smw poland day 2
TRANSCRIPT
Social media and Web 2.0 communication skills workshop
#smwpoland – Day 2
Social media and Web 2.0 communication skills workshop
an introduction to facebook
an introduction to facebook
1.23 billion monthly active users223 Million in Europe2.5 billion content items shared350 million photos uploaded per day54 million fan pages30% users who have a bachelors degree20 minutes average time spent per visit
Founded in 2004World’s largest social network
an introduction to facebook
Using Facebook professionally pages and groups
an introduction to facebook
Fan page – for your blog, lab, faculty, conference
Group – class, lab, collaborators, professional networks
using facebook
1. Create a page2. Add a short description about the Page3. Add a website, blog link (if you have
one)4. Give your Page a URL link (web name)5. Upload an image (logo) for your page6. …
using facebook
6. Add Page to your Favorites7. (Skip the ‘Promote Page’ option) 8. Add a cover photo 9. Add a new post that includes a link to
your University or a news article10. Post, or Schedule the post for 5 minutes
later
measuring success
Facebook insights – more than just likes
Reach=
Follows, likes, shares
Engagement=
conversations
Impact=
action
what to measure
Social media and Web 2.0 communication skills workshop
an introduction to twitter
an introduction to twitter
500 million twitter accounts255 million monthly active users500 million tweets are sent daily140 characters is all you can use per tweet
Founded in 2006Fastest growing social network
Twitter in Plain English
an introduction to twitter
How can you use twitter professionally?
create a twitter account
1. Go to https://twitter.com 2. Set up a twitter account3. Adapt the biography you created yesterday4. Search for and follow participants and
presenters
twitter language and functions
@username– use this when you want to talk to someone on TwitterHashtag (#) – use this to highlight keywords, topics, events or emotionsDM – use this feature to talk to someone privately
Extra reading: The complete guide to Twitter’s language and acronyms
1. Write two tweets about your 1st blog post• include an appropriate hashtag and
#smwpoland• include a link to your blog post
2. Write a tweet about the blog post of the person sitting to the right of you• include their handle/username• include an appropriate hashtag and
#smwpoland• include a link to their blog post
write a tweet
Social media and Web 2.0 communication skills workshop
an introduction to professional networking spaces
an introduction to LinkedIn
300 million registered members39 million students and recent university graduates2.1 million LinkedIn groups11x increase in likelihood that your LinkedIn profile will get viewed if you include a photo
Founded in 2002The world’s largest professional network
an introduction to ResearchGate
4 million registered members2 million publications added each monthIn the top 1000 websites
Founded in 2008Social networking site for scientists and researchers
professional networks
How do you use these professional networks?
professional networks
How do they fit within the social media web?
Social media and Web 2.0 communication skills workshop
an introduction to slideshare
an introduction to slideshare
215 million page views per month60 million unique visits per month400K new presentations uploaded per month 24 – average number of words per slide 37 – average number of images per presentation
Founded in 2002Largest presentation and document sharing site
an introduction to slideshare
How do you use SlideShare?
1. Go to http://www.slideshare.net2. Set up a SlideShare account3. Upload the PowerPoint presentation you
bought with you4. Add an appropriate description
upload to slideshare
1. Copy embed code2. Go to http://poland.sciencemediaspace.com 3. In dashboard, create a new post4. Write a short description of presentation5. Paste embed code into post6. Schedule post for after 1:15pm
embed slideshare presentation
Social media and Web 2.0 communication skills workshop
preparing presentations with QR codes
posters – think ‘quick share’
http://www.qr-code-generator.com
QR code = Quick Response Code = a machine-readable optical label – 'image-based hypertext link'• QR code Apps• QR code generators• Camera + reader
• The QR code system was invented in 1994 in Japan to track/scan vehicles during manufacture.
• They are now used in a much broader context.• QR codes can link to a web page, phone
number, maps, emails, contact details
posters – think ‘quick share’
• QR codes are also a way of adding extra information that you cannot fit on a poster
• Example of posters
posters – think ‘quick share’
• Users can generate QR codes for others to scan and use by visiting one of several paid and free QR code generating sites or apps.
• http://www.qrstuff.com/• http://qrcode.kaywa.com/• http://www.visualead.com/
posters – think ‘quick share’
Social media and Web 2.0 communication skills workshop
editing audio for podcast
editing audio for podcast
Three tips for podcasting• Keep it snappy• Have a plan• Make it personal
1. Open Audacity2. Download audio you recorded yesterday3. Edit the audio
• crop silence at start and finish• normalise audio
4. Save and tag your audio
edit audio
1. Go to https://soundcloud.com/ 2. Create an account3. Upload the audio you edited
upload audio to web
1. Copy embed code2. Go to http://poland.sciencemediaspace.com 3. In dashboard, create a new post4. Write a short description of audio5. Paste embed code into post6. Post
embed audio in blog
Social media and Web 2.0 communication skills workshop
using social media at conferences
social media at conferences
Engaging during a conference
group exercise
You’re a team of 3 scientists.
2 of your team are attending a conference, 1 person is staying in the lab
Create a plan for how you’ll communicate before, during and after the conference.
group exercise
You need to use at least 3 social media tools that we have discussed.
You have to create at least 1 example post using the tools we have used.
group exercise – examples
Blogging: post before conference, schedule a post afterFacebook: page update, post to conference pageTwitter: generate hashtag for conference and break out session, tweets to promote presentation, answer questionsSlideshare: post presentationLinkedIn: create a group, update profile,Soundcloud: record and upload presentation, post on blog or share through twitter and/or FacebookYouTube: record part of presentation
Social media and Web 2.0 communication skills workshop
Incorporating social media into your work life
work life and social media
Social media in your working day
your social media plan
1.Go to http://poland.sciencemediaspace.com 2.In dashboard, create a new post3.Write a blog post stating your social media goals
for the next month
Questions to consider:• What social media platform/s will I use? #Q1• What do I hope to achieve using them? #Q2• What audience will I follow/want to attract? #Q3• How much time will I commit to each platform? #Q4• How many posts/tweets/uploads will I plan to do in a
month? #Q5• What are some potential post/tweet/upload ideas? #Q6• How will I measure reach, engagement and impact? #Q7
your social media plan
examplePlatform Twitter
Aim Build relationships
Actions Follow contactsCommunicate what I’m working onShare and comment on what I read
Audience Students, colleagues, current and potential collaborators and funders, journalists
Time (week) 0.5 hours
No. of posts (week) 5 per week
Post ideas Recent journal articlerecent presentationreadings for students, lab picture, recent breakthrough
Measurement Followersno. of RTsno. of conversations (online and offline)no. of actions related to conversations
examplePlatform Twitter
Aim Project my voice, share content
Actions Promote conference I am attending and talking at, tweet at conference, share presentation
Audience Attendees, potential attendees, those who’d like to attend but can’t
Time (week) 1.5 hours (prior) All the time (during) 0.5 hours (after)
No. of posts (week)
30 per week (prior) X per conference (during) 10 per week (after)
Post ideas Who is attending, cost of conference, what is being presented, what I’ll be talking about
Measurement Followers, no. of RTs, no. of conversations (online and offline),no. of actions related to conversations, no of tweets about my presentation.
Social media and Web 2.0 communication skills workshop
Wrap up
what we’ve discussed • why is social media important?• why is a well constructed profile important?• what are the advantages of blogging about your
research?• why are images and video in social media important?• what are the 10 tips to writing a good post?• what do you need to be wary of when using social
media?• what tactics can you use to manage conversations?• how can you incorporate social media into your
professional life?
tell us what you thought
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