Games Of The Heart

An image says more than……

Games Of The Heart

Special Olympics is a testament to the indestructibility of the human spirit …

you, the athletes, are the ambassadors of the greatest of humankind. You

inspire us to know that all obstacles to human achievement and progress are

surmountable.

Nelson Mandela, Former President, The Republic of South Africa

Games Of The Heart

Founded in 1968 by Eunice Kennedy Shriver

• To provide year-round sports training and athletic competition for people with intellectual disabilities

• To develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship

• To bring understanding and acceptance to every part of the world

Games Of The Heart

World Winter & World Summer Games

European Winter & European Summer Games

Games Of The Heart

Special Olympics European Summer Games 2014

Official Launch: 14 June 2012

Games Of The Heart

Special Olympics European Summer Games 2014

MISSION

Through the joy and transformative power of sport, the 2014 Special Olympics European

“Games of the Heart” will reveal to the European Community the potential of athletes

with intellectual disabilities, breaking down barriers and forging new friendships to help

build a more welcoming and inclusive society for us all.

Games Of The Heart

Special Olympics European Summer Games 2014

OBJECTIVES

1. Organise Fabulous Games and give the athletes an unforgettable experience

2. Create a strong legacy for Special Olympics Belgium and Special Olympics Europe-Eurasia to build on

3. Increase the awareness of the Special Olympics movement and communicate its values to society

Games Of The Heart

Special Olympics European Summer Games 2014

PARTICIPANTS

• 58 delegations• 2024 athletes, 603 coaches, 209 staff• 3-4000 volunteers• 2000 family members• 300 medical staff• 300 officials• 394 Belgian athletes + 198 Belgian coaches

Games Of The Heart

Special Olympics European Summer Games 2014

Day 1 – 9th of September Arrival of the delegationsTransfer to the Host Town

Day 2 – 10th of September Official welcome in the Host TownStart of the Host Town Program

Day 3 and Day 4 – 11th and 12th of September

Host Town Program

Day 5 – 13th of September End of the Host Town ProgramDeparture to the Olympic Village and Opening Ceremony

Day 6 and Day 7 – 14th and 15th of September

Pre-games (selections)

Day 8 to Day 11 – 16th to 19th of September

Competitions

Day 12 – 20th of September Competitions / Closing CeremonyDay 13 – 21st of September Departure of Delegations

Games Of The Heart

Special Olympics European Summer Games 2014

SPORTS

1. Athletics2. Badminton3. Basketball4. Bocce5. Cycling6. Football7. Gymnastics8. Judo9. Swimming10. Table Tennis11. Motor Activity Training

Games Of The Heart

Brand

Games Of The Heart

Funding strategy

Corporate Partners

Government Support

Crowd Funding

Games Of The Heart

Being a Corporate Partner …Is it “only“ about Marketing, Visibility, Brand

image and ROI ?

It’s much more than that!!• Corporate Social Responsiblity

• Employee engagement• Doing the right thing• Going for a mutual goal

Games Of The Heart

Rights and benefits• Global Sponsors: covered by Special Olympics International• Official partners: 500K EUR, max 6 with exclusivity• Official suppliers: +250K EUR, max 10 with exclusivity• Fund raisers: +100K EUR, unlimited without exclusivity• Official media• Institutions and organizations• Torch Run Partner: +5K EUR, unlimited without exclusivity• Host Town Partner: 250K EUR, max 2 with exclusivity• Program partners (can be combined with official partner and supplier):

– Healthy Athletes Program: +20K, unlimited without exclusivity– Family Symposium: +5K, max 5 without exclusivity– Scientific Congress: +5K, max 10 without exclusivity– Youth Activation Program: no sponsors– Schools Program: no sponsors– Olympic Village: +10K, max 10 without exclusivity– Athlete Celebration: +10K, max 10 without exclusivity– Art works Exhibition: +10K, max 5 without exclusivity– Athletes Leadership Program: +25K, max 3 without exclusivity

• VIP programs: +50K without exclusivity

Games Of The Heart

Rights & Benefits* Global Official Partner Official Supplier Fund Raiser Official MediaInstitutions and

organisations

Advertisements - -

TV - -

Radio - -

Official Collateral - -

Website

Social MediaVolunteer T-shirts - - - -

Venues -

Programs - -

Opening -

Closing -

Sport venues -

Torch Run

Other Events -

Restaurant -

Host Town -

Merchandising - - - - - -

School Program - - - - - -

Youth Activation Program - - - - - -

Scientific Congress - - - - - -

Transport - - - - - -

Media coverage and visibility provided by sponsors

- - -

* Every right is eligible to have exceptions and every right will be detailed in the years to come

Games Of The Heart

12%

5%4%

2%

5%

21%5%

28%

20%

Budget allocation

Opening ceremony

Closing ceremony

Torch Run

Athletes Celebration

Healthy Athletes

Catering

Education

Sport

Intergration & Involvement

Games Of The Heart

Global sponsors

Official partners

Official suppliers

Fundraisers

Friends of

Games Of The Heart

With Love FromOfficial media

Institutions and organisations

SO Get Into it Fans

Games Of The Heart

Media• September 2013 – September 2014

– September 2013: 1 year before, Eunice Kennedy Shriver Day, car free Sunday, Tim Shriver, SO Song, Biggest Flashmob ever (15.000 people with ID)

– December 2013: launch webplatform with adopt an athlete (Studio Brussel?), launch movie (Stijn Coninx?)

– September 2014: Games (Host Town -> Closing) with smart camera captation, instant post production, online streaming, Docusoap style

o Establish a theme and identify and create an online platform to inspire people to engage in the Games of the Heart.

o Communicate benefits of partnership to the corporate world

o Secure Government Fundingo Awaken media landscapeo Connect with SO Ambassadorso Connect with SO clubs in Europe/Eurasiao Plan Special Eventso Initiate host town programo Tap into the Special Olympics Winter Games

o Maintain an adequate level of awareness across all target groups through online and offline communication and avoid overkill.

o Integrate with Antwerp Sport Capital.o Tap into the National Games, a first test for SO2014o Activate school program.o Activate SO clubso Activate Mediao Launch adopt an athlete program.o Motivate and recruit volunteers

o Create a sense of National excitement and good will.

o Generate awareness for the torch run.o Promote the opening and closing

ceremonies.o Promote special eventso Tap into Host Town Programo Organize awesome gameso Communicate thank you message

AwakenExcite

Delight

Planning

Games Of The Heart

Those directly involved (Belgian athletes,

their environment, members of SO Belgium)

Those indirectly involved (contact with people with

impairments)

General public(rumour in media, TV

coverage …)

Activation of public groupsIn Belgium

Flashmob activates group 1 (and grabs

attention of groups 2 and 3)

Christmas initiative gradually activates

groups 2 and 3General public aware

of games

Games Of The Heart

Some latest news• Princess Astrid has confirmed 2014SOESG is under the

high patronage of Her Royal Majesty.• Jacques Rogge:President of the Honorary Council• Miguel Wiels will compose the Special Olympics Song,

text written by Jan Leyers, tune by Reggi Pinxten and produced by Michael Garvin. Performed by Eric Melaerts, Hervé Martens, Evert Verhees, Hans Francken, Marc Bonne as musicians

• Several artists have already expressed their interest to perform at the Opening: Simple Minds, Snow Patrol,...Working on Hoover Phonic, Amy McDonnald, Texas, INXS,...

Games Of The Heart

MANY THANKS FOR YOUR SUPPORT