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Page 1: Services Rate Card

!!

! !!What is Parenting Hub? Parenting Hub is one of South Africa’s largest on online parenting magazine. We aim to uplift, support and inspire parents. Our stories and articles are written by professionals and parents with experience and are aimed to inform and educate parents on all child related issues from pregnancy right through to the teen age years. !Why should you advertise online? With any online advertising strategy, it is important to have a presence on the internet in a variety of locations... your competitors certainly are! !Internet advertising is a great way for you to inexpensively reach your target market. Through online advertising you are able to communicate more information about your business than you would in a printed magazine. Certainly the greatest benefit is that your business will then be available 24/7 for parents to find. !Parents now source the majority of their information, products or services online. Gone are the days of waiting for the store to open and with direct click-through from all of Parenting Hub’s advertising means, traffic is driven to your doorstep! !Target Market Parents of children between the ages of 0-18 years. The majority of our readers are females between the ages of 25-44 with a small percentage of male readers in the same age group. !Social Networking with Parenting Hub Parenting Hub has a large Facebook, Twitter and Pinterest following of over 11 000 combined followers which is constantly increasing. Our weekly total reach is over 20 000 on our social networking sites alone! !As our valued advertiser you will have access to make use of our social networking platforms over an above all that Parenting Hub will do for you! !This means that you will have access our social networking platform where you will be able to: !1. Write on our Facebook wall 2. @tweet to Parenting Hub and have them retweeted 3. Your tweets retweeted should we find them to be of interest to our readers 4. Recommend your Pinterest Boards to us for us to share on your behalf !!You simply cannot miss an opportunity to advertise with Parenting Hub. Our dedicated team knows the importance of having someone on your side and we will be there with you every step of the way.

1

ADVERTISING SERVICES effective for bookings May 2014

RATE CARD

RATECARD

Page 2: Services Rate Card

ADVERTISING SERVICES

Parenting Hub is one of South Africa’s largest on online parenting magazines. We aim to uplift, support and inspire parents. Our stories and articles are written by professionals and parents with experience and are aimed to inform and educate parents on all child related issues from pregnancy right through to the teen-age years.

What is Parenting Hub?

With any online advertising strategy, it is important to have a presence on the Internet in a variety of locations… your competitors certainly do!

Internet advertising is a great way for you to inexpensively reach your target market. Through online advertising you are able to communicate more information about your business than you would in a printed magazine. Certainly the greatest benefit is that your business will then be available 24/7 for parents to find.

Parents now source the majority of their information, products and services online. Gone are the days of waiting for the store to open and with direct click-through links from all of Parenting Hub’s advertised offerings, traffic is driven to your doorstep!

Why should you advertise online?

Parents of children between the ages of 0-18 years. The majority of our readers are females between the ages of 25-44 with a small percentage of male readers in the same age group.

Target Market

Parenting Hub has a large presence on Facebook, Twitter as well as Pinterest, with a combined following of over 11 000 readers. Our weekly reach is over 20 000 on our social networking sites alone!

As our valued advertiser you will have access to make use of our social networking platforms over and above all that Parenting Hub will do for you!

This means that you will have access to our social networking platforms where you will be able to:

1. Write on our Facebook wall2. @tweet to Parenting Hub and have your tweets retweeted3. Your tweets retweeted should we find them to be of interest to our readers4. Recommend your Pinterest Boards for Parenting Hub to share on your behalf

You simply cannot miss an opportunity to advertise with Parenting Hub. Our dedicated team knows the importance of having someone on your side and we will be there with you every step of the way.

Social Networking with Parenting Hub

Page 3: Services Rate Card

Our website features one of the best SEO packages on the market, which means that our content and website is found through topical searches conducted by the readers via search engines. Website statistics fluctuate on a monthly basis, for up to date statistics, please do not hesitate to contact us.

Our Parenting Hub Website attracts traffic from all angles because we make a daily effort to market it with our readers. With two banner advertising options available:

1. Top Exclusive Website Banner - this banner is present throughout the website and has a click-through directly to your website.2. Rotation Side Banner - adverts which are featured on the right hand side of the website. These banners rotate throughout the website and include direct links as well.

Website

Parenting Hub Website attracts traffic from all angles because we make a daily

effort to market it with our readers

Page 4: Services Rate Card

Parenting Hub is constantly looking for professionals and parenting experts to share their expertise and advice with our readers on all things parenting.

Write for us and your article will receive great exposure on our social media platforms, website and email newsletter (space providing). With each article, Parenting Hub offers information about the author with a link to your own website. Links are a vital part to the Blogosphere and it is important to build them as you establish an online presence or promote your expertise.

