sca monthly digital audience - december 2015

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SCA Monthly Digital Audience December 2015

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SCA Monthly Digital AudienceDecember 2015

642k 234k 9.0M 2.0M 925k 126kUnique Audience1 Avg Daily UBs2 Facebook Fans3 Twitter Followers4

Instagram Followers5

YouTube Subscribers6

#1 Radio Group with 234,027 Avg Daily UBs #1 Radio Group with Unique Audience of 642,000

#16 Australian Digital Publisher in Nielsen Market Intelligence #10 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Answers, 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Dec '15

689kUnique 28 Day

Streamers1

2.7m 6.1m286kMonthly Podcast

Downloads2

Monthly Video Views3

Total Monthly Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/12/2015, 2 OmnyStudio, 3 Ooyala + YouTube. Figures for Dec '15

SCA Mobile

84%

164k 1m

Mobile (% of Avg Daily UBs)3

Monthly App Users1

196kMonthly Mobile Avg Daily UBs3

Mobile App Installs (all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Dec '15

SCA Social

2.0m 925kTwitter

Followers3

Instagram Followers4

9.0mFacebook

Fans2

4.4m Total Australian Facebook Engagement1

126kYouTube

Subscribers5

Sources: 1 Facebook ‘People Talking About This’ - AU Onlly, 2 Facebook (Global), 3 Twitter, 4

Instagram & 5 YouTube. Figures for Dec '15

Hit Network

1.6m 896kTwitter

Followers2

Instagram Followers3

6.5mFacebook

Fans1

152kAvg Daily

UBs5

105kMonthly

App Users6

2.5mMonthly

Video Views7

123kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 AppAnnie, 7 Ooyala + YouTube. Figures for Dec '15

132k 370k 18k 8.9k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

YouTube Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Dec '15

Triple M Network

336k 30kTwitter

Followers2

Instagram Followers3

1.3mFacebook

Fans1

70kAvg Daily

UBs4

71kMonthly

App Users5

228kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 AppAnnie, 6 Ooyala + YouTube. Figures for Dec '15

33k 196k 147k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

Sport

4.3kMonthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 AppAnnie. Figures for Dec '15

Australian Publishers (All Devices)

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FAIRFAX MEDIA FAIRFAX MEDIA LIMITED

NEWS AUSTRALIA NEWS CORP AUSTRALIA

NINEMSN NINE ENTERTAINMENT CO.

AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT

EBAY EBAY INC.

YAHOO!7 SEVEN WEST MEDIA & YAHOO!

TELSTRA MEDIA TELSTRA CORPORATION LTD

REALESTATE.COM.AU LTD. REA GROUP LTD

TRIPADVISOR TRIPADVISOR MEDIA GROUP

CARSALES.COM LIMITED CARSALES.COM LTD

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3,221,860

3,119,531

1,799,413

1,300,685

1,131,405

959,714

915,647

891,393

446,363

420,570

-12.3%

-17.5%

-11.4%

-12.7%

-7.1%

-11.4%

-13.7%

-21.1%

+22.1%

-8.0%

SCA is the 16th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 16,705,286 -10.4%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - December 2015

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BBC BBC WORLDWIDE LTD

ALLURE MEDIA FAIRFAX MEDIA LIMITED

GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC

CBS INTERACTIVE CBS CORPORATION

MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD

SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP

LINKEDIN LINKEDIN CORPORATION

SBS SPECIAL BROADCASTING SERVICE CORP.

KIDSPOT KIDSPOT.COM.AU PTY LTD

BAUER MEDIA GROUP BAUER MEDIA GROUP

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406,622

361,219

323,504

294,832

263,830

234,027

209,183

195,706

172,229

165,200

-14.8%

-9.6%

-5.9%

-7.8%

+9.8%

-23.6%

-21.3%

-4.6%

-10.9%

-15.7%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

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HIT NETWORK* SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK NOVA ENTERTAINMENT

KIIS/MIX NETWORK AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO

3AW FAIRFAX MEDIA

CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK

2GB 873AM MACQUARIE RADIO NETWORK

SMOOTHFM NOVA ENTERTAINMENT

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152,079

141,407

121,309

70,192

15,947

12,948

11,770

9,483

-27.8%

-20.0%

-23.3%

-22.3%

+29.1%

-0.7%

-35.1%

-21.4%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - December 2015 *Referred to in Nielsen as ’Today’s Hit Network’

PREVRANK COMPANY AVG DAILY UB % CH.

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THE EDGE AUSTRALIAN RADIO NETWORK

97.3 COASTLIVE.COM.AU WEST COAST RADIO

MIX 94.5FM SOUTHERN CROSS AUSTEREO

SEA FM SOUTHERN CROSS AUSTEREO

FIVEAA NOVA ENTERTAINMENT

RADIOWEST SOUTHERN CROSS AUSTEREO

2UE FAIRFAX MEDIA

8,643

5,655

3,509

1,819

1,739

1,560

1,427

+16.9%

+123%

-4.5%

-35.9%

-5.6%

N/A

-49.8%