marketing objectives
• Generate sales through a high spending targeted audience
• Enhance your brand with dynamic face-to-face engagement
• Launch new products and test the marketplace
• Sample and demonstrate your products
• Build a new client base and collect valuable data
• Create a PR story around your activity at the largest event of its kind
• Gain feedback from customers and conduct market research
The UK’s favourite parenting club Nurture
Call us today on +44 (0)20 7384 8125 to discuss your participation
Be Part Of The Baby Show
The reason we love coming here with Maxi-Cosi and Quinny is because we are able to interact with so many people. We get to give them all the help and advice they need and also are able to show them different products that they may not have seen in other places.
Dorel
Here’s What Others Are Saying About Us...
We returned to The Baby Show this year after launching Busy Peas several years ago at Earls Court. It is always a great experience and so far we’ve had the best show yet, with increasing numbers of sales and the opportunities to meet face-to-face with our direct clients.
Busy Peas
We’ve had fantastic interaction with the public at The Baby Show, it is a great opportunity for us to increase our brand awareness and get in touch with a large footfall of parents, all under one roof.
Woodland Trust
The Baby Show is a great event and is really good to raise the profile of Stokke, I think the main thing is to meet the consumers and hear the feedback, we launch new products and see what people like and what they don’t like. It’s great to meet the people that actually use the products!
Stokke
Be Part Of The Baby Show
To discuss stand options at the event please contact
Thiago Alves Tel: +44 (0)20 7384 8125
Email: [email protected]
Matthew Evans Tel: +44 (0)20 7384 8176
Email: [email protected]
To discuss Sponsorship options please contact Thiago Alves
Tel: +44 (0)20 7384 8125 Email: [email protected]
The Baby Show team offer a wide range of options from shell scheme stands through to bespoke sponsorship packages:
Space Only Stand
NEC £278 ExCeL £278 Olympia £292
Shell Scheme Stand
NEC £309 ExCeL £309 Olympia £325
Shell scheme stands include walls, fascia name board and carpet. All prices per m2 and subject to VAT. £75 service charge applies. Public Liability insurance is required.
Sponsorship Opportunities
Bring your brand to life and gain even greater exposure across The Baby Show series with our tailor-made sponsorship packages, created to meet your specific brand and marketing objectives.
Previous sponsorship packages include Aldi Mamia Changing Area, The Joie Pit Stop Café and the tommee tippee Feeding Area.
The Baby Show Sponsors & Partners Include:
Engage With & Influence Your Market