sas visual analytics hands-on
TRANSCRIPT
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SAS VISUAL ANALYTICS HANDS-ONINSTANT GRATIFICATION ON BIG DATA
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AGENDA FOR THE DAY
TIME8:30 a.m. Registration & Breakfast 9:00 a.m. Visual Analytics Introduction and Overview9:30 a.m. Visual Analytics Walk through 9:45 a.m. Break10:00 a.m. Put SAS Visual Analytics through its Paces
Using real data and real scenariosExplore all relevant data quickly and easily
10:45 a.m. Sharing Insights Through Visual Analytics ReportingUsing sample reports to show dissemination of insight
11:00 a.m. Break11:15 a.m. Visual Statistics
Moving from analytics to statistics11:50 am Wrap up and questions
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SAS VISUAL ANALYTICS LAB OBJECTIVES
• Introduce you to a the new approach for BI• Get hands on with Visual Analytics • Understand how Visual Statistics extends the capabilities• Learn how to get started with Visual Analytics• Answer your questions
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ExplorationData Visualization
ANALYTICS WHAT DOES ANALYTICS MEAN TO YOU?
Traditional Reporting Creation and sharing of known
information resulting in the deliver of reports
Data DiscoveryExploration of data to
discovery new questions and opportunities
Advanced AnalyticsLeverage Data to make the best
decisionForecastingOptimization
Prediction
Standard ReportsDashboards
Ad Hoc Query
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BI CIRCA 1995 THE WAY BI TYPICALLY WORKS
DATA SOURCESoperational, transactional
INFORMATION ORGANIZEDsummaries, samples, subsets
INTELLIGENCE ADDEDcalculations, hierarchies, groups
ANALYTICS PERFORMEDdescriptive, predictive, prescriptive
APATHY
Attributes:• Data rules the process• IT gathers and organizes the data• Multi step process• Analytics are an after thought• Outcome is a report
ITDRIVEN
REPORTS DELIVERED
USERDRIVEN
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BI TODAY BUSINESS INTELLIGENCE PROCESS REVISED
DATA SOURCESoperational, transactional
ORGANIZE INFORMATION
ADD INTELLIGENCE
PERFORM ANALYTICS
DESIGN REPORT
ENTHUSIASM
Attributes:• Data is still required• End Users organize and enrich
data• Reports are visualized• Self serve and agility is a reality• Outcome is amazing
ITDRIVEN
USERDRIVEN
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BI TODAY BUSINESS INTELLIGENCE PROCESS REIMAGINED
ENTHUSIASMGive Business Users access to all the data
• No more samples, subsets, summaries• Granular, detailed transactions: what the business does.
Empower business users with tools to:• Organize the information• Add intelligence – data autonomy• Perform (and understand) advanced analytics• Design and customize their own reports
SELF SERVICE ENABLEMENT EMPOWERMENT ENTHUSIASM
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Data Autonomy
VISUAL ANALYTICS WHEN TO CONSIDER IT
Enterprise Data Sandbox
Governed Visualization
Analytical Insights
Data Prep to Visualization
ScalabilityLeverage SAS Investment
Unguided Analysis
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VISUALIZATION WHY IT MATTERS…
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecDomestic $1,983 $2,343 $2,593 $2,283 $2,574 $2,838 $2,382 $2,634 $2,938 $2,739 $2,983 $3,493 International $574 $636 $673 $593 $644 $679 $593 $139 $599 $583 $602 $690
versus
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SAS VISUAL ANALYTICS & SAS VISUAL
STATISTICSDELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
MOBILEDATA PREPARATION
EXPLORATION REPORTING
• Native iOS and Android applications that delivers interactive reports
• Join data from multiple sources
• Create calculated and derived columns
• Load data
• Perform ad-hoc analysis and data discovery
• Apply exploratory analytics
• Create dashboard style reports for web
or mobile
SAS LASR ANALYTIC SERVER
ADMINISTRATION
• Monitor SAS LASR Analytic server
• Load/unload data• Manage security
MODELING
• Perform exploratory data analysis
• Conduct rapid model prototyping
Central Entry Point Integration Role-based Views
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SAS VISUAL ANALYTICS SAS IN-MEMORY ARCHITECTURE
RAM
CPU CPU
SAS LASR Analytic Server
• Data in-memoryUltra-fast processing
• Extreme ParallelismLeveraging all processor cores
• Distributed EnvironmentStart small and grow
