#smem at #nema12 public facing presentation.2

8/2/2019 #SMEM at #NEMA12 Public Facing Presentation.2

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2:00-2:05 Introduce Purpose and Panelists - Phillips/NorukPurpose:Panelist's name, title, organization and twitter handle

Identify hashtags #NEMA12 and #SMEM in use during the sessionIdentify any external consumption of panel [slides on google docs][Ustream][live-tweet]

[Facebook][liveblog] etc


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2:05-2:30 Topic A: Preparedness - Stephens, Licamele, Thompson, and Bledsoe


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Stephens


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Stephens


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Stephens:Research says we should emphasize what to do about risk rather emphasize the riskitself. Suburban Storm Troops were spurred to take action in their communities to

mitigate their risk by cleaning up tree limbs that might pose hazards, etc. They wereencouraged to share their activities which were posted on the contest's social networks,winners were chosen from those submissions.


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Stephens:Also, imp. article by New England Journal of Medicine: "Integration of social media intoEmergency Preparedness" http://www.nejm.org/doi/full/10.1056/NEJMp1103591


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Licamele


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Licamele


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Licamele


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Thompson: Help Us Verify Official Sources


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Thompson:Excellent example of the use of hashtags to target the population in the effected areas -giving them extra preparedness information about mobile homes and sturdy buildings..


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Bledsoe


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Bledsoe


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2:30 Topic B: Response & Recovery - Phillips identify 3 sub topics


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2:30-2:45 Topic B1: Organizational & Functional Assignments - Phillips, Hamilton,Crumpler, Dudgeon and Bledsoe


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Phillips


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Phillips


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Hamilton


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Crumpler - The importance of questions, context and experience. In theorganizational charts and functional areas, who is asking questions before

anyone else asks them? Those are likely the same places to start using socialmedia, data and technology. Anyone can use social media. But those who are

most effective have a gameplan for what they are looking for and what they arewanting to communicate.


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Dudgeon


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Bledsoe


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2:45-3:00 Topic B2: Filtering/Data Visualization - Crumpler, Stephens, Licameleand Dudgeon


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Crumpler - In a major disaster, you see so many individual pieces of information. Howcan you use those pieces to paint a clearer picture of both regional and local impactsso that we don't end up trying to wait for all of the pieces before painting the picture.


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Crumpler - example of a map showing where the storm producing the Henryvilletornado tracked. Note, there were actually two separate storms (within 20 minutes ofone another)


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Crumpler - example of a single photo (below) showing a destroyed house, and the workof someone to show where they were when they took the photo (image above).Because of that work, and because of the previous slide's path estimate from Henryville

to Marysville, it was relatively easy to find the house on a map because it was in thepath. The size of the house as well as the tree line behind the house and thedriveway / walkway shapes made it quite unique / easy to spot. When capturingphotos, and other social media, are we just looking for impact and forgetting to see thecontextual items that help us verify our understanding of the big picture?


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Stephens


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Licamele


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Dudgeon


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3:00-3:15 Topic B3: Utilizing Volunteers/Trusted Agents - Phillips, Hamilton andThompson


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Phillips


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Phillips


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Phillips


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Hamilton


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Thompson Surge is timesensitive and listening intensive

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Thompson Plan now Practice your plan

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Thompson Consider what you may hear& what would you say

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3:15-3:30 Phillips facilitate free dialog based on audience preference3:30 Provide References, Referrals and Contact Information

#smem at #nema12 public facing presentation.2

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