Articles are to be well-written and researched. Our readers are busy moms and dads that are look-ing for quick-read articles. If readers are not inspired to read past the first paragraph, there is little value in publishing the article.

We prefer original articles, but accept content that has been published elsewhere provided that is does not violate any copyright laws.

Article topics are at the discretion of the author, although we may on occasion approach professionals in their respective fields to write on a particular topic.

We do not publish an article about a particular event, product or service unless by prior arrangements.

Word count is to be between 400-800 words.

Parenting Hub does not pay for any articles.

You will be notified via email if your article has been selected to be published. We retain the right to edit all materials before publication.

Parenting Hub has now introduced 2 forms of article submission

Free Editorial - when you submit an article to Parenting Hub for free (no charge by Parenting Hub), the abovementioned applies however:

· We will not allow any articles that are submitted under the free editorials banner to have any business or personal self promotion in them at all.· We will credit your article to your business including a brief biography being published

Paid Advertorial - Parenting hub has now introduced paid for articles (advertorials). These are a great way for you to promote your business directly. The abovementioned still applies, including the below:

· Your company logo as well as a link to your business website· Full credit to your business for having submitted the article· Promotion of your article via our social networks

Write for Parenting Hub

Do you have an event that needs exposure? List it for free on the Parenting Hub Website. In a few easy steps your event can have the exposure that it deserves.

Event Listing (Website Calendar Listing)

Page 5: Services Rate Card

Newsletter

Our newsletter subscription base spans over 2000 homes with an average increase of 250 new readers registering per month.

Our Parenting Hub newsletter is sent out on a bi-monthly basis with a maximum of three advertisers taken in each Newsletter edition. Your advert is linked to YOUR website and not the Parenting Hub website thus ensuring that all traffic is driven back to you!

Facebook Promotions

Do you have a specific campaign that needs promoting? With our large social network following, we are able to assist in getting a particular promotion out to the public.

Please note that all promotions are run in accordance with the Facebook Guidelines with no excep-tions being made.

Giveaways (Sponsorships)

The sponsoring of a prize or running of a competition is a fantastic way for you to build your brand or product awareness. Readers always respond well to these incentives.

Should you be interested in sponsoring a prize or running a giveaway for our monthly newsletter giveaway – this is free of charge. The only cost to you, the advertiser, will be the prize and postage of the prize to the winners.

Giveaways are run for a single month at a time with a limit of 4 sponsors per month, thus ensuring that maximum exposure is given to your business across all platforms.

Terms and conditions:

· A page on our website allocated to you with your business logo, images, contact details and description about your business and product· Your giveaway highlighted in our newsletter· Prize value to be R500 or more· Competitions are to be run in conjunction with Facebook’s promotional guidelines

Giveaway procedures

· The sponsor will send through the relevant information about the prize, including product shot and competition form completed· All details are uploaded to the website· Details of the competition are then loaded onto the social networks with a link to enter the competition on the website· Entrants will complete the online forms and thus build your database · Winners are drawn and notified via email· Winners are announced on social media pages· The database will be supplied to you once the competition has closed

Page 6: Services Rate Card

How can you help

In order for any marketing campaign to be a success, you can help! By simply informing your readers that you are being featured with Parenting Hub, sharing our posts about your business or products, this can ensure that your business goes viral on the social networks.

Graphic Design

Our graphic design is done by My Family Productions who offer all Parenting Hub clients specially reduced rates. My Family productions has two focus areas, one being design and layout for digital and print media, the other being the production of videos for all corporate and private functions, events or other use such as training videos and product promotions.

All pricing is quoted separately to Parenting Hub. To receive a personalised quotation for video production, please contact [email protected].

A Few House Rules

Please note that there is no preference given in terms of placements - these are based on a first come, first served basis.

It is important to note that our various advertising options are often booked up months in advance and it is therefore important to ensure that booking is completed quickly. All placements will only be confirmed once we have received the following:

· Your advertising booking form, completed and signed· Proof of Payment

We do ask that our advertisers adhere to the deadlines provided.

What do our Clients Say

Sandton Hearing & Balance: “Thanks Julie for all your help and such a streamlined process.”

Angel Foods Fudgery: “I really appreciate your taking the time to add the personal touch to your service - how you put me in contact with Glynis etc. etc. Your personal service has been great, and really commendable. It’s been a pleasure doing business with you :).”

Party Dazzle: “Service that put a smile on my dial.”

