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SEO
ONPAGE
OFFPAGE SOCIAL MEDIA
www.seoindigital.wordpress.com
Learn SEO in Online
Visit www.seoindigital.wordpress.com
Best SEO institute in Bangalore
Top seo institute in bangalore
Contact +91 8867896632
BANGALORE
INDIA
What is a Search Engine ?
Search engine is a piece of software that uses applicationsto collect information about web pages.
Who Collects Information ?
Crawler, Spider, Bot(Google Bot for Google)
What is a Crawler?
The process of collecting information about web pages is performed by an agent called a crawler,spider, or robot
Crawls content, keywords, urls
Stores crawled data in data base
Retrieves data or websites in search results when user types a keyword (Indexing)
How Google gives Ranking in Search Results ??
Search Engines like Google have an internal algorithm to analyze any site
Page Rank
Page Rank
www.prchecker.info
Alexa Rank
Moz Rank
In simple to understand
“SEO is a process of getting a website in 1st page in search engines like Google by building high authority links and making On page changes”
SEO
Methods in SEO
OFF PAGE
ON PAGE
Building high quality Backlinks with other sites(Off Page)
Doing Changes in your own site like Coding,url structure and many more(ON Page)
Types of Search results
SEO
ON PAGE(Doing Changes in own website) OFF PAGE(Promoting website links in other sites)
Where to Start ? Website Audit
Keyword Research
On-Page Optimization
Content Writing
Off-Page Optimization
Website Audit
Check Websites Structure and Usability:
Search Engine Friendliness
Website Usability
Link Popularity
Brand Engagement
Keyword ResearchSearch relevant keywords using
Google Keyword Tool
On-Page OptimizationMake the Website SEO Friendly:
◦ URL Naming
◦ Meta Tag Optimization
◦ Alt Tag Optimization
◦ Header Tag Optimization
◦ Internal Linking
◦ Sitemap
Important factors of ONPAGE :
Page Title.
Meta description
Headings
Each web page should have webcontent
Web Content should be divided in to Paragraphs
Each Paragraph should have Headings (H1,H2,H3 Header tags)
Each Heading should have targeted Keywords and web content should have
Relevant keywords this is latent semantic indexing
Use alt tags
Alternative text for users and search engines
URL Structure
Avoid using Special Characters
Bad Url Structure :
http://www.mysite.com/brands.php?object=1&type=2&kind=3&node=5&org=6
Good Url Structure :
http://www.mysite.com/brands.php?nike
Depth of Url Structure
Bad Example : http://www.mysite.com/people/places/things/noun/danny/car
1 2 3 4 5 6
Good Example : http://www.mysite.com/people/places 1 2
After Domain name Maximum depth of Directories should not be more than 4
Robots.txt
User –agent: *Disallow: /
Blocks all crawlers from all content
User-agent : Google BotDisallow:/Books Block a specific web crawler from
a specific folder
User-agent: GooglebotDiasallow:/services/advertising.html Block a specific web crawler from a
specific webpage
Robots Meta tags
<html><head><meta name=”robots” content=”noindex, nofollow”><meta name=”description” content=”page description.”><title>Web Site Title</title></head><body>
Different types
<meta name=”robots” content=”index,follow”><meta name=”robots” content=”noindex,follow”><meta name=”robots” content=”index,nofollow”><meta name=”robots” content=”noindex,nofollow”>
In Robots Meta tags no control for crawlers it can be all or none
Sitemaps
XML
www.example.com/sitemap.xml
Submit in webmasters
Sitemap for users
Example : Html, php
Canonicalization
Loading Same pages from Mutiple urls without creating Duplication Error
http://www.yourwebsite.comhttp://www.yurwebsite.com/index.html http://yourwebsite.com http://yourwebsite.com/index.html
Solution :
Place <link rel=“canonical” href = “ ”/> tag for your preferred url
Case Sensitive Urls :
Url Structure : Trailing slashes in Urls
Show more
Pagination
Pagination Occurs when a website segment or content spread over multiple
Pages
User Bread Crumb
<a href='http://www.firstcry.com'>Home</a> > <a href='http://www.firstcry.com/clothes-and-fashion-accessories'> Clothes & Fashion Accessories</a><a href='http://www.firstcry.com/shorts-skirts-and-jeans/6/221'> Shorts, Skirts & Jeans</a>
Search Engine Breadcrumb
<h1 class='breadcrumb_title'>Mobile Phones in Bangalore</h1><div class="blank5"></div><div class=" breadcrumb_wrapp"><div class="breadcrumb"> <span itemscope itemtype='http://data-vocabulary.org/Breadcrumb'><a itemprop='url' id='' class ='catlinkstyle' href='/All/w23'><span itemprop='title'>All</span></a></span><span class="breadcrumb_arrow"></span><span class="breadcrumb_last"><span itemscope itemtype='http://data-vocabulary.org/Breadcrumb'><a itemprop='url' id='' class ='catlinkstyle' href='/Mobiles-Tablets/w18224097'><span itemprop='title'>Mobiles & Tablets</span></a></span><span class="breadcrumb_arrow"></span><span class="breadcrumb_last"><span class="breadcrumb_last">Mobile Phones</span><span class="breadcrumb_arrow_end"></span></span></span> </div>
