SCA Monthly Digital Audience

September 2016

420k 10.9m 2.4m 1.2m 154k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,349,000

#1 Radio Group with 420,386 Avg Daily UBs (SCA’s highest ever)

#12 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Sep '16

1.3m

Unique Audience1

Vevo Australian Audience

4.3mUnique Desktop

Viewers2

9.7mTotal Audience

(All Devices)1

90%Ave. completion

rate of ad views4

82%Ave. viewability

rate of ads5

15m 23sAverage

View Duration1

Vevo video

streams3

189m

Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore

Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Sep '16

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Sep ‘16

1,349,000

659,000

543,000

172,000

0

400,000

800,000

1,200,000

1,600,000

SCA ARN Nova Entertainment Macquarie Radio

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) Sep ‘16

606,000

519,000488,000

281,000

218,000

0

175,000

350,000

525,000

700,000

Triple M Hit Network KIIS Network NovaFM Smooth

733kUnique 28 Day

Streamers1

3.4m 4.6m3.7mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/09/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Sep '16

SCA Mobile

86%

231k 1.4m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

361kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Sep '16

SCA Social

2.4m 1.2m10.9m 154k

3m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About

This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram

& 5 YouTube. Figures for Sep '16

Twitter

Followers3

Instagram

Followers4

Facebook

Fans2

YouTube

Subscribers5

Australian Facebook Engagement – Radio

Source: Facebook API - 28 Day ‘People Talking About This’ (AU) - recorded 1 Oct 2016

2,973,988

441,220331,814

241,044

57,316

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

2,275,000

2,450,000

2,625,000

2,800,000

2,975,000

3,150,000

SCA ARN Nova ABC Radio Fairfax Radio

Australian Facebook Engagement – Radio Brands

Source: Facebook API - 28 Day ‘People Talking About This’ (AU) – recorded 1 Oct 2016

2,053,004

450,331

294,938 293,784

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

2,275,000

Hit Network Triple M Network Nova FM KIIS Network

HIT Network

1.9m 1.1mTwitter

Followers2

Instagram

Followers3

8.1mFacebook

Fans1

197kAvg Daily

UBs5

105kMonthly

App Users6

1.6mMonthly

Video Views7

154kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for Sep '16

112k 458k 23k 9k 21k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Sep '16

Triple M Network

391k 65kTwitter

Followers2

Instagram

Followers3

1.6mFacebook

Fans1

200kAvg Daily

UBs4

95kMonthly

App Users5

Monthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

Sep '16

429k

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Sep '16

97kTwitter

Followers5

167kAvg Daily UBs1

Avg Daily

UBs2

Sport

120kFacebook

Fans4

9kMonthly

App Users3Twitter

Followers5

Avg Daily

UBs6

Facebook

Fans4

Monthly

App Users3

85k 80k 10k 136k 73k

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

NINE ENTERTAINMENT CO.

NINE ENTERTAINMENT CO.

REALESTATE.COM.AU LTD.

REA GROUP LTD

EBAY

EBAY INC.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

1

2

3

6

4

5

7

8

9

11

3,742,123

3,259,956

1,429,604

1,336,436

1,149,282

1,022,335

798,402

490,994

452,597

420,865

-5.8%

-2.5%

-6.5%

+22.0%

+1.7%

-0.9%

-0.7%

-4.2%

-0.9%

-1.2%

SCA is the 12th biggest tagged-publisher in Australia (all devices)

PREVRANK PUBLISHER AVG DAILY UB % CH.

MARKET AGGREGATE 18,949,894 -2.1%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Sep 2016

11

12

13

14

15

16

17

18

19

20

ALLURE MEDIA

ALLURE MEDIA

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

BBC

BBC WORLDWIDE LTD

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

SBS

SPECIAL BROADCASTING SERVICE CORP.

BAUER MEDIA GROUP

BAUER MEDIA GROUP

SEVEN WEST MEDIA

SEVEN WEST MEDIA

LINKEDIN

LINKEDIN CORP

CBS INTERACTIVE

CBS CORPORATION

12

14

10

13

16

17

19

15

26

18

420,865

420,386

396,745

382,546

358,470

296,323

295,058

286,023

273,800

250,259

-5.9%

+7.9%

-15.4%

-9.1%

+20.1%

+9.9%

+14.8%

-25.7%

+62.3%

-3.3%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

TRIPLE M NETWORK

SOUTHERN CROSS AUSTEREO

HIT NETWORK*

SOUTHERN CROSS AUSTEREO

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

NOVA FM NETWORK

NOVA ENTERTAINMENT

2GB 873AM

MACQUARIE RADIO NETWORK

CLASSIC HITS RADIO

AUSTRALIAN RADIO NETWORK

SMOOTHFM

NOVA ENTERTAINMENT

3AW

FAIRFAX MEDIA

3

1

2

4

5

6

7

8

199,758

197,306

181,485

103,909

18,825

17,047

16,336

12,635

+18.8%

+2.5%

+6.6%

+19.1%

-12.4%

+0.6%

+13.4%

-1.1%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Sep 2016

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence

PREVRANK COMPANY AVG DAILY UB % CH.

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

THE EDGE

AUSTRALIAN RADIO NETWORK

FIVEAA

NOVA ENTERTAINMENT

MIX 94.5FM

SOUTHERN CROSS AUSTEREO

SEA FM

SOUTHERN CROSS AUSTEREO

RADIOWEST

SOUTHERN CROSS AUSTEREO

2UE

FAIRFAX MEDIA

9

10

11

12

13

14

15

10

9

12

11

13

14

16

6,047

5,634

4,414

3,635

1,639

1,348

1,194

-13.4%

-38.8%

+1.8%

-35.4%

-26.1%

-18.4%

+3.3%