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TRANSCRIPT
Floor Care:
NEW MARKETING ASSETSWood FlooRS • CARpETS • AIR duCTS
Table of Contents
Wood Floors
Social Media Content 4
Web Page Copy 5,6
Press Release 7
SEO/SEM Keywords 8
Ad Slicks 9,10
Postcards 11,12
Leave-Behinds 13,14
Leave-Behind Cards 15
Email Templates 16,17
Carpets
Social Media Content 19
Web Page Copy 20,21
Press Release 22
SEO/SEM Keywords 23
Ad Slicks 24,25
Postcards 26,27
Leave-Behinds 28,29
Leave-Behind Cards 30
Email Templates 31,32
Air Ducts
Social Media Content 34
Web Page Copy 35,36
Press Release 37
SEO/SEM Keywords 38
Ad Slicks 39,40
Postcards 41,42
Leave-Behinds 43,44
Leave-Behind Cards 45
Email Templates 46,47
Door Hangers 48,49
Directory 50
Page 2 Table of Contents
Wood Floors
Social Media Content
Page 4 Wood Floors
Web Page Copy—Residential
Page 5 Wood Floors
Page 6
Wood Floors
Web Page Copy—Commercial
Press Release
Page 7 Wood Floors
SEO/SEM Keywords—suggested for local marketing
Page 8 Wood Floors
For advice on local
pay-per-click advertising,
contact your Field Marketing
Manager.
Ad Slicks—Residential
Page 9 Wood Floors
Ad Slicks—Commercial
Page 10 Wood Floors
Postcards—Residential
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
Page 11 Wood Floors
EXAMPLE:
Former: Little feet. Big damage.
We revive wood floors.
Prospect: He’s your best friend.
But not your wood floors’.
Seasonal: Springtime means Fido
can play outside. And not dig your
wood floors.
Postcards—Commercial
Page 12 Wood Floors
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We offer a full menu too.
Like restoring and protecting your
wood floors.
Prospect: Wood floors clean
enough to eat off of.
Seasonal: Expecting a rush of
holiday guests? We’ll give your
wood floors five-star shine.
Leave-Behind—Residential
Page 13 Wood Floors
Leave-Behind—Commercial
Page 14 Wood Floors
Leave-Behind Cards
Page 15 Wood Floors
Email Templates—Residential
Page 16 Wood Floors
Email Templates—Commercial
Page 17 Wood Floors
Carpets
Social Media Content
Page 19 Carpets
Web Page Copy—Residential
Page 20 Carpets
Page 21
Carpets
Web Page Copy—Commercial
Press Release
Page 22 Carpets
For advice on local
pay-per-click advertising,
contact your Field
Marketing Manager.
SEO/SEM Keywords—suggested for local marketing
Page 23 Carpets
Ad Slicks—Residential
Page 24 Carpets
Ad Slicks—Commercial
Page 25 Carpets
Postcards—Residential
Page 26 Carpets
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: You’ve been busy. Good
thing carpets don’t hold grudges.
Prospect: Too bad erasers don’t
work on carpet.
Seasonal: Carpet is winter’s indoor
playground. Is yours ready?
Postcards—Commercial
Page 27 Carpets
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: We’d like to propose a
merger. With your carpets.
Prospect: First impressions
matter. Start with your carpet.
Seasonal: Everyone gone for the
holidays? Let us host a carpet
cleaning party.
Leave-Behind—Residential
Page 28 Carpets
Leave-Behind—Commercial
Page 29 Carpets
Leave-Behind Cards
Page 30 Carpets
Email Templates—Residential
Page 31 Carpets
Email Templates—Commercial
Page 32 Carpets
Air Ducts
Social Media Content
Page 34 Air Ducts
Web Page Copy—Residential
Page 35 Air Ducts
Page 36
Air Ducts
Web Page Copy—Commercial
Page 37
Air Ducts
Press Release
Page 38
Air Ducts
SEO/SEM Keywords—suggested for local marketing
For advice on local
pay-per-click advertising, contact
your Field Marketing Manager.
Ad Slicks—Residential
Page 39 Air Ducts
Ad Slicks—Commercial
Page 40 Air Ducts
Postcards—Residential
Page 41 Air Ducts
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: Your floors look good as
new. Maybe it’s time to look at
your air ducts.
Prospect: Home repairs starting
to add up? Air duct cleaning can
help extend the life of your HVAC.
Seasonal: Spring cleaning is in the
air. Start with your air ducts.
Postcards—Commercial
Page 42 Air Ducts
Each design offers taglines for three
mailing types: former customer, prospect
customer and seasonal.
EXAMPLE:
Former: Air duct cleaning could
help your bottom line.
Prospect: How long has it been
since you’ve had your air ducts
cleaned?
Seasonal: You vacuum your floors.
What about your air?
Leave-Behind—Residential
Page 43 Air Ducts
Leave-Behind—Commercial
Page 44 Air Ducts
Leave-Behind Cards
Page 45 Air Ducts
Email Templates—Residential
Page 46 Air Ducts
Email Templates—Commercial
Page 47 Air Ducts
Door Hangers—Residential
Page 48 Door Hangers
Door Hangers—Commercial
Page 49 Door Hangers
Commercial door
hangers are available with
and without a coupon.
Directory
Page 50 Directory
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