GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

SCHIPHOL INTERNATIONAL HUB

CASE STUDY MEETING 1

Question 1•How many levels of complexity can you identify in Schiphol’s baggage conveyor network?

Question 2•What are the management, organization, and technology components of Schiphol’s baggage conveyor network?

QUESTIONS

Question 3•What is the problem that Schiphol is trying to solve? Discuss the business impact of this problem.

Question 4•Think of the data that the network uses. What kinds of management reports can be generated from that data?

QUESTIONS

Question 1

How many levels of complexity can you identify in Schiphol’s baggage conveyor network?

Moved from check in area to departure gate• less

coordination between software and hardware levels

Moved gate to gate • handled by

human support and aid the work and also human-to-human relations

Moved from the arrival gate to the baggage claim • owner claim

their bags from the security officers and conveyor technician

To plan and control peripheral • Hardware and

software handling area where the conveyor network is large and intricate

Question 2

What are the management, organization, and technology components of Schiphol’s baggage conveyor network?

Management  Organizational Technology

1. Setting the goal2. Allocating human

resources3. Allocating financial

resources 4. New product

development 5. Try to introduce

new service offering and technology

• Marketing & Sales Department• Finance Department• Human Resource Department• Information Technology Departments• Production Department

• Destination Coded Vehicles (DCVs)• Automatic Bar Code Scanner• Radio Frequency Identification Tags• High Tech Conveyer Sorting Machine

Question 3

What is the problem that Schiphol is trying to solve? Discuss the business impact of this problem.

Problem Solution Impact

Mishandling of baggage in Schiphol’s baggage conveyors network

Trying to increase efficiency of their baggage handling system network

Loss of $2.5 billion for industry with annually affect 51 million passenger travelling through this airport

Question 4

Think of the data that the network uses. What kinds of management reports can be generated from that data?

Data•Hit/failure reports•Scheduling data•Delays•Usage information

Report•To allow plotting of cost-per-baggage reduction progressions