sales presentation on coca cola pakistan
DESCRIPTION
Sales ManagementTopic:Coca ColaPresentors:Farhan Abid Ali Shahzad Abdul WaqarSubmitted To:Ch. NaeemSales Call Agenda• • • • • • • • • Introduction When Coca Cola Came in Pakistan? Ingredients Pricing Benefits Comparison (Coca Cola VS Pepsi) Comparison Chart Social Responsibility Charitable ChartIntroduction• The Coca cola company Is one of the largest manufacturers, distributors and marketers of non-alcoholic beverages. • Coca Cola was invented in 1886. • The coca cola Company ofTRANSCRIPT
Présentation Sales
Management
Topic: Coca Cola
Presentors: Farhan Abid
Ali Shahzad Abdul Waqar
Submitted To: Ch. Naeem
Sales Call Agenda
• Introduction• When Coca Cola Came in Pakistan?• Ingredients• Pricing• Benefits• Comparison (Coca Cola VS Pepsi)• Comparison Chart• Social Responsibility• Charitable Chart
Introduction
• The Coca cola company Is one of the largest manufacturers, distributors and marketers of non-alcoholic beverages.
• Coca Cola was invented in 1886.• The coca cola Company offers nearly 400 brands in
over 312 countries.• Coca-Cola syrup was created by pharmacist Dr. John Styth Pemberton on May 8, 1886.
When Coca Cola Came in Pakistan?
• In 1950s Coca cola started its operations in Pakistan• In 1996, the coca cola itself took over business
operations in Pakistan & setup its 1st production plant in Karachi.
• Now there are 6 production units and 11 distribution units working in Pakistan providing employment to more than 6000 people.
Ingredients
• Carbonated water • Sugar• Caffeine • Colour• Phosphoric acid v.
Caramel• Natural flavourings
Pricing
• These are the CSD Drinks Rates of Coca Cola given below ;
• SSRB 250ml Rs.13 • SSNRB 250ml Rs.25• SSPET 500ml Rs.30• MSPET 1500ml Rs.65• Jumbo 2.250ml Rs.85
Benefits
There are basic two types of benefits which are given by the company for its customers • Consumer promotions:
Normally the discounts given by company for its consumers in Ramazan,Eids and on other festivals.• Trade promotions: Discounts given by company for its retailers and distributers on ongoing basis.
ComparisonCoca Cola VS Pepsi
•Market Share : 62%•Coke : 20.8%•Coke Diet : 2%•Fanta : 10.1%•Sprite : 18.9%•Sprite 3G : 8.2%
•Market Share : 38% •Pepsi : 15%•Pepsi Max :0.5%•Miranda :4%•7up : 9%•Dew : 9.5%
Social Responsibilities
• Promoting Diversity• Charitable Donations• The Valued Youth Program• Movement Against HIV / AIDS
Coca Cola Charitable Donation