1. Marketing
The Reset Button Has Been Pushed
100 Million facebookusers in 9 months
1 Billion iPod Applications downloaded in 9 months
2010 Gen Y will outnumber Baby Boomers
6 of top 10 websites are social
Twitter usage 80% on mobile devices

2. Shotgun Approach
YellowPages
Brochures
DirectMail
Events
Etc
Networking
3. YellowPages
Brochures
DirectMail
Events
Etc
Networking
Funnel Approach
Social Media
ROI
4. The Big 6
Cocktail Parties
Lunch Appointments
Trade Shows
blogging
Publishing Magazines
Producing Television
Seminars
5. How You Can Use It
for buyer keywords, customer compliments or complaints
LISTEN
your product, events, promotions, coupons, experiences
PROMOTE
your sales force through employees or customers
MULTIPLY
millions of people looking for your product
REACH
6. How You Can Use It
your fans through promotions and content
REWARD
new events or promotions to your best customers
PUSH
your marketing by using your fans as tentacles
MULTIPLY
7. to business owners, executives and professionals
CONNECT
strategic partnerships that can send you more business
CREATE
by providing solutions to online associations and groups
LEAD
How You Can Use It
8. How You Can Use It
blogging
your thoughts and vision about your industry, products or services
SHARE
free information about how you help clients or customers
GIVE
content that can help others in their business or life
CREATE
9. How You Can Use It
SHARE
your personality and passion
relationships through face to face interaction
BUILD
by being approachable and authentic
ENGAGE
10. How You Can Use It
how your product or service can bring a client value
TEACH
LEAD
with new thoughts and vision
on the processes and systems that make you unique
EDUCATE
11. Should You Use Social Media?Best Practices in Relationship Building
12. Most organizations believe they are capable of participating in social media
13. Companies on the wrong goals
14. Each new step of human activity has introduced 50x productivity
15. Recognize the need to change and (symptoms)
16. A New Normal is Here
17. Assets, Not Liabilities
Communicators, Not Cogs
18. Successful Companies
Adapt and integrate to the new normal
Create ambition and intellectual curiosity
Be unified and interdependent
Feel comforted and opportunistic not threatened or menaced
Are selfless and generous with their success
Productivity increases
View employees as assets
19. Focus on New Results
20. Success is tied to emotional intelligence
21. Thats greatDavid, but how can I bring change this evening?
22. Give employees a voice
23. Realize this isnt simple but a necessary culture shift
24. Crush the distance
25. Build trust
26. Reflect on how your company operates
27. Social Media.
28. Well, maybe.
29. 30. David Tolboe
Chief Operating Officer
The Entrepreneur Life Radio Show
KNUU 970 Wednesdays 1pm
For an expanded version of this presentation, please email:david@entadvisors.com