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TRANSCRIPT
PROJECT BRIEFINGFEBRUARY 27, 2008
OVERVIEW
Project Description
Illumina Residences Manila is a 32 Floor – Residential Tower,and sits on a 6,935.50 SQM property.
It is comprised of 540 residentialunits ranging from Studios, 2 BR to 3 BR condominium units with sizes from 24 sqm. to 66 sqm. Units are ready for occupancy by August 2011.
SITE & LOCATION
STRATEGIC LOCATIONIllumina Residences Manila is located along V. Mapa corner P. Sanchez St. in Sta. Mesa, Manila
Proximity to Manila schools and commercial establishments
A. Educational Institutions• Don Bosco School – in front of site• Don Bosco Technical Institute – 1.20 KMS• Jose Rizal University – 1 KM• Polytechnic University of the Philippines – 1.20 KMS• Dominican College – 1.5 KMS• Aquinas School – 1.5 KMS• Central Colleges of the Philippines – 1.4 KMS• Immaculate Heart of Mary College – 1.5 KMS• Arellano University Plaridel HS – 1 KM• Educational Research and Development Assistance (ERDA) – 1.9 KMS
B. Medical InstitutionsLourdes Hospital – 300 MTSUERM Hospital – 1.6 KMS
C. Commercial EstablishmentsSM City Sta. Mesa – 1.1 KMSFernandos Supermarket – 1.3 KMSAgora Public Market – 1.6 KMS
Selling Proposition
The Name & LogoThe name perfectly describes the projects features such as the use of
space in its design, its landscaped atriums and its T shaped
Architecture which promotes good ventilation, lighting.
It is also the “enlightened choice” for families looking for a home with
amenities and features comparable to high end condominium project
but at an affordable rate.
The Starburst represents a bright new beginning.
What do we want to say? –Value Proposition
Illumina Residences Manila is…
What : A modern and exclusive residential high rise condominium
How : that provides a comfortable and efficient city living
Who : for the career – driven, moderately earning Filipino
families.
Why : aspiring to live in an organized home environment where
everything works.
Where : located in the progressive city of Manila
When : in a time of increasing cramped and chaotic living spaces
Key Selling Points
Strategic Location and Views of Manila Located in Sta. Mesa gives residents a view of the Manila
Skyline and puts Old Manila Heights within minutes from the metropolis’s schools (Across from Don Bosco, PUP, CCP), Hospitals (Lourdes & Unciano General Hospital), Malls (SM Sta. Mesa), convenience stores, offices.
Value for Money
IRM offers residents an upgraded quality of living at an affordable package. Because of its good location and proximity within Manila, owners may have the option of living in their new unit or having it rented out to students or employees looking for a halfway house within the metropolis. Affordability coupled with strategic location adds value to property thus having high – resale potential.
Key Selling Points
First Rate Amenities and Open Spaces With a 60:40 building footprint ratio, residents will enjoy freedom of space and amenities as compared to other comparable condominium projects.
Efficient Condo Management To free up your mind on some everyday household tasks, a
professionally trained property management team will be setup to
take care of your daily living needs such as garbage disposal and upkeep of
the property.
How do we get there…
The Creative
• Smart / efficient / comfortable living
• Task: translate to concrete, relevant terms
• Clue / Key Psychographics: home is treated as a familiar, comfortable place
• Must: think about the development as an upgrade / elevate Sta. Mesa area
The Message
Project Features
Building Elevations
Typical Floor Plan with studio units
(3rd – 6th Floor , 8th – 9 Floor, 10th – 11 Floor)
Mandaluyong skyline
Sta. Mesaskyline
Manilaskyline
San Juanskyline
N
Typical Floor Plan with studio units(Atrium Level 7th Floor and 12th Floor)
Mandaluyong skyline
Sta. Mesaskyline
Manilaskyline
San Juanskyline
N
Typical Floor Plan without Studio Units(14th – 17th Floor, 19th -22nd Floor, 24 – 27th Floor, 29th to PH)
Mandaluyong skyline
Sta. Mesaskyline
Manilaskyline
San Juanskyline
N
Typical Floor Plan without Studio Units(Atrium Level 18th Floor, 23rd Floor, 28th Floor )
Mandaluyong skyline
Sta. Mesaskyline
Manilaskyline
San Juanskyline
N
Typical Unit Floor Plans
Studio
2-BR Mid Unit – 48 sqm.
2-BR Mid Unit – 55 sqm.
3-BR End Unit – 66 sqm.
