smartphones & tablets era

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Smartphones & Tablets Era By Mohammad Abbas BSc in computer science Certified Qt Developer by Nokia Senior Software Engineer at Softxpert Inc. [email protected]

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The slideshow provides some insights into how smartphones and tablets have evolved as well as how to make informed investment decisions in the market of mobile applications. www.softxpert.com

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Page 1: Smartphones & tablets era

Smartphones & Tablets Era

By

Mohammad Abbas

BSc in computer science

Certified Qt Developer by Nokia

Senior Software Engineer at Softxpert Inc.

[email protected]

Page 2: Smartphones & tablets era

Session’s OUTLINE

Introduction History What’s a smartphone? What’s a tablet? Why this is the next trend?

History of mobile operating systems Who are the market players? How can I invest in this? Success stories

Page 3: Smartphones & tablets era

Introduction

Before history

Page 4: Smartphones & tablets era

History

40 years since the first cellular phone!

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Page 6: Smartphones & tablets era

Galaxy S4 DynaTAC

Weight 130 g 1134 g

Talk time 14 hours 20 minutes

Price 600 $ 9000$

Features Does everything! Barley makes a call

COMPARISON:

Page 7: Smartphones & tablets era

Smartphones

A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability connectivity than a feature phone

WIFI Bluetooth GPS Accelerometer, gyro, proximity, compass,

barometer, temperature, humidity

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Smartphones

Page 9: Smartphones & tablets era

Tablets

A tablet computer, or simply tablet, is a one-piece mobile computer. Devices typically offer a touchscreen, with finger (or stylus) gestures acting as the primary means of control

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Apple iPad 4

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Samsung galaxyNote 10.1

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Microsoft surface

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Why is this the next trend?

Simple Affordable Portable Connected and online anywhere and all the time Many embedded features that don’t exist in a

normal PC or Laptop

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Mobile Operating Systems

Dead operating systems Symbian #1 platform since 1996 until 2011

Windows Mobile

Bada integrated with Tiezen

Meego

Maemo

HP webOS

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Mobile Operating Systems

New operating systems Android

iOS

Windows Phone

BlackBerry

Tiezen

Ubuntu Phone

Firefox OS

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Page 17: Smartphones & tablets era

Android

Android is a Linux-based operating system designed primarily for touchscreen mobile devices such as smartphones and tablet computers.

Initially developed by Android, Inc., which Google backed financially and later bought in 2005

Android was unveiled in 2007 The first Android-powered phone was sold in October

2008. Latest version of android is Jelly bean 4.2.2 Free & open source

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Versions

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iOS

iOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch platforms, it has been extended to support other Apple devices such as the iPad and Apple TV

Closed source, limited to Apple devices only Latest version of the OS is supported at least by

iPhone 3Gs

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Windows phone 8

Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and like its predecessor, it features the interface known as Metro (or Modern UI).

Closed source, licensed by Microsoft to other companies

Nokia official partner, Samsung, HTC and Huawei

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Blackberry

BlackBerry 10 is a proprietary mobile operating system developed by BlackBerry Limited (formerly Research In Motion) for its BlackBerry line of smartphone and tablet handheld devices

The most recent example is the Z10 smartphone. It is based on QNX which was acquired by BlackBerry in April 2010.

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Market players

GoogleSamsungAppleMicrosoftNokiaBlackberry (previously know as RIM)

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How to invest in this market?

Either become something like Samsung Create applications for these mobiles Sell cheap tablets or phones from the

Chinese marketYou could add a product or service

preinstalled on it alsoYou could find a partner to create something

like Android TV box

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Chinese devices•Onda V972•Price: 200$ for customers•Quad Core A31 Retina 9.7 inch •Android 4.1 Tablet PC 16GB

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Chinese devices

• Feiteng GT-H7100 Phablet

• Android 4.1 3G Smartphone

• 1GB RAM 5.3 inch QHD Screen

• MTK6577 Dual Core 1GHz 8MP Camera

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Google PLAY Month Number of apps

Downloads

2009March 2,300December 16,000

2010

March 30,000April 38,000August 80,000 1 billionOctober 100,000

2011

May 200,000 3 billionJuly 250,000 6 billionOctober 319,000December 380,297 10 billion

2012

January 400,000February 450,000May 500,000June 600,000 20 billionSeptember 675,000 25 billionOctober 700,000

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App Store (iOS)

Number of Apps Downloads Average

October 4, 2011 500,000+ 18,000,000,000+ ~36,000

February 28, 2012 500,000+ 24,000,000,000+ ~40,000

March 3, 2012 500,000+ 25,000,000,000+ ~50,000

March 5, 2012 550,000+ 25,000,000,000+ ~45,455

March 7, 2012 585,000 25,000,000,000+ ~42,735

June 11, 2012 650,000 30,000,000,000+ ~46,154

September 12, 2012 700,000+ 35,000,000,000+ ~50,000

January 7, 2013 775,000+ 40,000,000,000+ ~51613

January 28, 2013 800,000+ 40,000,000,000+ 50,000

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What kind of applications

New idea Refurnished idea Mobilizing a product or a service you have Simple ideas

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Simple ideas

Tiny Flashlight 100 000 000 to 500 000 000 million installs

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Refurnished ideas

Battery reborn 100 000 installs, 2.35$ for each install

Page 41: Smartphones & tablets era

Hijri Calender 1000 000 installs, a free app that monetizes through Google ads

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How to break in?

Opportunity in new markets! If your application has many competitors in one

market and you can’t compete with them move to another!

Windows Market Place Blackberry App World

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Steps to get your product out there?

Target the major mobile OS first (Android, iOS) If you need to monetize soon consider conquering

iOS marekt before Android Your application needs to be intuitive, fast and clean Go for native apps even if they cost more Try to get featured

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Success story

Rovio was about to get bankrupted until it published Angry Birds 500 000 000 downloads for Free Version

50 000 000 downloads for Pro Version