Using Redirect Pages
The 301 redirect is a permanent redirect page
Page completely moved to new url or new address
404 Error
ErrorDocument 404 http://www.example.com/404.html
Check web content in every webpage for plagiarism
Ex: Duplichecker
Spam Content types
Content Scraping : Content scraping is taking the content from one site and reusing it on another site
Same Site Duplication : Duplicate content present in same site in different pages and in internal blogs
Do not index the content but follow the links on the page
<meta name=”robots” content=”noindex,follow”>
Redirect Url structure from underscores to hyphens
Ex: www.example.com/billing_machine_manufacturers
to
www.example.com/billing -machine-manufacturers
Google Considers each hyphen as word separator
Set Preferred Domain in webmasters
www.example.comhttp://exaple.com
Text to Html Ratio minimum 20%
Myths:
Google does not index pages with low Text to HTML ratio
Google will penalize my site if my page is more than 100KB
Fact
Higher Html to text Ratio is to increase user experience
Website Loading Speed
Check using www.pingdom.net maximum 2 seconds
OFF PAGE
Directory submission
Social Bookmarking
Business Profile Creation Forum submission
Blog Commenting
Article Submission
Directory submission
Accurate title and description
Appropriate categorization
Working url
Social bookmarking is one of the most widely used social-media techniques
These services allow you to tag news stories, blogs, videos, audio files
Ex : Delicious, stumble upon
Bookmarking is one of the best method to get Backlinks
Social Bookmarking
How to track Bookmarking traffic?
Check Referral traffic in Google analytics
Rules for Bookmarking
Always submit targeted keyword in title
Use Unique Description
Targeted keywords
Submit Internal Url
Business Profile Listing
Used to Promote Company Profile in Business listing sites
Business name
Description
Links
Address
Contact No
Forum submission
Forum link building/Posting service is a SEO technique which helps in building back links to your website.
Forum Posting is an Internet Marketing service which uses forum communities to build inbound links.
Fill Profile and submit Home page
Threads – QuestionsReplies are posts
Participate in forum and Answer threads to get permanent backlinks
Syntax to find relevant forums
Ex: Keyword:forums
Health:forumsTravel :forums
Blog Commenting :
Syntax
“Keyword”:leave a comment
“Keyword”:blogspot.in
“Keyword”: blogspot.com
“Best mba colleges in bangalore”:blogspot.in
Classified Submission
Classified Ads are basically online ads which are placed on Classified Resources
Classified Ads are a great resource for someone who is not in the organic ranking.
Ex: Olx,Quikr,Craigslist e.t.c
Images and content are Indexed fastly in search results
Facebook Marketing: Creating facebook pages with targeted keywords
Sharing useful content,infographics,images,information and engaging people in conversations
Conducting Polls, questions and involving people to comment the posts, share images, like the posts
Creating Groups in facebook
Finding relevant travel related websites by using syntax like
Keyword: like us on facebook in Google Search
Visiting Competitor facebook pages and participating in the comments
Checking Facebook Insights after getting 30 likes
Keep Username @ spam free do not include numbers like Ex @Name578
Include Keywords, Blog names,links in Bios
Tweeting Content should have Authority
Prepare set of Keywords using keyword tools like Google keyword tool
High Click through rates
for short tweets
Include inbound links in your tweets
Find your Competitor Twitter Bios
www.followerwonk.com
Find hastags related to your Business using
www.whathashtag.com
www.hashtagify.com
Find Who are not following you www.manageflitter.com
Twitter Analytics
Create a business account on Pinterest.
Tools to use in SEO to find competitor Backlinks
www.ahrefs.com
www.majesticseo.com
www.opensiteexplorer.org Resources to read for SEO
Google SEO Starter Guide
Moz PDF
www.moz.com
www.searchengineland.com
www.seochat.com
https://support.google.com/webmasters
www.addmefast.com
www.like4like.org
www.morefreefollowers.com
Increase likes,followers,views
Learn SEO in Online
Visit www.seoindigital.wordpress.com
Best SEO institute in Bangalore
Top seo institute in bangalore
Contact +91 8867896632
BANGALORE
INDIA