“You know that saying Client is King? Well when I was approached by Parenting Hub that is how I felt, just like a king! I first met Julie Hide on LinkedIn. She sent me a message asking if she could run some ideas past me for advertising on Parenting Hub. We were in the process of launching our business at the time so I asked her to contact me in the New Year. In January she did just that, via phone and we had a fabulous conversation about business, advertising and life in general. Julie’s outlook on business is one of quality service, affordability and delivering on the promises you make. I love the fact that she wants others to grow with her and her business and enjoy her relaxed yet super professional manner.

Thank you Julie, you are truly a breath of fresh air !”

Page 7: Services Rate Card

New Parenting Hub Directory Listing

Having your business listed in the Parenting Hub

Directory is a must for any business

big or small.

With our affordable rates, Parenting Hub is able to offer your business a premium listing without the excessive price-tag!

When your business has a Directory Listing with Parenting Hub your listing will display the following:

• Your business logo & name• A description of your business• Product and services information• Contact details• Click through website and social network links • Enquiry form• Up to 8 images displayed on your listing

Rate :

All this for only R200 per month!

Discounts apply where a full year has been booked and paid for up front, min of 6 months listing applicable.

Page 8: Services Rate Card

Social Network Campaigns

Rate :

Promotional Advert : R150 per promotion - posted four times per month (once per week)

Client to supply brief description of promotion

!!Promotional advert size: 604 x 604 pixels !

Cost R150 per promotion. !Posted 4 times per month (once per week)

Provide Parenting Hub with a brief description of your promotion,

remember to include your email / contact details as well as website address. !

This will be included with your promotional image below.

ADVERTISING OPTIONS

Page 9: Services Rate Card

Website Advertising

Rate :

Website Exclusive Top Banner: R350 per edition

Website Side Rotating Banner : R250 per edition

Website Exclusive Top Banner size: 468 (w) X 60 (h) pixels

Website Side Rotating Banner !size: 300 (w) X 250 (h) pixels !

Website Side Rotating Banner !size: 300 (w) X 250 (h) pixels !

size: 468 (w) x 120 (h) pixels

Page 10: Services Rate Card

Website Calendar Listing (Events)

Rate : Do you have an event that needs exposure? List it free of charge on our website!

In a few easy steps your event can have the exposure that it deserves.

Name of Event

Email [email protected] to submit

A description of your event as well as pictures can be included in this section

Page 11: Services Rate Card

Newsletter Advertising

Rate :

Newsletter Top Banner : R290 per edition

Newsletter Side Banner : R275 per edition

!!!Newsletter Side Banner Advert !size: 250 pixels

wide

!!!Newsletter Side Banner Advert !size: 250 pixels

wide X 300 pixels

height

size: 600 pixels wide X 90 pixels height cost: R290 per edition

x 300 pixelsheight

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Give-Aways (Sponsorships)

Rate :

The only cost to you, the advertiser, will be the prize and postage of the prize to the winner (if applicable).

The sponsoring of a prize or running of a competition is a fantastic way for you to build brand or product awareness.

Readers always respond well to these incentives.

Page 13: Services Rate Card

Graphic Design

My Family Productions Client List Include:

• Treehouse Decor Online• Gentle Presence & Oageng Baby Clinic• Edublox• Energy & Vitality• Kaboutijie• Raising Readers• Angelfoods Fudgery• Planx Educational Toys• Video Production - KPMG• Video Production - Mica• Video Production - The Mandela Home Memorial• Video Production - World’s Largest Baby Shower - Guinness World Records 2014

DesignRate Card

MyFamily

Productions

Digital Ads & BannerPrint Ad

LogoLeaflet

Pull up bannerBrochure

CatalogueElectronic stationery (letterhead,

invoice etc)Business Card

Digital Business Card Email signature

Signage T ShirtPoster

LetterheadDVD Case Insert

DVD LabelGraphics or illustrations ie for

website or print

Deepetching/manipulation of imagesAuthors corrections

Make print ready artworkNote that last three points refers to

all of the above

R250From R450 dependent on size and specsR850From R300 dependent on size and specsR450R65 per pageR65 per pageR300 (Word and Excel)

R250R150 if created by MFP otherwise full price of R250R250From R450 dependent on size and specsR450From R300 dependent on size and specsR250R250R150From R300 dependent on brief

R50 per imageR50 after second draftR100

Please note that video production needs to be quoted individually per brief

Glynis 082 570 [email protected]

DesignRate Card

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CONTACT DETAILS :

Tel : 083 677 1402

email : [email protected]

www.parentinghub.co.za

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for o

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new website

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1 April

2014