sca monthly digital audience - october 2016
TRANSCRIPT
SCA Monthly Digital Audience
October 2016
439k 11.1m 2.4m 1.3m 156k
Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1,398,000
#1 Radio Group with 438,835 Avg Daily UBs (SCA’s highest ever)
#11 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Oct '16
1.4m
Unique Audience1
Vevo Australian Audience
4.3mUnique Desktop
Viewers2
9.0mTotal Audience
(All Devices)1
90%Ave. completion
rate of ad views4
90%Ave. viewability
rate of ads5
15m 49sAverage
View Duration1
Vevo video
streams3
184m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Oct '16
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) Oct '16
1,398,000
775,000
551,000
226,000
0
400,000
800,000
1,200,000
1,600,000
SCA ARN Nova Entertainment Macquarie Radio
SCA vs Native Digital Publishers
Source: Nielsen Digital Ratings (Monthly) Oct '16
1,925,000
1,398,000
1,163,000
751,000
520,000 465,000
429,000 414,000
0
500,000
1,000,000
1,500,000
2,000,000
Uniq
ue A
udie
nce
980kUnique 28 Day
Streamers1
1.9m 4m4mMonthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/10/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Oct '16
SCA Mobile
86%
211k 1.5m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
376kMonthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Oct '16
SCA Social
2.4m 1.3m11.1m 156k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for Oct '16
Followers2
Followers3
Fans1
YouTube
Subscribers4
HIT Network
2m 1.2mTwitter
Followers2
Followers3
8.2mFacebook
Fans1
209kAvg Daily
UBs5
115kMonthly
App Users6
1.4mMonthly
Video Views7
153kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5
Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +
YouTube. Figures for Oct '16
109k 458k 24k 9k 21k
Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Oct '16
Triple M Network
400k 68kTwitter
Followers2
Followers3
1.6mFacebook
Fans1
201kAvg Daily
UBs4
100kMonthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
Oct '16
508k
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Oct '16
100kTwitter
Followers5
167kAvg Daily UBs1
Avg Daily
UBs2
Sport
121kFacebook
Fans4
7kMonthly
App Users3Twitter
Followers5
Avg Daily
UBs6
Fans4
Monthly
App Users3
84k 73k 7k 137k 75k
Australian Publishers (All Devices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA CORPORATION LTD
REALESTATE.COM.AU LTD.
REA GROUP LTD
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
CARSALES.COM LIMITED
CARSALES.COM LTD
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
1
2
3
5
4
6
7
8
9
10
3,715,243
3,156,910
1,386,117
1,296,812
1,295,108
1,163,178
1,016,137
827,513
491,597
453,135
-0.7%
-3.2%
-3.0%
+5.0%
-3.1%
+1.2%
-0.6%
+3.6%
+0.1%
+0.1%
SCA is the 11th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 19,038,036 +0.5%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Oct 2016
11
12
13
14
15
16
17
18
19
20
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
BBC
BBC WORLDWIDE LTD
ALLURE MEDIA
ALLURE MEDIA
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
BAUER MEDIA GROUP
BAUER MEDIA GROUP
SBS
SPECIAL BROADCASTING SERVICE CORP.
SEVEN WEST MEDIA
SEVEN WEST MEDIA
LINKEDIN CORP
PERFORM
PERFORM GROUP
12
14
13
11
15
17
16
18
19
25
438,845
409,382
404,852
385,415
305,573
298,631
284,979
269,790
264,072
247,157
+4.4%
+7.0%
+2.0%
-8.4%
-14.8%
+1.2%
-3.8%
-5.7%
-3.6%
+50.5%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
NOVA FM NETWORK
NOVA ENTERTAINMENT
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
2GB 873AM
MACQUARIE RADIO NETWORK
SMOOTHFM
NOVA ENTERTAINMENT
3AW
FAIRFAX MEDIA
2
1
3
4
6
5
7
8
209,007
200,883
194,388
106,115
20,625
17,208
13,064
12,932
+5.9%
+0.6%
+7.1%
+2.1%
+21.0%
-8.6%
-20.0%
+2.4%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Oct 2016
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
THE EDGE
AUSTRALIAN RADIO NETWORK
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
FIVEAA
NOVA ENTERTAINMENT
SEA FM
SOUTHERN CROSS AUSTEREO
RADIOWEST
SOUTHERN CROSS AUSTEREO
6PR
FAIRFAX MEDIA
9
10
11
12
13
14
15
10
9
12
11
13
14
15
9,438
6,179
5,597
3,604
2,100
1,782
1,217
+67.5%
+2.2%
+54.0%
-18.4%
+28.1%
+32.2%
+1.9%