terravocado commercial presentation
DESCRIPTION
Commercial presentation of TerravocadoTRANSCRIPT
Innovation in the avocado
agribusiness chain
Agenda
1. Terravocado
• Who we are?
• History
• Our brand
2. Products
• Hass avocado
• Derivatives
• Crops technification
3. Services
• Hass avocado consumption
promotion
• Harvest and postharvest services
• Research & Development
4. Social responsibility
• Hass avocado industry
• Allied farmers
• Harvesting projections
5. Contact
The company
Who we are?
Terravocado develops and commercialize products and
services related with hass avocado. These goods are result
of a permanent process of research and development in
order to bring innovation into the avocado agribusiness
chain.
Harvest Postharvest Fresh fruit Derivates
History
2008
• Research in avocado oil extraction starts
• Contact with international avocado oil producers
2010 • The avocado oil extraction research ends successfully
2011
• Business model creation
• Official creation and registry in Colombia of Terravocado SAS
2012 • Introduction in the avocado productive chain in Colombia as active
members in different processes
2013
• Development of the hass avocado and derivatives markets in Colombia
• Social responsibility focused in small and medium farmers
Our brand
Terravocado® is a registered brand. It inspires confidence
in the avocado productive chain. Through innovative
strategies, our brand exalts the fruit benefits, from
harvest to consumer.
Goods
Hass avocado • Distribution of hass avocado of small and medium farmers in Colombia,
mainly in the Antioquia region.
Calibre Weight range[gr]
Canica Less than 80
Industrial 81 a 130
Primera 131 a 180
Extra 181 a 250
Jumbo More than 250
Discard Esthetic damages in the skin
• Avocado hass commercialization strategies are being developed, by
identifying its benefits to the consumer in order to raise the perception
and consumption.
Development of labels
with tracking and
ripeness determination
Packing for
differentiation and fruit
care in supermarkets
Derivatives
Oil
Powder
avocado
Low fat
guacamole
anti venom
snake bite Tannins
Bio-pesticides
Technification
Ripeness determination device
Gauge for Colombia, Europe, US
and Japan markets
International avocado quality manual
and pocketbook
Research stage Commercial stage
Warehouse management system track and
traceability, recall: Exclusive distribution for Latin
America (75% of the global avocado production)
Harvest scissors and picking bags
Folding baskets
Services
Consumption promotion
• Hass avocado vs. other varieties
• National product with high growth
• Health benefits (Omega 3, 6 y 9; E vitamin and antioxidants)
• Ripeness state according to the skin color
• Waste reduction by less manipulation of the fruit in the supermarket
• Recipes for a better consumption experience
• Social responsibility and fair trade between farmers and cosumers
Campaigns in supermarkets and final consumer, focused on:
Harvest and postharvest
Terravocado knows that the fruit quality is highly dependent of the treatment after harvesting.
According to this, programs to support harvest and postharvest are developed in the company:
• Harvest service according to the market demand
• Support in collecting and classifying fruit with specialized tools
• Training for the farmers in harvest and postharvest good practices
Research and
development In order to maintain innovation as the main activity of the company,
Terravocado works on projects with different universities, research groups and technology development centers.
Always looking to increase the productivity and competitively of the industry
We have processes in the following
areas:
• Products derivate from avocado
• Transport solution inside and
outside the farm
• Ripeness and postharvest
treatments
Social responsability
Industry • Colombia is the fifth biggest avocado producer in the world
• During season 2012/2013 23.000 tons of hass avocado where
produced.
• 27 containers exported to Europe in the same season
• From every 100 avocados consumed in the world 90 are hass
variety
• Hass avocado has been prioritized by the Colombian government as
one of the main exportation fruits
• More than 3500 hass avocado producers in Colombia
• Exportation goal for season 2013/2014 100 containers for Europe
Colombia, fifth
avocado producer
in the world
Colombia, third
country with the
biggest avocado
planted area
Allied farmers Terravocado started a registry process with small and medium farmers
in order to create groups for obtaining the fair trade certification
67%
6%
7%
7%
13%
Origin
Antioquia Cauca
Tolima Valle
Risaralda
0123456789
10
Size
15 Registered
farmers 0
1
2
3
4
5
6
7
8
9
10
Certifications
Projections With the registered producers the production tendencies are shown
following:
Campaing Expected production [Tons]
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Total
2013/2014 0 63 84 76 138 61 8 48 42 39 15 0 574
2014/2015 0 85 114 103 186 82 11 65 57 53 20 0 776
2015/2016 0 136 182 164 298 132 17 104 91 84 32 0 1.241
% 0.0% 11.0% 14.6% 13.2% 24.0% 10.6% 1.4% 8.4% 7.3% 6.8% 2.6% 0.0% 100.0%
Concepto Total
Trees 37.064 Und
Planted area 155,06 Ha
Seeding 239 Trees/Ha
Performance 2013/2014 3,70 Ton/Ha
Performance* 2014/2015 5 Ton/Ha
Performance* 2014/2015 8 Ton/Ha
*Estimated values
Thank you
Daniel Humberto Gómez Franco
Commercial manager
3014303616
www.terravocado.com
(574) 448 3772
¡Click aquí!