SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic

A Practical Ecommerce and HubSpot WebinarJanuary 12, 2010

Armando RoggioContributing Editor@ecommerceboy

Jeanne HopkinsDirector of Marketing

@jeannehopkins

The Medium is the MessageX

Webinar Agenda

• Blogs/Value Content• Microblogs, i.e.; Twitter• Social Networks, i.e.; Facebook, LinkedIn• Sharing Sites, i.e.; YouTube

Nature and Behavior

• Permission centric marketing,

• Customer focused not company focused

• As much about listening is as important as doing

• Scalable

• Engage, • Listen, • Respond and trust,• Invest, • Measure

Blog and Value Content Goals

• Increase site traffic• Create content for other social media activities

http://blog.yourstore.comhttp://www.yourstore.com/blog

http://blog2.yourstore.comhttp://www.yourstore.com/blog2

Blogging To-Do List

• Get a blog• Commit to post regularly• Commit to listen for 10 minutes a day• Commit to respond (comment on other’s

posts)• Commit to measure for one year• Commit to have more then one blog if, needed

Questions About Blogging

Microblogging Goals

• Get followers• Get retweeted• Increase site traffic

@skateboardscom

Microblogging To-Do List

• Get a Twitter account• Follow everyone who follows you• Use Twitterfeed, Ping.fm, or Facebook to post

for you• Commit to read ten tweets each day• Retweet and respond for 10 minutes each day

Questions About Microblogging

Social Networking Goals

• Get fans• Integrate with your blog and/or store• Create an application• Drive traffic to your store

Social Networking To-Do List• Get a Facebook page• Get a LinkedIn Account• Add an RSS feed from your blog/store• Connect your Facebook page LinkedIn account

to your Twitter account• Commit to developing at least one simple

application this year• Commit 30 minutes a day to posting and

reading on Facebook or LinkedIn

Questions About Social Networking

Sharing Goals

• Create reusable content• Drive traffic to your store

Sharing To-Do List

• Get a YouTube and Flickr accounts• Launch a Flickr contest• Create at least one YouTube video each month• Post your images and videos– On your blog– On your store– On your Facebook page– In your Twitter Feed

Questions About Sharing