sca monthly digital audience - june 2016

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SCA Monthly Digital Audience June 2016

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Page 1: SCA Monthly Digital Audience - June 2016

SCA Monthly Digital Audience

June 2016

Page 2: SCA Monthly Digital Audience - June 2016

389k 10.5m 2.3m 1.1m 150k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,305,000

#1 Radio Group with 388,689 Avg Daily UBs

#12 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for June '16

1.3m

Unique Audience1

Page 3: SCA Monthly Digital Audience - June 2016

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) June ‘16

1,305,000

693,000 669,000

341,000

0

400,000

800,000

1,200,000

1,600,000

SCA ARN Nova Entertainment Macquarie Radio

Page 4: SCA Monthly Digital Audience - June 2016

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) June ‘16

589,000570,000

511,000

466,000

98,000

0

175,000

350,000

525,000

700,000

Hit Network Triple M NovaFM KIIS Smooth

Page 5: SCA Monthly Digital Audience - June 2016

678kUnique 28 Day

Streamers1

2m 5.6m3.4mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/04/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for June '16

Page 6: SCA Monthly Digital Audience - June 2016

SCA Mobile

85%

217k 1.3m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

331kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for June '16

Page 7: SCA Monthly Digital Audience - June 2016

SCA Social

2.3m 1.1m10.5m 150k

2.4m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About

This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram

& 5 YouTube. Figures for June '16

Twitter

Followers3

Instagram

Followers4

Facebook

Fans2

YouTube

Subscribers5

Page 8: SCA Monthly Digital Audience - June 2016

Australian Facebook Engagement – Radio

Source: Facebook API 28 Day People Talking About This (AU) - recorded 1 July 2016

2,446,711

746,423

435,768

258,467

81,027

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

2,275,000

2,450,000

2,625,000

SCA ARN Nova ABC Radio Fairfax Radio

Page 9: SCA Monthly Digital Audience - June 2016

Australian Facebook Engagement – Radio Brands

Source: Facebook API 28 Day People Talking About This (AU) – recorded 1 July 2016

1,656,229

424,780 420,083 392,369

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

Hit Network Triple M Network KIIS Network Nova FM

Page 10: SCA Monthly Digital Audience - June 2016

HIT Network

1.9m 1.1mTwitter

Followers2

Instagram

Followers3

7.9mFacebook

Fans1

225kAvg Daily

UBs5

95kMonthly

App Users6

1.6mMonthly

Video Views7

145kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for June '16

Page 11: SCA Monthly Digital Audience - June 2016

163k 367k 20k 9k 20k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for June '16

Page 12: SCA Monthly Digital Audience - June 2016

Triple M Network

368k 50kTwitter

Followers2

Instagram

Followers3

1.5mFacebook

Fans1

141kAvg Daily

UBs4

117kMonthly

App Users5

337kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

June '16

Page 13: SCA Monthly Digital Audience - June 2016

97k 280k 163k 18k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

Sport

19k

Monthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for June '16

Page 14: SCA Monthly Digital Audience - June 2016

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

EBAY

EBAY INC.

REALESTATE.COM.AU LTD.

REA GROUP LTD

NINEMSN

NINE ENTERTAINMENT CO.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

BBC

BBC WORLDWIDE LTD

CARSALES.COM LIMITED

CARSALES.COM LTD

1

2

3

5

6

4

7

8

10

9

3,847,944

3,309,155

1,489,799

1,183,987

1,164,517

1,090,244

956,937

691,000

488,058

474,640

+0.5%

-1.1%

-3.8%

-3.0%

-2.3%

-17.7%

-8.4%

+10.1%

+13.2%

-2.8%

SCA is the 12th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.

MARKET AGGREGATE 18,440,097 -1.3%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - June 2016

11

12

13

14

15

16

17

18

19

20

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

ALLURE MEDIA

ALLURE MEDIA

SBS

SPECIAL BROADCASTING SERVICE CORP.

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

CBS INTERACTIVE

CBS CORPORATION

SPORTINGPULSE

MULTICHANNEL NETWORK

ESPN

ESPN INTERNET VENTURES

SEVEN WEST MEDIA

SEVEN WEST MEDIA

11

14

12

15

16

13

18

17

21

26

449,424

388,689

347,223

294,805

281,755

274,708

270,044

229,117

225,009

220,182

+6.8%

+9.2%

-1.6%

-5.1%

-8.1%

-26.9%

+1.5%

-15.8%

+8.8%

+29.1%

PREVRANK COMPANY AVG DAILY UB % CH.

Page 15: SCA Monthly Digital Audience - June 2016

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*

SOUTHERN CROSS AUSTEREO

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK

SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK

NOVA ENTERTAINMENT

2GB 873AM

MACQUARIE RADIO NETWORK

SMOOTHFM

NOVA ENTERTAINMENT

CLASSIC HITS RADIO

AUSTRALIAN RADIO NETWORK

3AW

FAIRFAX MEDIA

1

3

4

2

5

6

8

7

224,555

175,150

140,978

136,878

22,781

14,998

12,831

10,255

+11.3%

+9.1%

+3.1%

-24.7%

+5.4%

-19.7%

-5.2%

-28.8%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - June 2016

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence

PREVRANK COMPANY AVG DAILY UB % CH.

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

THE EDGE

AUSTRALIAN RADIO NETWORK

FIVEAA

NOVA ENTERTAINMENT

MIX 94.5FM

SOUTHERN CROSS AUSTEREO

SEA FM

SOUTHERN CROSS AUSTEREO

RADIOWEST

SOUTHERN CROSS AUSTEREO

2UE

FAIRFAX MEDIA

9

10

11

12

13

14

15

10

9

11

12

13

15

14

9,210

6,236

3,754

3,200

2,427

1,433

1,375

+28.0%

-18.5%

-37.5%

+0.7%

-5.3%

+11.3%

-20.1%