single customer view: the missing piece
TRANSCRIPT
Venistar: the FashionAble Experience Company
DO WE NEED A SINGLE CUSTOMER VIEW?
The evolution of Omni-Channel Retailing
The Ultimate Customer Journey
Typical Customer Journey?
Typical Customer Journey?
Typical Customer Journey?
Each Customer controls their own journey
How can we gain retail Paradise?
WHAT IS THE MISSING PIECE?
Customer Journey is UNIQUE and DYNAMIC
Single Customer View (SCV) is not a data repository
SCV: Customer Experience Orchestration Engine
Building a Customer Experience Foundation
WHY SHOULD I REALLY CARE?
WHY SHOULD I REALLY CARE?
SCV: Customer Experience Orchestration Engine
A vision of marketing orchestration beyond automation
Promotions/Recommendations
Loyalty, Fidelity & Coupons
Social Events
Venistar awarded as Oracle Specialized Partner of Year 2015
Venistar awarded with “Podio Ferrari”
Single Customer View:The Engine of a Unique Customer Experience
