E-commerce SEO StepsGuide to SEO for E-commerce Websites !

Doubtlessly that positioning higher than your rivals on Google is an unquestionable requirement. However, consider the possibility that you don't have the foggiest idea about the SEO tips and traps that will get your e-business site to the top. In case you're passing up a great opportunity for snaps, you're most likely additionally passing up a great opportunity for deals.

Now a days, achieving the main page isn't sufficient. You should rank #1.

In 2016, Search Engine Watch reported that an examination study by Axis found that "sites positioned number one got a normal active clicking factor (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent."

It demonstrated that "the offer of impressions originating from the primary position is twofold that for the second position, really delineating the quality the main spot holds."

Would you like to know how to rank your e-business site? Perused this regulated aide, and you'll be en route to turning into a SEO keen entrepreneur or advertiser.

Chapter 1: Research Before you going to start SEO on any e-commerce website there will be one question on mind:

Why ?

Research is the main keyword in SEO, there are many factors affections and also have some more important topics which i have to discuss with you guys, So lets Start now !A. Keyword Research

Yes ! There are mainly three parts of keyword research that when conducting keyword research:

1. Find Keywords for Your Home Page and Product Pages.With regards to improving the most critical pages of your site, you ought to consider significance, seek volume, and positioning trouble.

I propose going for catchphrases that are exceptionally pertinent to your image or items, that have a high correct match seek volume (neighborhood, not worldwide) in Google's free AdWords Keyword device, and that have a low trouble score from Moz's watchword apparatus.

Be mindful so as to not pick watchwords that are excessively expansive or excessively aggressive. On the off chance that the match is excessively expansive, you likely will wind up with a high ricochet rate and low change rate as a result of individuals navigating to your site and not finding what they are searching for. Furthermore, on the off chance that you follow catchphrases with high rivalry, it will take quite a while to accomplish high rankings (if at any point).

For example, if you manufacture “all Goggles” Goggles, you should not go after broad keywords like “Goggles,” “shiny goggles” or “Glass Goggles,” as these are not specific keywords for people who are looking for goggles. Also, those keywords have high competition, and your site probably won’t rank for them against large goggles manufacturers. You should try some like “Summer glasses”.

2. Pinpoint Keywords for Blog Topics.Making blog substance can help with positioning your e-trade business for extra watchwords that won't not have a spot on your principle site. Additionally, you can profit by long-tail watchwords with your web journal.

By the way, What are long-tail keywords? These are special ventures that individuals use to discover things on the web. They comprise of more than single word.

For example, it might sound like a good idea to try to rank for “goggles” if

you sell sun glasses; however, the data shows that “popular” search terms like “goggles” make up “less than 30% of the searches performed on the web.” This is where long-tail keywords come into play.

As indicated by Moz, "The staying 70% lie how the 'long tail' of hunt. The long tail contains a huge number of interesting quests that may be led a couple times in any given day, at the same time, when taken together, they involve most of the world's interest for data through web crawlers."

In view of this, follow long-tail catchphrases that have a high correct match look volume (nearby, not worldwide) and low trouble score. After you have depleted that rundown, you can begin focusing on lower volume watchwords that in any case are very significant.

Note: You ought to never stuff any of your pages or your blog entries with catchphrases. At the point when composing for your website, concentrate on creating extraordinary substance on subjects that individuals will need to peruse and share.

Just keep one thing in mind that never write for search engine but you should write for only peoples.

3. Avoid keyword cannibalization

Keyword cannibalization means many websites or many web pages are trying

to reach one keyword.

Yes, it will be confuse search engines and you will be always fail whether you are new commerce on web because search engines always give a priority to the websites which is stayed for long time on the web.

B. Competitor Research

When you completer your keyword research, it means you reach on half way !

1. Which Keywords are Your Main Competitor Going For ?Assemble a rundown of watchwords your rivals have all the earmarks of being utilizing with their SEO system. Additionally, you ought to hope to check whether they have a higher Domain Authority (DA)(it is about Age, Popularity and size) than you? Do their site pages have higher Page Authorities (PA)(on a 100-point scale, indexing, inbound links)than you?

Fortunately, Moz makes this truly simple for you. You can discover the data by introducing the free Moz toolbar.

In the Page Elements tab, you'll see meta information and also header labels. It will appear as though this:

Where in the Link Data tab you can see Page Authority(PA) and ranking information:

In the event that your rivals have essentially higher DA's or PA's than you, it might be a smart thought to concentrate on different watchwords, as contending with them will be exceptionally troublesome. Attempt to go for less demanding wins, in the event that you can!

To decide the DA or PA of any site or page, basically introduce the free Moz toolbar for Chrome or Firefox.

2. Where are They Getting Their Links?One truly critical thing to recollect is to pull a rundown of the spots your rivals are getting their inbound connections.

To get this rundown, you can utilize an apparatus like Open Site Explorer:

You can endeavor to get a connection from these destinations too through blogger outreach, press outreach, or setting up your own organization pages. Try not to stress; there is more data on blogger and media exceed later in this aide!

