Smart Wearables – Watch Industry

Cicor Innovation Insights Symposium, January 29, 2015

Pascal Koenig, Managing Director

www.smartwatchgroup.com

Current Status

Fitness products most

successful

2014: USD 1.5BN market

500% growth in 2015

ALL mobile phone

manufacturers in the game

From hardware to apps

But: use cases not solid yet

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Why Smartwatches?

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Personal Assistance

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Health / Wellness

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Personal Safety

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Corporate

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Communication

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Sports

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Smart Home

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Social Networking

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Access Control

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Payments

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Gaming

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Photography

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Media and Entertainment

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Education

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• Banned in universities

• Support e-learning

• Provide contextual

information

Customer Service

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Shopping

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• Find products

• Additional information

• Special offers

• Check-out

• New business models

Public Services

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• Public information

• Public safety

• Public health

• E-voting

Science and Research

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Defense and Military

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What does it mean?

• End customers start to expect added

functionality from a watch

• Highly disruptive for watch industry

– R&D becomes important

– New skills needed

– New competitive landscape

• Big risks, big opportunities

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0

50'000

100'000

150'000

200'000

250'000

300'000

20

10

20

11

20

12

20

13

20

14

20

15

20

16

20

17

20

18

20

19

20

20

Market Forecast

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10

0

20

0

Smartphone industry

Tablet industry

Watch industry (total)

Smartwatch industry Traditional watch industry

30

0

USD

bill

ion