sca monthly digital audience - may 2016
TRANSCRIPT
SCA Monthly Digital Audience
May 2016
356k 10.4m 2.3m 1.1m 148k
Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram
Followers4
YouTube
Subscribers5
#1 Radio Group with 355,784 Avg Daily UBs
#14 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for May '16
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) May ‘16
1,293,000
786,000
670,000
278,000
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio
Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) May ‘16
660,000
535,000 523,000
416,000
189,000
0
175,000
350,000
525,000
700,000
Hit Network Triple M NovaFM KIIS Smooth
679kUnique 28 Day
Streamers1
2.7m 5.9m3.6mMonthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/04/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for May '16
SCA Mobile
84%
207k 1.2m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
300kMonthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for May '16
SCA Social
2.3m 1.1m10.4m 148k
2.3m Total Australian Facebook Engagement1
Sources: 1 Facebook ‘People Talking About
This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram
& 5 YouTube. Figures for May '16
Followers3
Followers4
Fans2
YouTube
Subscribers5
Australian Facebook Engagement – Radio
Source: Facebook API 28 Day People Talking About This (AU) - recorded 1 June 2016
2,343,135
1,077,967
492,577
327,375
44,891
0
175,000
350,000
525,000
700,000
875,000
1,050,000
1,225,000
1,400,000
1,575,000
1,750,000
1,925,000
2,100,000
2,275,000
2,450,000
2,625,000
SCA ARN Nova ABC Radio Fairfax Radio
Australian Facebook Engagement – Radio Brands
Source: Facebook API 28 Day People Talking About This (AU) - recorded 1 June 2016
1,643,646
603,856
453,041
369,155
0
175,000
350,000
525,000
700,000
875,000
1,050,000
1,225,000
1,400,000
1,575,000
1,750,000
Hit Network KIIS Network Nova FM Triple M Network
HIT Network
2m 994kTwitter
Followers2
Followers3
7.8mFacebook
Fans1
202kAvg Daily
UBs5
100kMonthly
App Users6
2.2mMonthly
Video Views7
144kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5
Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +
YouTube. Figures for May '16
157k 367k 22k 9k 20k
Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for May '16
Triple M Network
364k 44kTwitter
Followers2
Followers3
1.5mFacebook
Fans1
137kAvg Daily
UBs4
114kMonthly
App Users5
461kMonthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
May '16
100k 270k 161k 17k
Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram
Followers4
Sport
20k
Monthly App Users5
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for May '16
Australian Publishers (All Devices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA CORPORATION LTD
NINEMSN
NINE ENTERTAINMENT CO.
EBAY
EBAY INC.
REALESTATE.COM.AU LTD.
REA GROUP LTD
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
CARSALES.COM LIMITED
CARSALES.COM LTD
BBC
BBC WORLDWIDE LTD
1
2
3
4
5
6
7
9
10
13
3,829,862
3,344,920
1,549,027
1,325,373
1,220,466
1,191,412
1,044,404
627,372
488,392
431,327
+1.7%
-1.3%
-4.6%
-1.6%
-3.1%
+0.2%
-3.5%
+8.0%
+0.1%
+4.5%
SCA is the 14th biggest tagged publisher in Australia (all devices)
PREVRANK COMPANY AVG DAILY UB % CH.
MARKET AGGREGATE 18,692,196 -1.3%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - May 2016
*New entry in May 2016
11
12
13
14
15
16
17
18
19
20
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
ALLURE MEDIA
ALLURE MEDIA
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
SBS
SPECIAL BROADCASTING SERVICE CORP.
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
SPORTINGPULSE
MULTICHANNEL NETWORK
CBS INTERACTIVE
CBS CORPORATION
BAUER MEDIA GROUP
BAUER MEDIA GROUP
KIDSPOT
KIDSPOT.COM.AU PTY LTD
11
14
12
15
17
16
20
18
19
22
420,913
380,345
375,730
355,784
310,786
306,492
272,022
266,101
247,392
218,551
-2.2%
+0.2%
-11.6%
-0.6%
+10.7%
+0.4%
+15.7%
+1.5%
+0.8%
-0.3%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
2GB 873AM
MACQUARIE RADIO NETWORK
SMOOTHFM
NOVA ENTERTAINMENT
3AW
FAIRFAX MEDIA
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
1
2
3
4
6
5
7
8
201,680
181,836
160,499
136,796
21,611
18,680
14,409
13,538
-9.3%
-9.2%
+8.2%
+16.9%
+8.3%
-13.0%
-8.9%
-9.6%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - May 2016
*Referred to in Nielsen as ’Today’s Hit Network’
PREVRANK COMPANY AVG DAILY UB % CH.
THE EDGE
AUSTRALIAN RADIO NETWORK
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
FIVEAA
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
SEA FM
SOUTHERN CROSS AUSTEREO
2UE
FAIRFAX MEDIA
RADIOWEST
SOUTHERN CROSS AUSTEREO
9
10
11
12
13
14
15
9
10
11
12
13
14
16
7,651
7,193
6,003
3,177
2,562
1,720
1,287
-2.1%
-5.1%
+29.9%
-6.6%
-1.3%
+10.6%
+20.7%