Before connecting with the destinations on the rundown, first erase any site that has a low DA score. Getting an inbound connection from a site with a low DA score really can hurt your rankings as Google may suspect that a terrible site is connecting to you since you additionally have an awful site. Great to know, correct?

3. What is Their Website Architecture Like?Take a gander at the site design of contending locales. How is their route? How profound do their connections go? E-business stores ought to give careful consideration to the design for:

Popular products in a particular category Related products Top rated products Recently viewed products

When you have a thought of how the greatest organizations inside of your industry compose their engineering, you can choose in the event that you need to go the same course, take after the same course with changes, or take a totally diverse course.

As indicated by Moz in 2011, "most SEOs contend that pages covered profoundly in the engineering won't not get enough connection juice to be noticeable in web crawler rankings. Unquestionably, it stays genuine that by advancing substance "up" the design, you can enhance its general rank."

So don’t copy anything from your competitor’s websites. Okay ?

4. How can you differentiate your website ?Yes ! This is the most important thing which we have required more here, not any problem, lets we discuss about more.This inquiry ties in intimately with what we've recently talked about site design. What would you be able to accomplish for your site that will improve it distinctive and than your rivals? Could you enhance the navigational design? By what method would you be able to make your site more social? Will you include a web journal if your rivals don't have one? Make a rundown of moves you can make to guarantee your site is preferable for buyers over theirs.

Chapter 2: Identifying Current Problem

After you learn keyword research and competitor research, now it’s time to improve your website by finding and resolving some important errors.

A. Quickly Finds Website Errors.

I get a kick out of the chance to utilize Screaming Frog to discover any site mistakes. Shouting Frog is allowed to utilize and will "arachnid your sites' connections, pictures, CSS, script and applications from a SEO point of view." Then, it will furnish you with a synopsis of information including blunders, diverts, copy pages, missing header labels, etc. Magnificent!

The top blunders you will need to adjust rapidly include:

Diverting any 404 pages to real substance Changing 302 sidetracks to 301 sidetracks Redesigning copy content pages, meta titles, and meta portrayals

Shouting Frog will help you recognize the above and numerous, numerous other site blunders that will enhance your SEO and general ease of use and transformation rate.

B. Determine Your Site Speed.Ones you taken care of websites errors, now its time to discuss how to speedup your website.

Just keep one thing in mind “visitors will not hanging around your website and wait for a slow websites”

Truth be told, research demonstrates that 40% of individuals desert a site that takes longer than 3 seconds to stack! Try not to lose clients on the grounds that your site is moderate.

You can also try Pingdom website to test your website speed.

On the off chance that it takes over 3 seconds for your site to load, you can build the velocity by purchasing more server space, utilizing an alternate CMS (for instance, Magento is famously moderate, though WooCommerce is known for being quick), or diminishing picture and record sizes.

In the illustration above, you can see that Mashable burdens in less than 2 seconds!

For more tips on expanding site speed, look at this post.

Chapter 3: On-Page Optimization

On-Page optimization covers following topics:

Keyword Optimization Site Structure Internal Linking Usability Mobile Version of Website Customer Reviews Rich Snippets Social Media Integration

A. Keyword Optimization.So as to advance a page, you have to guarantee that page has the catchphrase in vital areas, including:

The page title Headers Sub-headers Paragraph copy Product descriptions Image file names Image alt tags Meta title and description URLs

While making URLs, make certain they are easy to understand. This implies they ought to incorporate genuine words (Like an Advertisement) and not a ton of numbers and hogwash.

Likewise, recollect that your meta title and depictions ought not seem like drivel or be stuffed with catchphrases either. They ought to peruse like a promotion on the grounds that the higher your active clicking factor (CTR), the higher Google will put you in its outcomes. Bodes well, isn't that so?

For example, while you search for “conference promotional products,” then there are two listings that come up on the first page:

The watchword stuffed one or the one that allures you with an advantage

B. Website Structure.Make your website linked by category wise, means when user comes to your

website then he can travel through main categories and sub-category to his destination product.

So user can see more and more product from which he or she looking for.

See the below image which is states our talk about website structure:

Of course any e-commerce website not stands that much easier to describe but you can get more information from HERE. Okay ?

C. Internal Linking.Yes, it is very bit different from above talk about linking, you should link sub-

categories and products to each other.

For example, someone buying tooth brush so after ordering page we can attach suggested link for tooth pest

Moreover, don't include a considerable measure of connections with the same careful stay content. Google searches for grapple content assortment from both inbound and inward connections.

D. Usability.If you really want to your website more friendly, just put live help chatting option for any help. I am sure user will come to your website again and again even i also do this thing every day ! :)

If you’re looking for a live chatting tools, just go through Olark.

E. Mobile Version of Website.Yes, its very very very important and don’t underestimate.

Require some persuading? Look at these details:

31% of users mostly go to the WAPsite. 61% of clients who visit a irregular WAPsite are suppose to go

immediately competitor’s site. 58% of total users wants WAPsite load faster then WEBsite (Google,

2011)

Numerous organizations have had issues with the portable renditions of their sites. Since they delivered copy content, it makes SEO issues and influences Google's calculation for your positioning.

Always develop multiple website structure for all devices like mobile, computers and tab also.

