SEO курс 2014, лекция 7 - Анализ на конкуренцията

Download SEO курс 2014, лекция 7 - Анализ на конкуренцията

Post on 22-Jan-2018

1.245 views

Category:

Marketing

0 download

Embed Size (px)

TRANSCRIPT

<ul><li><p>SEO </p><p> 7 </p><p> allviaweb.com</p><p>http://allviaweb.comhttp://allviaweb.com</p></li><li><p>1.1 SERP SEO , .</p><p> , , .</p><p> SEO SEO . .SEO .</p></li><li><p>1.1 SERP </p><p> SERP , - .</p><p> , - , , . : wikipedia get.bg amazon.com ( </p><p>)</p><p>https://www.google.com/search?q=iphone+5s+gold&amp;oq=iphone+5s+&amp;gs_l=serp.1.1.0l10.9054.9054.0.11335.1.1.0.0.0.0.142.142.0j1.1.0.ernk_timecombined.1..0...1.1.34.serp..0.1.142.dHWh-jI_83s</p></li><li><p>2.1 () ?</p><p> . , Moz.</p><p> KEI .</p><p>https://moz.com/researchtools/keyword-difficultyhttps://moz.com/researchtools/keyword-difficultyhttps://moz.com/researchtools/keyword-difficulty</p></li><li><p>2.2 Moz Keyword difficulty tool</p></li><li><p>2.2 Moz Keyword difficulty tool</p></li><li><p>2.2 Moz Keyword difficulty tool</p></li><li><p>2.3 ?</p><p> :</p><p> Domain authority Page authority </p><p> (linking root domains)</p><p> ?</p><p>!: , Google.</p></li><li><p>2.3 ?</p><p> , . , - .</p><p>!: DA PA.</p><p> . , . .</p></li><li><p>2.4 </p><p> ?</p><p> , ? :</p><p> ( ) Pay per click (PPC)</p></li><li><p>2.4 </p><p> : </p><p> (, , , , Google Authorship ) </p></li><li><p> , </p><p> , .</p><p> :</p></li><li><p>3.1 </p><p> ( ) </p><p> . </p><p>:</p><p>https://usabilityhub.com </p><p> ?</p><p> shopping cart?</p><p> ?</p><p> / ?</p><p> , ?</p><p>https://usabilityhub.comhttps://usabilityhub.com</p></li><li><p>3.2 . ? ? </p><p> ? </p><p>? ?</p><p> ? </p><p> ?</p><p> ? Topsy </p><p>.</p><p>http://topsy.com/</p></li><li><p>3.3 </p><p> , </p><p> (, , ) </p><p> . </p><p> , </p><p> . </p></li><li><p>3.3 :</p><p> ?</p><p> ? , ?</p><p> ? </p><p> ? -?</p><p> , ? </p></li><li><p>3.3 :</p><p> white papers</p></li><li><p>3.3 , </p><p> . </p><p>:</p><p> similarweb.com</p><p> talkwalker alerts ( Twitter Facebook)</p><p> opensiteexplorer (fresh index)</p><p> semrush.com ( </p><p> )</p><p>http://www.similarweb.com/http://www.similarweb.com/http://www.talkwalker.com/alertshttp://www.talkwalker.com/alertshttp://www.opensiteexplorer.org/http://www.opensiteexplorer.org/http://www.semrush.com</p></li><li><p>3.4 ? , </p><p> ? </p><p> ? ?</p><p> meta keywords? - SEO , </p><p> title ? site: ( SEO :-)), Screaming Frog Xenu</p></li><li><p>4.1 </p><p> - , </p><p> , . , </p><p> . :</p><p> opensiteexplorer.org</p><p> majesticseo.com</p><p> ahrefs.com</p><p>http://www.opensiteexplorer.org/http://www.opensiteexplorer.org/http://www.majesticseo.com/http://www.majesticseo.com/https://ahrefs.comhttps://ahrefs.com</p></li><li><p>4.2 - :</p><p> (press releases)</p><p> /</p></li><li><p>4.2 - :</p><p> /</p></li><li><p>4.3 </p><p> . </p><p> ( )</p><p> ?</p><p> /</p></li><li><p>4.4 - opensiteexplorer. </p><p> . </p></li><li><p>4.4 -. </p><p> DA PA .</p></li><li><p>5.1 ?</p><p> , . </p><p> , . - SEO .</p></li><li><p>5.1 ?- Backlink History MajesticSEO.</p></li><li><p>5.2 ?</p><p> : , , low profile .</p><p> .</p><p> , - .</p></li><li><p>6.1 </p><p>http://authoritylabs.com/http://www.advancedwebranking.com/http://ranktracker.moz.com/http://tools.seobook.com/firefox/rank-checker/ </p><p>http://authoritylabs.com/http://authoritylabs.com/http://www.advancedwebranking.com/http://www.advancedwebranking.com/http://ranktracker.moz.com/http://ranktracker.moz.com/http://tools.seobook.com/firefox/rank-checker/http://tools.seobook.com/firefox/rank-checker/</p></li><li><p>6.2 </p><p> Raven Tools: SEO Competitor Analysis Checklist Guide to Competitive Backlink Analysis Justin Briggs SEER</p><p> How are They Beating You? Competitor Backlink Analysis in Excel SEOmoz's Guide to Competitor Backlink Analysis Raven Tools Guide to Competitive SEO Analysis Competitor Analysis in 60 seconds</p><p>http://raventools.com/blog/seo-competitor-analysis-checklist/http://moz.com/blog/guide-to-competitive-backlink-analysishttp://moz.com/blog/guide-to-competitive-backlink-analysishttp://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/http://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/http://www.seerinteractive.com/blog/competitor-backlink-analysis-in-excel/http://www.seerinteractive.com/blog/competitor-backlink-analysis-in-excel/http://moz.com/blog/guide-to-competitive-backlink-analysishttp://moz.com/blog/guide-to-competitive-backlink-analysishttp://raventools.com/competitive-seo-analysis/http://raventools.com/competitive-seo-analysis/http://moz.com/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649http://moz.com/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649</p></li><li><p>1. , ?2. ?3. ?4. ?</p></li></ul>

Recommended

View more >