scaling up growing up - amazon s3 · 2015. 11. 3. · from startup nation to scale up nation...
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From startup nation to scale up nation
SCALING UPGROWING UP
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What was the average exit deal size for last year versus 5 years ago?
ironSource @ironSource
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ironSource @ironSource
2009$35M
2014$212M
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ironSource @ironSource
Which Israeli tech companies have reached a $1B market cap?
(or are getting close to it)
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ironSource @ironSource
Waze
Taboola
Outbrain
MobileEye
CyberArk
Wix
Galileo
Mercury
NDS
Chromatis
ironSource
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ironSource @ironSource
Where does Israel rank on the NASDAQ?
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ironSource @ironSource
China151
Israel87
Population
8.3MPopulation
1.35B
Second non-US country in the world after China
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ironSource @ironSource
Which leading gaming conference has chosen to hold a conference in TLV?
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ironSource @ironSource
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ironSource @ironSource
THE ISRAELI ENTERPERNEUER
Young and restless
Lacks large-scale business management experience
Tech-focused
Thinks he knows everything (or almost everything)
Has a lot of “Chutzpa”
Doesn’t know the following positions exist - CFO & CMO
Looking to secure his/her future quickly
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Waze
Taboola
Outbrain
MobileEye
CyberArk
Wix
Galileo
Mercury
NDS
Chromatis
ironSource
ironSource @ironSource
THE ISRAELI STARTUP
Pioneering technology
Agile
Small in size
No marketing/positioning capabilities
Doesn’t have the following positions - CFO & CMO
Quick and ballsy. Looking for an exit deal.
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ironSource @ironSource
What are the challenges Israeli companies are facing in scaling up?
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ironSource @ironSource
STYLESCULTURESEGOSCLASH OF CLASH OF CLASH OF
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CLASH OF
EGOSThe Challenge of Inorganic Growth
ironSource @ironSource
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ironSource @ironSource
Get multiple CEOs and founders to report to one
Achieve a certain level of financial de-risking that allows for running a marathon
A shared vision and culture
Trust between the founders
Teaching CEOs to play niceCLASH OF
EGOS
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ironSource @ironSource
Some great examplesCLASH OF
EGOS
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ironSource @ironSource
The Challenge of Going Global
CLASH OFCULTURES
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ironSource @ironSource
The art of global expansion
Humility - learning to work with and respect di�erent business cultures
Patience - adapting to working in long-term cycles
Managing decentralization - syncing multiple global o�ces
CLASH OFCULTURES
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CLASH OFCULTURES
CHINA@ironSource
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ironSource @ironSource
CLASH OFSTYLES
The Challenge of Global Positioning
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ironSource @ironSource
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ironSource
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ironSource @ironSource
From an Israeli celebrity to a category leader
Fundamentally alter your perception
Act according to long-term strategy instead of short-term tactics
Commit to the importance of marketing
Frame the story in a global context
CLASH OFSTYLES
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ironSource @ironSource
Go big or go home
CLASH OFSTYLES
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ironSource @ironSource
Can Israel create the next facebook?
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ironSource @ironSource
Turning lemons to lemonade
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ironSource @ironSource
“Chutzpa”
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ironSource @ironSource
“Chutzpa”Go big or go home
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ironSource @ironSource
Young and restless
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ironSource @ironSource
Young and restlessAgile and quickto adjust
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ironSource @ironSource
Lack of experience
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ironSource @ironSource
Lack of experienceThere is no box
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Looking to secure a solid financial future
ironSource @ironSource
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ironSource @ironSource
To become a world-leading category leader in app discovery and the largest global internet company ever founded in Israel.
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ironSource @ironSource
Looking to secure a solid financial futureCreating “for-profit”organizations
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THANK YOU
FOLLOW IRONSOURCE:
Omer Kaplan, Deputy CEO & Co-founderironSource
@ironSource