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brand big idea communication big idea campaign/advertising big idea review on communication stategic levelat the general idea developed to realize brand vision, brand mission…
a s s i g n m e n t 2.1 quang minh | quynh phuong | bao nhu | ai trang step 1 extract explicit short & long-term business goals as drivers of brand vision step 2 conduct…
consumer & market knowledge elite development program 2015 assignment 4.1 assignment 4.1 consumer & market knowledge Đức hiệp – ngọc khánh – minh thôngh…
assignment 4.1 minh quang thanh thùy hồng phong 1. research need – why research 2. research methodology 3. research and innovation 4. research brief 1. understanding…
team ngÁp minh hoang – bao nhu – ai trang – cong dung fragrance anti-dandruff romano man: a modern elegant man owning every games in life (from career to party &…
tet assignment Ái trang – minh quang – lan chi – công dũng luck in time challenge the government merge the two events together into one big spring festival. how…
step 1 extract explicit short & long-term business goals as drivers of brand vision step 2 conduct key stakeholder analysis to capture implicit brand requirements step…
elite development program 4 assignment 0 hiếu Ân – thái hoàng – minh quang – quỳnh phương agenda brand communication idea activation idea background analysis…
team huvo minh hoàng – bảo như – Ái trang – công dũng assignment zero 0% 20% 40% 60% 80% 100% h&s clear ramus medical product other rate of satisfaction…
minh thÔng– hỒng phong– vĂn hiỂn – assignment 3.1 insight is a penetrating understanding which provide hook or clues that lead to brand building opportunities…
step 1 extract explicit short & long-term business goals as drivers of brand vision step 2 conduct key stakeholder analysis to capture implicit brand requirements step…
young marketers elite 3 assignment 2.2 – ch drinks group 2 – giang, minh, thy, vỹ business context tet is the special occasion in year: • meaningful holiday to connect…
tet assigment Ái trang – minh quang – lan chi – công dũng challenge the government merge the two events together into one big spring festival. how to make 5.000.000/10.000.000…
elite development program 4 assignment 0 hieu an | thai hoang | quynh phuong | minh quang | yen anh 1.market performance 2.define problem 3.target consumer 4.brand propositon…
7 t e t . c a m p a i g n . i n s i g h t quang minh | quynh phuong | bao nhu | ai trang • result: all of our chosen campaigns are ones that were appreciated and ranked…
assignment 1.2 agenda 1. branging challenge - five ways of connecting with consumer 2. category transformation explanation quang huy - minh trang – quỳnh phương –…
t e t c a s e hieu an | quang minh | bao nhu | ton hao debrief what to do government campaign to persuade vietnamese to integrate western new year & vietnamese new year…
1. kẾ hoẠchtiẾpthỊ cỘng ĐỒng nuti grow plus+ vÌ mỘt thẾ hỆ trẺ em viỆt nam khÔng suy dinh dƯỠng 2. 1. bối cảnh & mục tiêu mục tiêu…
1. grand test – tea assignment 2. agenda background analysis brand ideation launching campaign rollout 1 2 4 3. background analysis inspiring, promisingline of product…
1. “heritage” integrated campaign agenda 1. brand background & campaign objectives 2. campaign planning 3. campaign execution 4. key learning points 2. brand background…