You also can go through theme-forest, there are many templates are available for e-commerce website.

F. Customer Reviews.Of course, many of the users are first see the reviews before buying any of products.

According to Web Retailers, you can increase your e-commerce conversion rate by 14-76% by adding product reviews to your online e-commerce store. Jupiter Research also found that 77% of consumer reads reviews first before buying anything on the web also it doesn’t matter whether it is branded or not.

To get more customer reviews on your website, you can use a plugin like WooTheme’s Review for Discount option.

You can also contact persons by email which are recently visit your website and make him to leave reviews for your services.

G. Rich Snippets.if you recently remembered that on Google’s searches:

And this one too....

Yes, there are rich snippet and it is highly impact on your e-commerce website.There are types many of rich snippets for author, business information, event, music or video albums, persons, product, recipe, reviews.

When any user see that type of images in Google Search Results then it can be immediately come to our website.

To install rich snippets, follow these instructions:1. Collect all your HTML of each page that you want rich snippets on.2. Add the micro-data for the wanted rich snippet. Read this guide from

HubSpot to learn more about snippet and also available code too. Then, publish the changes on your cpanel.

3. Don’t forgot , Test to make sure it works here: http://www.google.com/webmasters/tools/richsnippets.

H. Social Media Integration.Any e-commerce website would not be full filled by social media sharing, post likes, and comments.

Facebook Facebook Facebook !!! Tweets Tweets Tweets !!!

Just see the below chart after i have not to speak anything okay?

Yes why not, social media tells the Google which brands and products are users like mostly, Its really helps to Google about the searches.

"A marked social nearness can assemble informal exchange that gets you clients, says, and connects."

You also don’t forgot to put all the posts and product on Google Plus too. Google Plus is directly throws impacts on Google Searches.

Chapter 4: Further Testing

After worked well on On-page SEO including usability, now testing and optimization is also important strategics.

You should: Use Google analytics to see which keywords are converting the

highest also you can prefer Google Trends. Using PPC reports campaigns to find highly used keywords which you

should add to your SEO strategy Test meta titles and descriptions to increase you websites clicks A/B test page content to increase conversions from website traffic

If you having strong testing strategy then it will help you to get more and long lasting results. Chapter 5: Adding Blog Content

As mentioned above chapters that keywords and contents are gives you long term clocks for your e-commerce website.

Just keep a few thing in mind whenever you write blog contents.

1. Do not put much more keywords2. Do not write for Google or any other search engines, You should only write

contents for peoples so that’s users like to read more your blogs and i am sure he would also like to share that content posts on social networks too.

3. As your website contents, your blog posts also should be user friendly and covering all information about the products.

4. You can put some links which you like that user can not understand this topic or word. You should put Wikipedia links.

5. Whenever you write contents also put some downloadable PDF and some more free stuffs.

6. If possible attach your blog contents on your website, so that your website can get more attraction front of search engines.

Chapter 6: Link Building Very similar to contents, you will have to concentrate on collecting quality in-bounds links, when it reference to link building.

Google also can’t help you out whether you have lot of low quality sites are linking to you, but also the referral traffic was not do anything right for your business.

You for the most part can tell a low quality site just by taking a gander at it. They have a tendency to be loaded with promotions and contain ineffectively composed, catchphrase stuffed substance.

Here are a few types of links best fit to your e-commerce website:1. Product reviews(Use Emails)

2. Press mention's (Use HARO)3. Content should be awesome(Use free E-books from copy blogger)4. Broken Link Building(Use Infographics (examples))

As you uses above mention link building techniques at that time just keep a few thing in mind.Should NOT:

Do not use always same anchor tags(It is HTML Tags which links to another page), you should try some different and always attractive too.

Never links same page repeatedly. Never get any links from lower authorities.

It will really works with the all search engines and it is the sigh of good and natural SEO !

Chapter 7: Local BusinessHere are some tips for your local business or start ups:1. If you are local business then you should write proper name, address and

contact information for all the head quarters.2. You should submit your business to all the major directories, you also

should us location based keywords in information (Like “In Ahmedabad”)3. If possible use the contact person name too because people wold be

filling secure to talk with some one at office.4. If possible don’t use your call center numbers for contacts.

All of this is very important because Google blends local and organic search rankings.

GOT IT DONE !

There are many ways to optimize your e-commerce website but bottom line is to increase sales.

When SEO is done nicely, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors to your e-commerce website.

There is no doubt that SEO work requires a lot of time and dedication, but the benefits are worth it well, and I hope that this guide helps you to get your SEO strategy in place to boost your sales from your e-commerce website! Thanks for Reading.

Get touchAxis Technolabshttp://axistechnolabs.com/Contact Number : 9825950990Emailbusiness@AxisTechnoLabs.com

AxisTechnoLabs is leading offshore software development company provides Website Design and Development in PHP, ASP.NET, SharePoint, Magento, CMS like wordpress, joomla, drupal, magento, Mobile App Development, eCommerce and X-Cart, e-commerce, Application Integration and Enterprise Business Solutions,SEO etc. Hire web developer / programmer from AxisTechnoLabs.