Six Foundations of Great Digital Creative

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<ul><li> 1. 6 FOUNDATIONS OF GREAT DIGITAL CREATIVE Ashley Ringrose</li></ul> <p> 2. </p> <ul><li><ul><li><ul><li>DISPLAY ADS?! </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>SOOOO 2004 </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>#needsmoresocialmedia </li></ul></li></ul></li></ul> <p> 3. Youtube Link 4. </p> <ul><li><ul><li><ul><li>SORRY STEVE, ITS</li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>MUCH MORE THAN JUST </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>INTERACTION +</li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>EMOTION (VIDEO) </li></ul></li></ul></li></ul> <p> 5. </p> <ul><li><ul><li><ul><li>THERE ARE6 FOUNDATIONS</li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>OFGREAT DIGITAL CREATIVE </li></ul></li></ul></li></ul> <p> 6. </p> <ul><li><ul><li><ul><li>WHICH NO OTHER MEDIUM </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>CAN OFFERSIMULTANEOUSLY </li></ul></li></ul></li></ul> <p> 7. INTERACTIVE 1 IS THE IDEA? 8. REWARDTHE USER FOR CLICKING 9. INTERACTIVITY INCREASES BRAND RECALL63%MORE THAN NON INTERACTIVE ADS * B arnumS ulley Research 2010 10. TELL ME AND I'LL FORGET;SHOW ME AND I MAY REMEMBER;INVOLVE MEAND I'LL UNDERSTAND. ANCIENT CHINESEPROVERB 11. TELL ME AND I'LL FORGET86%;SHOW ME AND I MAY REMEMBER19% ;INVOLVE MEAND I'LL UNDERSTAND63% UPDATED CHINESE TWEET 12. CP+B [US] Agency: Interactive 13. Bridge [US] Agency: Interactive 14. Glue [UK] Agency: Interactive 15. INTERACTIVE CUSTOMIZABLE 1 2 IS THE IDEA? 16. Weapon 7 [UK] Agency: Customizable 17. DM9 DDB [BR] Agency: Customizable 18. Tribal DDB [UK] Agency: Customizable 19. INTERACTIVE CUSTOMIZABLE CONTEXTUAL 1 2 3 IS THE IDEA? 20. Mediafront [NO] Agency: Contextual 21. Various Agency: Contextual 22. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING 1 2 3 4 IS THE IDEA? 23. Soap [US] Agency: Entertaining 24. Boondoggle [NL] Agency: Entertaining CONCERT 25. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE 1 2 3 4 5 IS THE IDEA? 26. YOU CANTPLAY WITHA TV AD FOR 5 MINUTES 27. CP+B [US] Agency: Playable 28. DM9 DDB [BR] Agency: Playable 29. Further Reading 30. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA? 31. Useful! 32. Useful? 33. Holst Digital [UK] Agency: Useful 34. Agency.com [US] Agency: Useful 35. USEFULADS? OR USEFUL| ADS 36. #1 REASONDIGITAL IS BETTER THAN ADVERTISING? Iain Tait, Poke UK 37. WEDONTHAVE TO DO ADVERTISINGIain Tait, Poke UK 38. BRIEF FOR SOLUTIONS, NOT ADS 39. JUST FOR STEVE JOBS EMOTIONAL 40. BBH [UK] Agency: Emotional 41. YOU FORGOTWHAT THE INTERNET WASBUILT ON! 42. Grand Union [UK] Agency: Sex! 43. FINALTHOUGHT 44. WHY ARE AGENCIES(ADVERTISING, DESIGN, MEDIA) HAVING TROUBLEDOING DIGITAL WELL? 45. THINK DIFFERENT FOR DIGITAL 46. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney 47. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com@100ftzombie @bannerblog</p>