shigeo fukuda (presentation) by zheng jiayin
DESCRIPTION
Introduction to a very influential Japanese graphic designerTRANSCRIPT
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“I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary.”
- Shigeo Fukuda
Shigeo Fukuda
Born in 1932 to a family involved in making toys
Attracted to minimalist Swiss Style graphic design
Graduated from Tokyo University of the Arts
Shigeo Fukuda
Prankster Fukuda never forgot to employ visual trickery, even in the design of his own house
His venture into optical illusion was as much an act of passion as a calculated move to set himself apart from his brilliant contemporaries
Indirect and abstract forms of expression
Sense of play, humour, graphic wit
Innovative approaches that turn common sense perceptions upside down
Wide range of media
(from left, clockwise)
Impossible triangle,
3D construction of Escher’s impossible “Waterfall”,
Shadow sculptures (shadow, as opposed to actual form, represented the subject),
Main gate with elusive entrance at 1st Japan Expo
Logo-simplicity, minimal graphics
Universal persuasive power- Style and symbolism
Economy of line and clear delineation of form / Bold colour and layout
Sociocultural concernsMaster of visual puns
Ambiguous, or impossible figure/ground relationshipsA communication that is non sales-oriented
Drawing references from the pastArtistic conceit
Purpose: To intrigue and dfdfdfdf mystifyVisually elusive, sometimes inaccessible?
“My interest is how to disorder a human computer. It is like a quiz contest.”
“I have found myself contradicting myself in order to avoid conforming to my own taste.”
- Marcel Duchamp