Unit FinishesFLOOR FINISHESDINING & KITCHEN LOW MAINTENANCE RESILIENT FLOORING
BEDROOMS LOW MAINTENANCE RESILIENT FLOORINGBALCONY CERAMIC TILESTOILET UNGLAZED CERAMIC TILES
WALL FINISHESINTERIOR PAINTED FINISHTOILET PAINTED PLAIN CEMENT FINISH ABOVE TILE
CEILING FINISHESLIVING DINING & KITCHEN PAINTED PLAIN CEMENT FINISHBEDROOMS PAINTED PLAIN CEMENT FINISHTOILET PAINTED FICEMBOARD CEILING
KITCHEN AREA GRANITE FINISH COUNTERTOP W/ COMPLETE CABINET SYSTEM
DOORSENTRANCE WOODEN PANEL DOOR ON METAL JAMB W/ ALUMINUM SCREEN DOORBEDROOM WOODEN DOOR ON METAL JAMBTOILET WOODEN DOOR WITH LOUVER ON METAL JAMBBALCONY ALUMINUM FRAMED SWING GLASS PANEL W/ INSECT SECREEN
WINDOWS ALUMINUM WINDOW W/ INSECT SCREEN
FINISHING HARDWARE
MAIN DOOR LOCKSET LEVER TYPE KEYED LOCKSET
BEDROOM LOCKSET LEVER TYPE KEYED LOCKSET
TOILET LOCKSET LEVER TYPE PRIVACY LOCKSET
TOILET & KITCHEN FIXTURES STUDIO 2 BEDROOM 3 BEDROOM
WATER CLOSET WHITE ELONGATED TYPE TOP FLUSH. ONE PIECE
LAVATORY WALL HUNG W/ SEMI UNDER THE COUNTER UNDER THE COUNTER
PEDESTAL TYPE TYPE TYPE & WALL HUNG
W/ SEMI PEDESTAL
TYPE
KITCHEN SINK SINGLE BOWL SINGLE BOWL WITH DRAIN BOARD
KITCHEN FAUCET LEVER TYPE LEVER TYPE LEVER TYPE
SHOWER HEAD AND FITTINGS WALL MOUNTED TYPE SHOWER HEAD AND FAUCET
SOAP AND TOILET PAPER HOLDER WHITE RECESSED TYPE
AMENITIES
Amenities
50 Seater Function Room
Study Hall
Lanai Area
Lounge
• Pool Area
• Outdoor Function Area
• Fitness Gym
• Deck Garden
• Utility Cages
• Residents Parking Areas
Other Amenities
Facilities / Features
Grand Drop Off
Atrium Lobby
Lobby
Landscaped Atriums
Other Facilities & Features
• 3 High Speed Elevators
• CCTV
• Overhead Water Tank
• Balconies on all units
• CATV & Phone lines
• WIFI (Amenities Area)
ParkingLevel Allocated Slots
Lower Level 2 65
Lower Level 1 60
Ground Floor 49
Second Floor 23
TOTAL 197
Pricing
I. Covered Parking per slot
LEVEL LIST PRICE
Lower level 2 parking 470,000.00
Lower level 1 parking 480,000.00
Ground floor 480,000.00
II. Tandem Parking (2 Slots)
Level List Price
Lower level 2 parking 780,000.00
Lower level 1 parking 800,000.00
Ground Floor 800,000.00
Efficient Property Management
Worry Free Upkeep of your property with DMCI HomesProperty Management Services
• Move In Assistance• Leasing Program• Car Wash Services• Utilities application & payment assistance• Roving Security • General Maintenance of common areas• Newspaper Delivery• Proximity Cards• Taxi Call – In Service• Organizing of Community Events
Pricing & Payment Terms
Unit Pricing
UNIT TYPE AREA PRICE RANGE
Studio 24 sqm. 1.4 M – 1.5 M
2 BR 48 -55 sqm. 2.6 M - 3.8 M
3 BR 66 sqm. 3.9 M - 4.8 M
Payment Terms
Please secur payment terms reco of Sales Division.
COMPUTATION SHEET
PROJECT: Illumina Residences Manila
BUILDING: Illumina Residences Manila RFO DATE: Aug-11
UNIT: 407 No. of Months to RFO: 42
AREA: 28.5 sqm
TERMS: 50% dp ; 50% 5 years
LIST PRICE 1,424,000.00
Discount 6.00% 85,440.00
Total Contract Price 1,338,560.00
Downpayment 1 50% 669,280.00
Less: Spot cash Discount 0.00% -
Net Downpayment 1 669,280.00
Less: Reservation Fee 20,000.00
Net Downpayment 1 649,280.00
Payable in month/s 15,459.05 per month
Balance 50% 669,280.00
Factor 2.378993%
Monthly Amortization 60 mos 15,922.12 per month
1,338,560.00
COMPUTATION SHEET
PROJECT: Illumina Residences Manila
BUILDING: Illumina Residences Manila RFO DATE: Aug-11
UNIT: 407 No. of Months to RFO: 42
AREA: 28.5 sqm
TERMS: 50% dp ; 50% 5 years
LIST PRICE 1,424,000.00
Discount 6.00% 85,440.00
Total Contract Price 1,338,560.00
Downpayment 1 50% 669,280.00
Less: Spot cash Discount 0.00% -
Net Downpayment 1 669,280.00
Less: Reservation Fee 20,000.00
Net Downpayment 1 649,280.00
Payable in 42 month/s 15,459.05 per month
Balance 50% 669,280.00
Factor 2.378993%
Monthly Amortization 60 mos 15,922.12 per month
1,338,560.00