snapchat: more than selfies

Download Snapchat: More than selfies

Post on 22-Jan-2018

2.256 views

Category:

Social Media

0 download

Embed Size (px)

TRANSCRIPT

  1. 1. Snapchat: More than selfies social.wvu.edu #hesm15 #mcs12
  2. 2. Hi! social.wvu.edu Tony Dobies Social media strategist, West Virginia University @DOBIEST Candace Nelson Senior writer, West Virginia University @Candace07
  3. 3. Should you be on Snapchat? social.wvu.edu
  4. 4. Yep! social.wvu.edu
  5. 5. 77% social.wvu.edu of college students use it
  6. 6. 100 million social.wvu.edu daily active users (and growing)
  7. 7. Millenials are seeking personal and private relationships. social.wvu.edu
  8. 8. Visual platforms are growing. social.wvu.edu Facebook Twitter Instagram Snapchat Vine Tumblr Percentage of teens who use social media in 2012 vs. 2015 2012 2015 Pew Research Institute
  9. 9. Recruiting prospective students. social.wvu.edu
  10. 10. How can you use Snapchat? social.wvu.edu
  11. 11. Think audience first. social.wvu.edu
  12. 12. Post 2-3 times per week. social.wvu.edu
  13. 13. social.wvu.edu
  14. 14. Create platform-specific content. social.wvu.edu
  15. 15. Cross-promote on different platforms. social.wvu.edu
  16. 16. What are some examples? social.wvu.edu
  17. 17. Ask WVU social.wvu.edu
  18. 18. Takeover Tuesday social.wvu.edu
  19. 19. The Ultimate West Virginia Road Trip social.wvu.edu
  20. 20. Campus Gems social.wvu.edu
  21. 21. How do you overcome limitations? social.wvu.edu
  22. 22. Campus Story comes to our university. social.wvu.edu PROBLEM
  23. 23. Tell better stories. social.wvu.edu SOLUTION
  24. 24. We received the dreaded email about third-party apps. social.wvu.edu PROBLEM
  25. 25. iPads. social.wvu.edu SOLUTION
  26. 26. I cant get a geofilter approved to save my life. social.wvu.edu PROBLEM
  27. 27. social.wvu.edu SOLUTION
  28. 28. One line of text isnt enough! social.wvu.edu PROBLEM
  29. 29. Weve got a trick for you. social.wvu.edu SOLUTION
  30. 30. My photos of screenshots look like crap. social.wvu.edu PROBLEM
  31. 31. Try a gray background and a dark room. social.wvu.edu SOLUTION
  32. 32. What is the future of Snapchat? social.wvu.edu
  33. 33. Its going to continue to grow in popularity. social.wvu.edu
  34. 34. If you pay, Snapchat will make it easier for brands. social.wvu.edu
  35. 35. It will be added to your list of must-use social platforms. social.wvu.edu
  36. 36. Questions? Follow us on Snapchat: WestVirginiaU social.wvu.edu