sca monthly digital audience - january 2016

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SCA Monthly Digital Audience January 2016

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SCA Monthly Digital AudienceJanuary 2016

747k 287k 9.2M 2.2M 958k 129kUnique Audience1 Avg Daily UBs2 Facebook Fans3 Twitter Followers4

Instagram Followers5

YouTube Subscribers6

#1 Radio Group with 286,700 Avg Daily UBs #1 Radio Group with Unique Audience of 747,000

#16 Australian Digital Publisher in Nielsen Market Intelligence #10 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Answers, 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Jan '16

726kUnique 28 Day

Streamers1

3.1m 7.3m385kMonthly Podcast

Downloads2

Monthly Video Views3

Total Monthly Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/12/2015, 2 OmnyStudio, 3 Ooyala + YouTube. Figures for Jan '16

SCA Mobile

85%

165k 1.1m

Mobile (% of Avg Daily UBs)3

Monthly App Users1

243kMonthly Mobile Avg Daily UBs3

Mobile App Installs (all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Jan '16

SCA Social

2.2m 958kTwitter

Followers3

Instagram Followers4

9.2mFacebook

Fans2

3.9m Total Australian Facebook Engagement1

129kYouTube

Subscribers5

Sources: 1 Facebook ‘People Talking About This’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Jan '16

Hit Network

1.6m 901kTwitter

Followers2

Instagram Followers3

6.6mFacebook

Fans1

178kAvg Daily

UBs5

96kMonthly

App Users6

2.7mMonthly

Video Views7

123kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 AppAnnie, 7 Ooyala + YouTube. Figures for Jan '16

154k 368k 18k 8.8k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

YouTube Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Jan '16

Triple M Network

341k 30kTwitter

Followers2

Instagram Followers3

1.3mFacebook

Fans1

94kAvg Daily

UBs4

72kMonthly

App Users5

385kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 AppAnnie, 6 Ooyala + YouTube. Figures for Jan '16

49k 216k 150k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

Sport

4.2kMonthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 AppAnnie. Figures for Jan '16

Australian Publishers (All Devices)

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NEWS AUSTRALIA NEWS CORP AUSTRALIA

FAIRFAX MEDIA FAIRFAX MEDIA LIMITED

NINEMSN NINE ENTERTAINMENT CO.

AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT

EBAY EBAY INC.

REALESTATE.COM.AU LTD. REA GROUP LTD

YAHOO!7 SEVEN WEST MEDIA & YAHOO!

TELSTRA MEDIA TELSTRA CORPORATION LTD

CARSALES.COM LIMITED CARSALES.COM LTD

TRIPADVISOR TRIPADVISOR MEDIA GROUP

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3,688,496

3,674,372

1,961,588

1,641,238

1,368,239

1,112,455

1,086,206

972,752

510,338

496,408

+18.2%

+14.1%

+9.0%

+26.2%

+20.9%

+24.8%

+13.2%

+6.2%

+21.3%

+11.2%

SCA is the 16th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 19,010,093 +13.8%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - January 2016

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BBC BBC WORLDWIDE LTD

GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC

ALLURE MEDIA FAIRFAX MEDIA LIMITED

CBS INTERACTIVE CBS CORPORATION

MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD

SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP

LINKEDIN LINKEDIN CORPORATION

SBS SPECIAL BROADCASTING SERVICE CORP.

CRICKET AUSTRALIA CRICKET AUSTRALIA LBG

KIDSPOT KIDSPOT.COM.AU PTY LTD

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439,280

426,614

404,000

310,097

299,081

286,700

241,066

233,136

211,210

203,530

+8.0%

+31.9%

+11.8%

+5.2%

+13.4%

+22.5%

+15.2%

+19.1%

+36.3%

+18.1%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

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HIT NETWORK* SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK NOVA ENTERTAINMENT

KIIS NETWORK AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO

3AW FAIRFAX MEDIA

2GB 873AM MACQUARIE RADIO NETWORK

97.3 COASTLIVE.COM.AU WEST COAST RADIO

CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK

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178,267

161,899

111,885

93,911

12,767

12,437

11,598

10,387

+17.2%

+14.5%

-7.8%

+33.8%

-19.9%

+5.7%

+105%

-19.8%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - January 2016 *Referred to in Nielsen as ’Today’s Hit Network’

PREVRANK COMPANY AVG DAILY UB % CH.

SMOOTHFM NOVA ENTERTAINMENT

THE EDGE AUSTRALIAN RADIO NETWORK

MIX 94.5FM SOUTHERN CROSS AUSTEREO

FIVEAA NOVA ENTERTAINMENT

SEA FM SOUTHERN CROSS AUSTEREO

2UE FAIRFAX MEDIA

RADIOWEST SOUTHERN CROSS AUSTEREO

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9,243

6,723

4,031

2,229

2,068

1,510

1,428

-2.5%

-22.2%

+14.9%

+28.2%

+14.7%

+5.8%

-8.5%