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SAS VISUAL ANALYTICS PREPARING THE DATA…
ANALYTICAL TABLE:• Simple flat table: rows and columns• Denormalized• Each row is an autonomous transaction• No summaries or total• No hierarchical structure
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HANDS ON LAB
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SAS® VISUAL ANALYTICS DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
Central Entry Point Integration Role-based Views
MOBILE BIDATA BUILDER EXPLORER DESIGNER• Native iOS and
Android applications that deliver interactive reports
• Join data from multiple sources
• Create calculated and derived columns
• Load data
• Perform ad-hoc analysis and data discovery
• Apply advanced analytics
• Create dashboard style reports for web
or mobile
SAS® LASR™ ANALYTIC SERVER
ADMINISTRATOR• Monitor SAS® LASR™
Analytic server• Load/unload data• Manage security
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SAS® VISUAL ANALYTICS DESIGNER
Interface for designing reports and dashboards Leverage existing reports and data to create reports Self-service data import from most popular data sources,
including Twitter and Salesforce Use multiple data sources in a single report Large number of visualization options with ability to create
custom graphs WYSIWYG designer with integrated report viewer Precision and tiled layout Report object interactions, linking to sections, reports, stored
processes, or external content Prompts at the report, section, and report object levels Comments in the report and object (charts and tables) levels Self-service Hierarchies: Drill down, up, and across siblings Quickly derive relative time calculations and create new
calculated columns via expression builder Parameterize calculations, filters, display rules, and ranks Print report, section, object, share report via email, schedule
reports to be distributed, setup and receive alerts via email or sms
Export data to Excel and CSV/TSV document formats “Adaptive presentation” - build once, access on computer
browser, mobile device, MS Office suite and SharePoint
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SAS® VISUAL STATISTICS
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SAS® VISUAL STATISTICS FUELING THE ANALYTICS LIFECYCLE
SAS® Visual Statistics
TEXTCOMPETITIVEADVANTAGE
MANAGE DATA
EXPLOR
ED
ATA
EXPLORE & DEVELOP MODELS
DEP
LOY
&
MO
NIT
OR SAS® Visual Analytics
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SAS® VISUAL STATISTICS RAPID MODEL BUILDING AND REFINEMENT
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SAS® VISUAL STATISTICS
ANALYTIC CAPABILITIES HOW IT CAN BE USED?
Classification Predict outcomes using causal factors -, churn, campaign response, part failure
Regression Estimate outcomes using causal factors - spend, policy premium, credit limit, etc.
Clustering Segment data based on self-similarity – risk, profitability, demographic, etc.
Group-By Models by segments/groups (e.g. location, store, owner, device, etc.).
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SAS® VISUAL STATISTICS MODELING TECHNIQUES
• Predictive Techniques• Linear Regression• Logistic Regression• Generalized Linear Model• Classification Trees
• Descriptive Techniques• Clustering
• Group-By Processing• Auto-update
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HANDS ON LAB
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CLOSING COMMENTS
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ExplorationData Visualization
ANALYTICS WHAT DOES ANALYTICS MEAN TO YOU?
Traditional Reporting Creation and sharing of known
information resulting in the deliver of reports
Data DiscoveryExploration of data to
discovery new questions and opportunities
Advanced AnalyticsLeverage Data to make the best
decisionForecastingOptimization
Prediction
Standard ReportsDashboards
Ad Hoc Query
Copyr igh t © 2015 , SAS Ins t i t u te I nc . A l l r i gh ts res erved .
Data Autonomy
VISUAL ANALYTICS WHEN TO CONSIDER IT
Enterprise Data Sandbox
Governed Visualization
Analytical Insights
Data Prep to Visualization
ScalabilityLeverage SAS Investment
Unguided Analysis
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SAS® VISUAL ANALYTICS TRY BEFORE YOU BUY
http://www.sas.com/en_us/software/business-intelligence/visual-analytics.html
http://www.sas.com/en_us/software/analytics/visual-statistics.html
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QUESTIONS?