© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved.

SMAU Milano, 24 Ottobre 2013

BIZMALL Michele Festuccia Solution Led Leader

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Oggi Vi Parleremo di: - Rischieste di mercato

- Accesso a competenze e contenuti sull’innovazione tecnologica

- Ecosistema e Filiera Commerciale

- Di “Time to Market Optimization” e “Go to Market”

In generale di

UN NUOVO MODELLO DI COLLABORAZIONE

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

5

-2

-1

0

1

2

3

4

5

USA France Germany Italy

Growth of multi-factor productivity Growth of non-ICT capital input

Growth of ICT capital input Growth of labour composition (quality)

Growth of labour input Value added growth

Source: OECD Estimates based on EU-KLEMS Database.

Contributions to value added average annual growth rates in manufacturing , 1995-2005

ICT capital and high-skilled labour are positively associated with multi-factor productivity growth

Nota Introduttiva

L’Italia investe nel capitale “sbagliato”…

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Nota Introduttiva

L’ICT e’ richiesta dal business…

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Nota Introduttiva

Le aziende ICT sono un mix tra innovazione tecnologica e produzione…

I P

R&D Innovatione [I]

Produzione Integrazione di

sistemi

A Alto Fatturato Basso Valore

Basso Fatturato Alto Valore

Startup Industria

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Nota Introduttiva

La Cisco parla di Intellingent Networks…

…….come cuore dell’evoluzione Tecnologica

…………..e la alimenta con Acquisizioni di Aziende

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Sintesi

Il Mercato in generale ha fame di Solutioni Tecnologiche

…per supportare I processi di Business

…ne consegue che ICT addressable market e’ strettamente legato al PIL

…Innovazione + Produzione un mix necessario

Stiamo entrando nell’ ERA DIGITALE

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Nasce BizMall come evoluzione del modello di Canale 2-Tier con l’obiettivo di valorizzare al massimo l’elemento “Value Add” del Distributore e dei Reseller. Cisco + CGROSS + VARs metteranno a fattor comune I propri “Value Add” per non perdere la posizione dominante sui mercati delle PMI e del Local Public Sector.

Bizmall Overview

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

The Market Shift Periodo di Recessione

Richiesta di Turn-key solutions

Cloud-Era I mercati adiacenti e

nuove professionalita’

BizMall answer

I nuovi Trend

Accesso a Contenuti e Competenze

HUB di Scambio di...

CISCO SOLUTION LED

Gestito da un Broker di Solution & Service.

Bizmall Overview

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Identificare i partner [scouting],

Sviluppare Bundle Proposition [engineering],

Esporre al Mercato Servizi e Soluzioni [Brokerage]

Come ?

Bizmall Overview

Le nuove sfide del Mercato richiedono accesso

alle competenze e ai contenuti

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Introdurre Business Standards che indirizzino:

• Technical Standards

• Interoperability and compatible of components

• Service level.

Dipendenze?

Bizmall Overview

Le nuove sfide del Mercato richiedono accesso

alle competenze e ai contenuti

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

CISCO SOLUTION LED

Integrato con i programmi di Certificazione Cisco

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Filiera in numeri

Distributors annual runrate (tot. 4) 3,3 B Euro

Distributor at the date: 4

Total Resellers Cisco at the date>7500 (total number of employees >20,000)

– 15 Direct (Gold certified)

– 60 Corporate through distributors (Premier/Silver Cerified)

– 100 resellers through distributors (Select certified , Cisco runrate between 0,2 - 0,9M$)

Total National and local territory coverage

Bizmall Overview

I tre Pilastri del Modello 1/3

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Bizmall Overview

I tre Pilastri del Modello 2/3

Collaborazioni Strategiche

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Bizmall Overview

I tre Pilastri del Modello 3/3

Il Business Store

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

Un Market Place Evoluto per un Solution & Service Broker

Bizmall Business Store

www.bizmall.it

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

Bizmall Business Store

Es. Settore Merceologico “Education” 1/4

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Bizmall Business Store

Es. Settore Merceologico “Education” 2/4

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Bizmall Business Store

Es. Settore Merceologico “Education” 3/4

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Bizmall Business Store

Es. Settore Merceologico “Education” 4/4

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

Bizmall Use Case

Framework operativo

Esigenze Contesto

Requisiti Progettazione

Offerta

Scu

ola

2.0

Au

le

Edif

ici

Enti

Info

rmat

izza

zio

ne

Connettivita’ Wifi LIM

Collaboration Facility

....?

Framework

Settore

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

Bizmall Use Case

Scuola

Infrastruttura di rete

Printing

Powered by Cisco: - Switch - Ap - UCS - Unified Collaboratio - ...

CLOUD Provider

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Bizmall Use Case

Le Soluzioni I-Service

LIM+Collaboration Suite

Scuola

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

Bizmall Use Case

Printing

Scuola Scuola Scuola

ENTE CLOUD Provider

Plesso Scolastico

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

La Bacheca

Bizmall Use Case

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

La Bacheca: Applicazione APA in “Clean Air City”

Bizmall Use Case

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

Agenda

Bizmall Premessa

Note Introduttive

Bizmall Overview

Bizmall Business Store

Bizmall Use Cases

Conclusioni

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 Cisco Confidential 33 © 2010 Cisco and/or its affiliates. All rights reserved.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

Oggi Vi Parleremo di: - Rischieste di mercato

- Accesso a competenze e contenuti sull’innovazione tecnologica

- Ecosistema e Filiera Commerciale

- Di “Time to Market Optimization” e “Go to Market”

In generale di

UN NUOVO MODELLO DI COLLABORAZIONE

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

Albert Einstein Da “Il mondo come io lo vedo”

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36 Cisco Confidential 36 © 2010 Cisco and/or its affiliates. All rights reserved.

SMAU Milano, 24 Ottobre 2013

BIZMALL Michele Festuccia Solution Led Leader