seo курс 2014, лекция 7 - Анализ на конкуренцията

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  • SEO

    7

    allviaweb.com

    http://allviaweb.comhttp://allviaweb.com

  • 1.1 SERP SEO , .

    , , .

    SEO SEO . .SEO .

  • 1.1 SERP

    SERP , - .

    , - , , . : wikipedia get.bg amazon.com (

    )

    https://www.google.com/search?q=iphone+5s+gold&oq=iphone+5s+&gs_l=serp.1.1.0l10.9054.9054.0.11335.1.1.0.0.0.0.142.142.0j1.1.0.ernk_timecombined.1..0...1.1.34.serp..0.1.142.dHWh-jI_83s

  • 2.1 () ?

    . , Moz.

    KEI .

    https://moz.com/researchtools/keyword-difficultyhttps://moz.com/researchtools/keyword-difficultyhttps://moz.com/researchtools/keyword-difficulty

  • 2.2 Moz Keyword difficulty tool

  • 2.2 Moz Keyword difficulty tool

  • 2.2 Moz Keyword difficulty tool

  • 2.3 ?

    :

    Domain authority Page authority

    (linking root domains)

    ?

    !: , Google.

  • 2.3 ?

    , . , - .

    !: DA PA.

    . , . .

  • 2.4

    ?

    , ? :

    ( ) Pay per click (PPC)

  • 2.4

    :

    (, , , , Google Authorship )

  • ,

    , .

    :

  • 3.1

    ( )

    .

    :

    https://usabilityhub.com

    ?

    shopping cart?

    ?

    / ?

    , ?

    https://usabilityhub.comhttps://usabilityhub.com

  • 3.2 . ? ?

    ?

    ? ?

    ?

    ?

    ? Topsy

    .

    http://topsy.com/

  • 3.3

    ,

    (, , )

    .

    ,

    .

  • 3.3 :

    ?

    ? , ?

    ?

    ? -?

    , ?

  • 3.3 :

    white papers

  • 3.3 ,

    .

    :

    similarweb.com

    talkwalker alerts ( Twitter Facebook)

    opensiteexplorer (fresh index)

    semrush.com (

    )

    http://www.similarweb.com/http://www.similarweb.com/http://www.talkwalker.com/alertshttp://www.talkwalker.com/alertshttp://www.opensiteexplorer.org/http://www.opensiteexplorer.org/http://www.semrush.com

  • 3.4 ? ,

    ?

    ? ?

    meta keywords? - SEO ,

    title ? site: ( SEO :-)), Screaming Frog Xenu

  • 4.1

    - ,

    , . ,

    . :

    opensiteexplorer.org

    majesticseo.com

    ahrefs.com

    http://www.opensiteexplorer.org/http://www.opensiteexplorer.org/http://www.majesticseo.com/http://www.majesticseo.com/https://ahrefs.comhttps://ahrefs.com

  • 4.2 - :

    (press releases)

    /

  • 4.2 - :

    /

  • 4.3

    .

    ( )

    ?

    /

  • 4.4 - opensiteexplorer.

    .

  • 4.4 -.

    DA PA .

  • 5.1 ?

    , .

    , . - SEO .

  • 5.1 ?- Backlink History MajesticSEO.

  • 5.2 ?

    : , , low profile .

    .

    , - .

  • 6.1

    http://authoritylabs.com/http://www.advancedwebranking.com/http://ranktracker.moz.com/http://tools.seobook.com/firefox/rank-checker/

    http://authoritylabs.com/http://authoritylabs.com/http://www.advancedwebranking.com/http://www.advancedwebranking.com/http://ranktracker.moz.com/http://ranktracker.moz.com/http://tools.seobook.com/firefox/rank-checker/http://tools.seobook.com/firefox/rank-checker/

  • 6.2

    Raven Tools: SEO Competitor Analysis Checklist Guide to Competitive Backlink Analysis Justin Briggs SEER

    How are They Beating You? Competitor Backlink Analysis in Excel SEOmoz's Guide to Competitor Backlink Analysis Raven Tools Guide to Competitive SEO Analysis Competitor Analysis in 60 seconds

    http://raventools.com/blog/seo-competitor-analysis-checklist/http://moz.com/blog/guide-to-competitive-backlink-analysishttp://moz.com/blog/guide-to-competitive-backlink-analysishttp://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/http://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/http://www.seerinteractive.com/blog/competitor-backlink-analysis-in-excel/http://www.seerinteractive.com/blog/competitor-backlink-analysis-in-excel/http://moz.com/blog/guide-to-competitive-backlink-analysishttp://moz.com/blog/guide-to-competitive-backlink-analysishttp://raventools.com/competitive-seo-analysis/http://raventools.com/competitive-seo-analysis/http://moz.com/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649http://moz.com/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649

  • 1. , ?2. ?3. ?4. ?

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